Matthew Gale Email & Phone Number

Santa Clara, California, Us

Santa Clara, Ca, Us

• Lead global engagement and service delivery execution.• Accountable for global engagement delivery quality.• Drive a converged service portfolio from concept to market to end of life.• Rationalize the existing service portfolio to create a continuum and eliminate overlap in offers to reduce internal competition.• Provide a deliverables plan with an assigned core team to identify profitable services offerings (new and extensions to existing offerings).• Ensure offerings meet addressable markets by analyzing industry research, competitive data, and voice of the customer.• Collaborate with product management to ensure the services strategy is aligned with the product roadmap.• Develop a cohesive value-based pricing strategy and articulate the financial probability of the service offer.• Define and explore revenue recognition best practices for converged offer delivery.• Ensure that operation and delivery teams are capable of fulfilling orders and providing service capabilities defined in the offering.• Develop and implement sales enablement programs to support the positioning of services in the marketplace.

Gb

Indianapolis, In, Us

Clients:- Cisco Systems- Daimler- Faith Comes By Hearing- Heritage Provider Network- Hewlett Packard- Salesforce.com

Indianapolis, In, Us

Technical Architect for the following deployments:- Bahakel- City of Boston- Salesforce.com- Xyratex

Technical Lead for the following deployments:- ACI Worldwide- NOAADeployment Engineer (not lead):- Costco

InfuzeIT is focused on helping firm to quickly and seamlessly migrate to the Cloud. InfuzeIT provides Google Apps migration, deployment, training, and support services to small and medium businesses.ACCOMPLISHMENTS:- Executed a market test trial for a SMB Google Apps reseller services business plan.

Us

- Lead the initiative to build a streaming video channel that would highlight the Summit's marquee event.

ACCOMPLISHMENTS- Defined a new communications and social engagement strategy and gained approval from the board to proceed with development activities- Implemented a Facebook page and grass root like campaign on behalf of he Association.- Drove likes for the Association to 1/4 of all resident households.- Implemented regular reporting and gardening activities for the Friend page.

ACCOMPLISHMENTS:- Governed the organization by establishing broad policies and objectives- Appointed, supported and reviewed the performance of key management staff- Ensured the availability of adequate financial resources; - Fiduciary duties included approving annual budgets; accounting to the stakeholders for the organization's performance; setting the salaries and compensation of company management.

ACCOMPLISHMENTS:- Developed an annual operating budget with staff.- Approved the budget within the finance committee.- Monitored adherence to the budget.- Set long-range financial goals along with funding strategies to achieve them.- Developed multi-year operating budgets that integrate strategic plan objectives and initiatives.- Presented all financial goals and proposals to the board of directors for approval.

Stamford, Connecticut, Us

ACCOMPLISHMENTS:- (During the Great Ressession) Reversed a 6 month $(275)k net revenue loss rate into a 6 month $400k net revenue gain rate. At the end of 2009, the initial months of this new trend, the P&L exceeded the initial revenue growth forecasts by 3x (monthly) and aggressively closed the gap on total product line performance vs. the prior forecasted budget. - Conducted a sales enablement benchmark study of a call center that connects over 1.5mm customers per year.- Designed and managed an overhaul of sales training, process documentation and sales tools, resulting in a yr/yr net gain improvement of 70k net subscriber and exceeded forecasted budget with a variance of 50k net subscribers in Q1 alone. Presented a comprehensive plan to further sales enablement tactics in a revolutionary way that was beyond usual practices.- Designed, configured, and managed a competitive intelligence lab (the Living Room) featuring all of the competitive video service offering from traditional QAM and DVB broadcast video to over-the-top IP services.- Drove a detailed competitive analysis of next generation service offerings, pricing, and useablity. Presented these findings to the executive management team to aid in their decisions between various long-term strategic options.

Us

Focused on the delivery of services for new product strategy, go-to-market planning, channel development and campaign management, Layline enabled client's to monitize internal innovations. As the business developed the managing partners deeply explored the market opportunities associated with a cloud consultancy business. In 2010 a great degree of the teams delivery cycles shifted towards the InfuzeIT market test trial.FORTUNE 500 ENGAGEMENTS (McData, Comcast and Qwest)- Managed the reseller and development partnerships with Nortel and Lucent.- Refined messaging and pricing strategies that drove an improvement of 25% in net-new customer gains and 20% new HD attach rates.- Identified revenue opportunities through a combination of product mix, pricing and fee changes that resulted in over $12M of bottom line EBIT.START-UP ENGAGEMENTS (Aculon, Road9, and DPRA, among others)- Prospected key relationships in the OLED manufacturing market and solidified a development partnership with Sanyo which enabled the firm to raise $1.2M in start-up funding.- Led a test telemarketing campaign to over 500 residential broadband customers. The test helped to validate assumptions, refine tactics, and increase close-rates by 200%.- Proved the commercial viability of 5 home grown workflow and productivity software applications. (Conducted customer demand, price elasticity and competitive landscape analysis)- Developed branding, positioning, pricing and promotional strategies for numerous clients.- Launched a new company and gained substantial press and customer traction within 3 months.

Reconnected with what is important.

