Matt Garbutt Email & Phone Number

London, London, Gb

A role of dual focus.Defining, designing the AI and emerging tech roadmap to make the company and its clients more efficient and more competitive. Delivering it with a mix of proprietary tooling and partner products. A current special focus on new ways to deliver audience insight and performance uplift with the build of an AI/ML-based data science and audience insights suite (watch this space) plus new content creation and production techniques and tools. Also providing leadership on the company’s performance creative delivery service across paid and organic channels, which includes specialist delivery units for each of those. Within the business, fostering adoption and upskilling our people in new practice with AI and emerging technologies to make us more effective.

London, London, Gb

Speaking and sharing thought at various events in my time at Brave Bison and Greenlight Digital in its earlier guise. I've enjoyed delivering several talks at the Festival of Marketing through the last few years. 2023 has been particularly busy sharing and leading thought on Generative AI with speaking highlights at Agency Hackers, Boussias, Geekle, DIBI, The Gen AI Con and various other panels, webinars and podcasts.

London, London, Gb

Leading the Studio - a crew of thinkers, writers, strategists, designers, producers and directors. We grow brands and make them famous through digital performance and organic channels, designing and delivering campaigns and digital products in collaboration with the agency pillars of Performance, Social & Influencer, Commerce and the company's own Media Network.Recent work has also centred on leading adoption of the company's Generative AI stack with a heavy bias on connecting the dots between audience, data and creative/content.

London, London, Gb

The creative team at Greenlight was a special blend of creatives, designers, filmmakers and developers. We delivered a range of work including performance campaign creative, content/SEO/digital PR campaigns and web/digital design & build. I joined the agency after acquisition of it acquired Yellow Digital and the team and I tripled the departmental revenue in the first year together.

Yellow Digital was co-founded by myeself and a partner in 2010. It was a design and build agency, initially with clients in the gaming sector. We soon grew to offer creative services across performance channels and developed a deep relationship with Greenlight Digital that led to Yellow’s acquisition by Greenlight in 2017.

London, Gb

Prescription was a creative production agency that largely wrote, produced, managed and delivered TV advertising as a media agency partner. We worked with brands such as Volvo, Sky, Bwin, Unilever (Magnum, Comfort, Radox), Revlon, Homebase and Post Office.

Digital design and advertising.