Led Marketing team responsible for paid acquisition, brand strategy and positioning, lifecycle marketing, community development, SEO, content marketing, communications and PR. Additionally, led Data & Analytics team responsible for maintaining the entire data pipeline, infrastructure, and reporting to enable a company-wide culture of making data-driven decisions.

Worked with a team of marketers, analysts, engineers, designers, and product managers in rapid, iterative experiment cycles aimed at accelerating our growth rate and learning more about our customer, product, and channels.

Early-stage hire responsible for building out and leading the data and analytics function. Spanned all facets of the business, including: marketing, pricing, logistics, merchandising, customer insights, user experience, demand forecasting, and general business intelligence.Select projects:- Built first proprietary "fit" algorithm for the business, improving accuracy and reducing shipping costs- Created fully custom marketing attribution model to evaluate campaign effectiveness and ROI- Developed demand forecasting models to guide both demand- and supply-side decisions- Designed business intelligence dashboards for executive team and functional leaders- Built statistical framework to power our merchandising decisions and improve inventory utilization

Analyzed behavioral data of nearly 100 million customers worldwide to help Fortune 500 CPG brands and retailers develop smarter marketing, pricing, and merchandising strategies across their portfolios.

Provided strategy, operations, and management consulting services for companies across various industries including Aerospace & Defense, Mobile, and Retail.