Matt Giese

Matt Giese Email and Phone Number

Sr. Director | Retail Marketing , Partnerships, and VIBES @ poppi
Richardson, TX, US
Matt Giese's Location
Richardson, Texas, United States, United States
About Matt Giese

An accomplished marketing leader with 15+ years of experience driving profitable growth for iconic national and global brands. A proven record of turning consumer and retail insights into action, enabling wins across marketing and commercial priorities. Adept at leading diverse, high-performing marketing teams and developing the careers of individual members. Most recently served as Senior Director of Marketing at Anheuser-Busch, helping Michelob ULTRA become the #2 dollar share beer brand in the U.S.

Matt Giese's Current Company Details
poppi

Poppi

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Sr. Director | Retail Marketing , Partnerships, and VIBES
Richardson, TX, US
Website:
drinkpoppi.com
Employees:
870
Matt Giese Work Experience Details
  • Poppi
    Sr. Director | Retail Marketing , Partnerships, And Vibes
    Poppi
    Richardson, Tx, Us
  • Poppi
    Sr. Director, Retail Marketing And Partnerships
    Poppi
    Richardson, Tx, Us
  • Poppi
    Director Of Retail Marketing
    Poppi Jul 2024 - Present
    Austin, Tx, Us
  • Anheuser-Busch
    Senior Brand Director - Michelob Ultra
    Anheuser-Busch Nov 2021 - Aug 2023
    St. Louis, Mo, Us
    Led all U.S. commercial marketing for Michelob Ultra brand family inclusive of trade and shopper/omnichannel marketing, retail/cross-merch partnerships, innovation commercialization, and annual planning
  • Keurig Dr Pepper Inc.
    Brand Manager
    Keurig Dr Pepper Inc. Feb 2017 - Nov 2021
    Burlington, Massachusetts, Us
    Led all Clamato marketing efforts inclusive of content, media, consumer insights, product innovation, retail programs, IRI consumption data analysis, budget ownership, and strategic planningLed evaluation, optimization, and strategic recommendations for Dr Pepper and 7UP media/content investment, driving measurable improvement across key performance indicators, including ROI, brand affinity, and purchase intent
  • Dr Pepper Snapple Group
    Associate Brand Manager
    Dr Pepper Snapple Group Dec 2015 - Feb 2017
    Plano, Tx, Us
    Managed day-to-day marketing efforts with specific focus on IRI consumption data analysis, consumer analytics, product innovation, budgeting, licensing relationship management, and strategic planning for A&W and Sunkist Brands
  • Conagra Foods
    Associate Brand Manager
    Conagra Foods Jul 2014 - Dec 2015
    Chicago, Illinois, Us
  • Conagra Foods
    Assistant Brand Manager
    Conagra Foods Jul 2013 - Jul 2014
    Chicago, Illinois, Us
  • Kelley School Of Business
    Mba Candidate
    Kelley School Of Business Jul 2011 - May 2013
    Bloomington, In, Us
    Admissions Counselor; Kelley School of BusinessVice President; Kelley Marketing Club
  • Procter & Gamble
    Assistant Brand Manager Summer Intern - Oral Care
    Procter & Gamble May 2012 - Aug 2012
    Cincinnati, Ohio, Us
  • Tribal Ddb
    Account Supervisor
    Tribal Ddb Oct 2008 - Jun 2011
    London, Gb
    Coordinated efforts of a 20-person cross-functional agency team related to digital strategy, website development, mobile application creation, analytical reporting, email marketing, and online and social media. Clients included The Clorox Company, PepsiCo, Buffets Inc., American Heart Association, Bud Light, and T-Mobile.
  • Slingshot
    Account Supervisor
    Slingshot May 2008 - Oct 2008
    Dallas, Tx, Us
    Managed client relationships and annual digital marketing budgets for clients/brands including Jack Daniel’s Family of Brands, Dr Pepper/Snapple, Dave & Buster’s, and Verizon.
  • Slingshot
    Account Executive
    Slingshot Feb 2004 - May 2008
    Dallas, Tx, Us

Matt Giese Skills

Digital Marketing Digital Strategy Strategy Email Marketing Marketing Online Advertising Social Media Marketing Research Leadership Crm Marketing Strategy Brand Management Analytics Advertising Competitive Analysis Social Media Marketing Account Management Integrated Marketing Entrepreneurship Project Management Cross Functional Team Leadership Customer Insight Market Research Digital Branding Mobile Marketing Revenue Forecasting Sem Brand Development Interactive Marketing Marketing Management Marketing Communications

Matt Giese Education Details

  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Consumer Marketing
  • Texas A&M University
    Texas A&M University
    Marketing

Frequently Asked Questions about Matt Giese

What company does Matt Giese work for?

Matt Giese works for Poppi

What is Matt Giese's role at the current company?

Matt Giese's current role is Sr. Director | Retail Marketing , Partnerships, and VIBES.

What is Matt Giese's email address?

Matt Giese's email address is ma****@****sch.com

What is Matt Giese's direct phone number?

Matt Giese's direct phone number is +197924*****

What schools did Matt Giese attend?

Matt Giese attended Indiana University - Kelley School Of Business, Texas A&m University.

What are some of Matt Giese's interests?

Matt Giese has interest in Investing, Electronics, Home Improvement, Reading, Sports, Travel, Home Decoration.

What skills is Matt Giese known for?

Matt Giese has skills like Digital Marketing, Digital Strategy, Strategy, Email Marketing, Marketing, Online Advertising, Social Media, Marketing Research, Leadership, Crm, Marketing Strategy, Brand Management.

Who are Matt Giese's colleagues?

Matt Giese's colleagues are Saniya Jha, Bijay Nag, Zabdi Rodriguez, Zest Fest, Kevin Pereira, Nikolaj Gundtoft, Mic Foley.

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