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@redwoodhill.com
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3 phones found area 209, 707, and 800
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Matt Crum is listed as Chief Marketing Officer | CPG | Vice President of Marketing | Natural Products | General Manager at Darey Brands, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at redwoodhill.com, phone signal with area code 209, 707, 800, and a matched LinkedIn profile for Matt Crum.
Matt Crum previously worked as Vice President Marketing and Strategy at Darey Brands and Vice President Marketing and Sales at Redwood Hill Farm & Creamery. Matt Crum holds Mba, Marketing from University Of Minnesota.
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AeroLeads found 1 current-domain work email signal for Matt Crum. Compare company email patterns before reaching out.
Versatile, resourceful, innovative, entrepreneurial and mission-driven marketing leader – specializing in the consumer packaged goods (CPG) and food & beverage industries – with a history of implementing successful end-to-end innovation strategies & processes. Proven track record of developing and executing strategic marketing campaigns and promotions that transform and propel brands, generating sustainable long-term growth and profitability.Consumer Behavior & Insights ◆ Growth Marketing ◆ Consumer Marketing CampaignsSKILLS• Go-to-market strategic planning & implementation• Marketing operations & KPI management• Team building, scaling, training & management• Budget/P&L management & financial forecasting• Promotion/pricing strategy & management• New product ideation & development• Packaging strategy, development & implementation• Brand development & launch strategies• Market research, consumer insights & analytics• Syndicated data & analytics• Digital marketing strategy• Event marketing & sponsorships• Owned & earned media placement• Vendor/agency management#cmo #vicepresidentofmarketing #cpg #generalmanager #naturalproducts #strategicplanning
Listed skills include Consumer Products, Brand Management, Cross Functional Team Leadership, Strategy, and 27 others.
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Sebastopol, California, Us
Lead all marketing and sales activities for the Darey Brands portfolio - Meyenberg goat milk (the leading goat milk brand in the U.S.), Green Valley Creamery (a leading lactose-free real dairy brand in the U.S.), Redwood Hill Farm (the leading goat yogurt and kefir brand), and Tailspring, an up and coming pet nutrition brand.
Sebastopol, California, Us
Redwood Hill Farm & Creamery, Sebastopol, CA (a subsidiary of Emmi Group, Lucerne, Switzerland) – Emmi is a $4B global leader in dairy. Redwood Hill Farm & Creamery (RHF&C) is the market leader in cultured goat milk products and lactose-free real dairy products in the U.S. After successfully reinvigorating the Meyenberg brand, transforming the marketing and sales functions, and helping to drive strategy and cultural change, I was asked to also take on marketing and sales responsibilities for RHF&C and harness synergies across the companies and brands. Recruited and hired an internal sales team and merged two marketing organizations to create a high performing integrated team of 14. Marketing team recognized by Emmi global as best in class digital marketers. Championed strategic shift for Green Valley Creamery brand of lactose-free products to enhance accessibility and affordability, underpinned by innovation of 11 new SKU’s in late 2019 and supported by national footprint digital marketing campaigns in 2020. Reversed revenue decline in 2019 and achieved high single digit growth in 2020 and Q1 2021.Reversed revenue declines on Redwood Hill Farm brand through a strategic repositioning and modernization of the brand, including new logo and pack graphics, and effective digital marketing support.Key contributor on global Emmi initiative to establish and embed marketing best practices, with a focus on marketing/brand strategy, digital transformation, and organizational change.
Turlock, California, Us
Meyenberg Goat Milk Products, Turlock, CA (a subsidiary of Emmi Group) – Emmi is a leader in global dairy, and Meyenberg is the market leader in goat milk products in the U.S.After being acquired by Emmi in early 2017, I was hired to reinvigorate the Meyenberg brand, to transform the marketing and sales functions, and to help drive strategy and cultural change.Rationalized broker network and sales management to provide improved focus on the brand, helping to drive a turnaround in revenue, from -4% in 2017 to +7% in 2018. Executed a transformative Meyenberg re-brand (4Q18), including new packaging, communications idea, and marcomms plan that propelled retail sales growth in 2019 of 11% on fresh milk, higher than the plant-based segment.Worked with leadership team to create ambitious company vision and strategy. Rolled out to entire organization through regular town halls, leading to an improvement in culture and morale.Updated website and created meaningful social media presence, driving a 10X increase in community to >100K.Created new pet nutrition brand to disrupt milk replacer category with wholesome, clean ingredient products, contemporary branding, and goat milk USP. Initial sales results far exceeding projections.
