Matt Furrie Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Agency lead responsible for directing the development of a customer loyalty program for DIRECTV and its streaming products. Oversee a full-stack development team handling the design, production, and optimization of a progressive web app, alongside a dedicated creative and account team managing all program elements. Developed a comprehensive brand partnership strategy spanning sports, entertainment, and lifestyle, leading to high-impact partnerships with DraftKings, the Big Ten Conference, and Bravo.

Greater Los Angeles Area

As a founding member of a new Omnicom experiential agency, helped scale the team from 10 to over 50 in two years. Led AT&T’s loyalty initiatives, managing sweepstakes, onsite and virtual activations across sports and entertainment sponsorships, product launches like HBO Max, and partnership programming. Additionally, contributed to new business development and project-based work.

Greater Chicago Area

Experiential inter-agency expert tasked with developing national programming and strategic cross-functional takedowns (i.e. Advertising, PR, Media, Digital, Experiential) that leveraged MillerCoors’ sponsorships within MLB, NBA, NFL, NHL, Action Sports and music. In this role I managed a network of field employees, a design and production team, creative development, contract negotiations with properties, and activation strategy/execution.

Greater Chicago Area

Senior consultant working with sports and entertainment properties to assess their sponsorship approach, evaluate their assets, and make pricing recommendations to optimize revenue generation and streamline operational inefficiencies. Clients included Google, International Olympic Committee, Grand Ole Opry, Detroit Red Wings, NASCAR, and LifeTime Fitness.

Greater Chicago Area

Led national and local motorsports strategy for Miller Lite and Coors Light, creating consumer and distributor engagement platforms. Managed athlete appearances, social media, contract negotiations with leagues and teams, and hospitality at all NASCAR tracks.

Greater Chicago Area

Spearheaded shopper marketing initiatives, hospitality programs, and B2B partnerships that maximized Office Depot’s key retail seasons (e.g., holiday, back-to-school). Directed end-to-end creative development for print, POS, OOH, microsites (front and back end), and mobile interfaces to drive engagement and sales.

Greater San Diego Area

Served as Graduate Assistant in the San Diego State Athletic Department, responsible for identifying operational efficiencies and implementing comprehensive budget tracking systems across all university sports programs to enhance resource allocation and streamline processes.

Greater New York City Area

Served as strategic and client lead for Sharp Electronics’ Major League Baseball partnership, driving consumer promotions in collaboration with B2B partners. Leveraged team, league, and player assets to maximize retail impact and generate high-value sales opportunities.

Ba, Journalism, Advertising

Master Of Business Administration - Mba