Matt Garforth Email & Phone Number

Leeds, England, United Kingdom

London, United Kingdom

• Product Manager & PO for a new platform across web, with native iOS and Android apps, as well as CMS for content creation, CRM and reporting.• Migrating userbase from Facebook Messenger to native messenger platform• Agile scrum ceremonies, including backlog refinements, grooming, sprint planning, retrospectives, etc.• Working with Lead Designer on UI and UX solutions, including wireframes, user journeys, workshops, etc.• User testing, audience research & competitor analysis• Adapting the product for shifts in business direction, including new areas like reporting & analysis, CRM and marketing, user acquisition and market research.

London, United Kingdom

Product Manager for Global's in-house CMSs, smart devices (including Amazon Alexa, Google Home & Apple HomePod), and catalogue of websites, including:• GlobalPlayer.com• Capital FM• Capital XTRA• Heart• Radio X• Classic FM• Smooth Radio• LBC• PopBuzz• We The Unicorns• The Big Top 40My daily role as the Product Owner involved:• Being a key contributor to Global's Agile team and supporting the scrum process.• Contributing to daily stand-ups, refinement sessions, triage sessions, sprint planning and retrospective meetings.• Working with internal stakeholders (including commercial, CRM, analytics and editorial) to improve our products.• Liaising with, and maintaining relationships with, third parties to utilise their tools for improving our commercial and analytical ties.• Managing the product backlog, bugs and tech debt, alongside planning new features and requests, and communicating updates to all stakeholders.• Using analytical tools (Omniture, Google Analytics, Parse.ly, CrazyEgg) to monitor user behaviour and suggest improvements to our products.• Maintaining a product roadmap to manage the expectations of all stakeholders.• Extensive GDPR planning and re-development, working to strict deadlines to ensure compliancy.• Working to maintain and improve on other KPIs, including digital radio listening, video reach, SEO and commercial opportunities.

London, United Kingdom

Creating engaging digital content for Capital FM, the UK's largest commercial hit music brand, including editorial articles, curated playlists, photo galleries, manipulated/edited photos, marketing artwork and editing original video content (including live vision mixing for streams and pre-recorded material).Working with Product Owner and software development team (Agile structure) to ensure Capital's digital (web and mobile app) offering is industry leading. Suggesting and implementing product improvements, UX journey and SEO changes, as well as testing new features.Creating innovative content idea strands to increase unique users, page views, video views and social media reach.In-depth analysis of trends and audiences and optimising content for SEO and social sharing. (Use of Adobe Marketing Suite and Google Analytics)Sharing content to over 2 million users across various social media platforms - Facebook, Twitter, Instagram, Soundcloud - ensuring content is posted at key times and targeting relevant audiences using the correct tone of voice.Introducing Capital to new social networks and marketing opportunities, increasing audience both online (and via app), and on air.Linking together all aspects of the Capital brand - from radio, TV and digital.Co-ordinating with 11 regions to ensure that editorial, commercial and charity content is accurately reflected online in a timely manner.Liaising with all departments and key contacts during large live events, including Capital's Summertime Ball and Jingle Bell Ball.

London, United Kingdom

London, United Kingdom

Ba Hons, Radio Production, 2:1

Activities and Societies: Smoke Radio (Presenter, Producer, Head of Web) Events Officer - LGBT Society

Btec Nd, Media Production (Radio), Distinction, Distinction, Distinction

Activities and Societies: Studio manager - RifRaff Radio