Rohnert Park, Ca, Us
Leading botanical wellness company and the 4th largest bagged tea company in the US that embraces sustainability, ingredient purity, and social & environmental activism (Certified B Corporation and California Certified Green Business). Jump started an under-marketed brand, driving brand awareness & innovation, reinventing the marketing function and serving as an integral member of the Executive Leadership Team (ELT) responsible for strategy and results. Restructured entire marketing organization, and motivated and managed a team of 10 marketing professionals. · Led dramatic re-brand, fueling the fastest period of growth in company history, more than doubling bagged tea sales in 5 years and driving $40MM+ of revenue growth. Collaborated with ELT to achieve a 6X increase in operating income.· Digitally transformed marcomms by establishing a social media presence and growing follower base to over 1.8MM.· Realized company vision for consumer education and engagement by creating the Plant Power Journal, a content marketing engine that achieved 1M+ page views in less than two years.· Improved brand equity across all category attributes and increased brand awareness over 40% in two years by integrating marketing communications across print, digital and social.· Re-invented company innovation process by establishing a stage gate framework and rapidly increasing the pace of new product development, commercializing 30+ new products and growing revenue $6MM.
Central Jakarta, Special Capital Region Of Jakarta, Id
After a failed attempt to enter the U.S. market, AP&P hired a new executive team and I was chosen to lead retail branded and private label marketing, with an aim to drive profitable growth and establish a thriving presence. Managed team of nine marketing professionals. Identified unmet consumer insight and radically re-positioned the PASEO (now FIORA) brand, resulting in a 5X increase in (profitable) sales. Identified innovation pipeline and executed projects that extended the brand into new categories and more than doubled the product portfolio.
Irving, Tx, Us
Identified, developed and executed brand positioning, advertising, packaging / brand architecture, long-term brand strategy, and innovation initiatives for the $1+ billion KLEENEX brand across North America and Europe. Led commercialization of the business unit’s #1 innovation project targeted at $1+ billion white space opportunity (KLEENEX Hand Towels - named a top 10 new product for 2010).
Irving, Tx, Us
Led the start-up of the Marketing COE; identified, standardized and deployed marketing best practices across North America Consumer Products Marketing and Marketing Services organizations.
Irving, Tx, Us
Led brand positioning, advertising, packaging, and product specification work across the full line of Family Care brands and products in the region. Governed major innovation work and stewarded trademark usage.
Irving, Tx, Us
Led team of ten across consumer and customer marketing to successfully launch the first “post merger” innovation on SCOTT Tissue and SCOTT Towels.
Irving, Tx, Us
Developed and executed plans to simplify the product portfolio, successfully honing 40%. Led cross-functional product platform team, with responsibility for managing P&L and all aspects of the business. Recommended and successfully implemented the elimination of the NEW FREEDOM brand.
Irving, Tx, Us
Assisted launching POISE® brand in 1992 including subsequent line extensions, achieving 20% share by 1994.
Quick answers generated from the profile data available on this page.
Matt Crum works for Darey Brands.
Matt Crum is listed as Chief Marketing Officer | CPG | Vice President of Marketing | Natural Products | General Manager at Darey Brands.
AeroLeads has found 1 work email signal at @redwoodhill.com for Matt Crum at Darey Brands.
AeroLeads has found 3 phone signal(s) with area code 209, 707, 800 for Matt Crum at Darey Brands.
Matt Crum is based in San Francisco Bay Area, United States while working with Darey Brands.
Matt Crum has worked for Darey Brands, Redwood Hill Farm & Creamery, Meyenberg Goat Milk, Traditional Medicinals, Inc., and Asia Pulp & Paper.
You can use AeroLeads to view verified contact signals for Matt Crum at Darey Brands, including work email, phone, and LinkedIn data when available.
Matt Crum holds Mba, Marketing from University Of Minnesota.
Matt Crum is listed with skills including Consumer Products, Brand Management, Cross Functional Team Leadership, Strategy, Product Development, Fmcg, Customer Insight, and Advertising.
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