San Jose, Ca, Us

ACCOMPLISHMENTS- Managed a technical solution team charged with marketing business continuity (BC) and disaster recovery (DR) solutions. Crafted 5 BC/DR solution templates with the input from 30+ customers and 5 strategic partners. - Structured a Joint Solutions Agreement, which included a “Touch and Hold” support agreement with Nortel to ensure superior customer support and service satisfaction for our joint distance based BC/DR solutions. Drove all communication and partnership activities with McDATA’s 40+ eco-system hardware and software partners.- Outlined, directed and implemented the marketing and business development goals, initiatives and activities associated with the company’s market exit strategy. - Planned, led and managed the company’s 1st product launch. Developed and executed of PR initiatives, portal marketing, lead generation, sales collateral, website promotion, event sponsorship, etc.ROLES WITHIN THE COMPANY:Senior Manager Partner and Alliance (OPENready)-- Promoted to Director Open Ready Partnerships and Solutions: Summer, 2004Partner and Alliance Manager (OPENready)-- Promoted to Senior Manager: Winter, 2004Director Product Marketing & Business Development-- Sanera (Privately Held; 51-200 employees) Acquired by McDATA in 2004.

San Francisco, Ca, Us

Responsible for developing the go-to-market and positioning plans for the API developer platform. At the time, the video streaming and encoding video business line was hemorrhaging due to the dot com market downturn and our team was charged with identifying and implementing a new way forward.PRIMARY RESPONSIBILITY:Media Cleaner server and desktop encoding product marketing manager.ACCOMPLISHMENTS- Increased the channel’s (direct and indirect) ability to drive sales into new markets, customers, and application segments through the development and socialization of key marketing and sales tool kits.- Managed a cross-functional team of 5 members to reposition the Cleaner product (an $8M revenue product line) as a professional grade video work-flow tool that led to a successful re-branding launch.

Amsterdam, Noord-Holland, Nl

Focused on standardization and market development activities associated with the new MPEG-4 delivery protocols and encoding/decoding codecs along with the development of the API developer evangelism program.PRIMARY RESPONSIBILITY:MPEG-4 embedded decoder and server product managerACCOMPLISHMENTS:- Wrote the market requirements (MRD) for the development of an MPEG-4 decoder and server software developer kit (SDK).- Managed the product development process and the marketing collateral development for MP4Net’s embedded video codec on the TriMedia DSP processor platform.- Engaged with customers and market analysts as the technical subject matter expert on the product and market opportunity.

Sunnyvale, Ca, Us

Entera was the industry's first open platform for streaming media serving and caching. Through successful partnership and key account development activities with the likes of HP, AVID, nCube, etc. Entera was acquired by Cachflow (now BlueCoat) for $440M.PRIMARY RESPONSIBILITY:Strategic Account and OEM Partner DevelopmentACCOMPLISHMENTS:- Created a variety of marketing messaging, collateral and sales tools in an effort to rebrand the combined companies and communicate a single vision. - Drove competitive market research and analysis for senior management to support Entera’s exit strategy activities. (In October 2000, Bluecoat Systems announced the $480 Million acquisition of Entera.)- Structured a streaming video and caching proxy server licensing agreement with HP. The 3 year, $3+ million dollar deal included a letter of intent from HP to participate as the lead investor in Entera’s next round of venture funding. (The deal was canceled due to a strategic conflict with the acquisition.)- Closed 2 multi-year server licensing agreements, which were worth a minimum of $3.3M of licensing revenue, with AVID and nCUBE and 3 joint marketing agreements with Terran, AVID and nCUBE.

Worked within MediaOne's Corporate Strategy and Development consultancy analyzing new business and product development opportunities. I became the subject matter expert on streaming media and HTML caching opportunities. Ultimately I shifted into a streaming media program manager role once the plan was embraced by management.PRIMARY RESPONSIBILITY:Business Analyst focused on building business subject matter expertise in Streaming and other rich content types.ACCOMPLISHMENTS:- Managed the RFP process for the roll-out of streaming servers within 7 regional data centers.- Assessed competitive High-Speed Internet (HSI) offerings and made market entry, business strategy and target marketing recommendations to standardize and roll-out a nationwide commercial HSI offering.- Analyzed the market and proposed recommendations to trial localized broadband streaming service offerings. (The strategy was accepted by management and initial test trial began in the Spring of 1999.)ROLES WITHIN THE COMPANYStreaming Media Project Manager (Roadrunner - Video Streaming Trial)Senior Strategy Analyst (MediaOne Corporate Strategy Group)- Promoted to Project Manager (RoadRunner): Spring, 1999Strategy Analyst (MediaOne Corporate Strategy Group)- Promoted to Senior Strategy Analyst: Summer, 1998

London, Gb

The Greenbucks Foundation (now know as Rockcorps), was a non-profit 501 (c)(3) that worked with town officials to develop a way for local residents to become better stewards of the environment. As a founding member of the Boulder team, we developed a myriad of viral, gorilla and sponsorship marketing tactics that generate thousands of hours of community support and participation for locally relevant community service projects.PRIMARY RESPONSIBILITY:Partner funding, community service and celebration event development.ACCOMPLISHMENTS:- Solidified permanent development activity funding for the venture by leading a student referendum campaign to approve the assessment of a ~$2/semester student fee for all university students.- Engaged with community service sponsor organizations to define and jointly promote the program's volunteer programs- Engaged University facility owners to establish a venue for the volunteer concert.- Hosted a benefits concert for over 3000 volunteers that featured the Greyboy Allstarts.

Bs, Marketing

Education record