Matt Glidden Email & Phone Number

Cambridge, Ma

• Oversee, create, edit, and post written and multimedia material on farmaid.org to inspire and inform the public, influence consumer behavior, and provide resources and tools for farmers. Have increased annual visitors by 79%.• Act as lead administrator for Wordpress, email systems, domains, Google Analytics, Adwords, Shopify, and other technical services. Manage online projects, including redesigns and changing platforms to serve organizational needs and meet budgetary goals.• Test and refine different types of web and email content, user interface elements and layouts, and social posts using analytics results.• Create strategies to engage, grow, educate, and mobilize hundreds of thousands of followers across social media networks.• Automate and integrate systems for efficient, personalized communication to constituents, with web forms, email, Salesforce, Zapier, and other tools.• Produce live webcast of annual benefit concert and have created an archive of videos with more than 150 million views on YouTube.• Design, write, and send emails to keep subscribers engaged and informed. Constantly growing and refreshing the list, which I have doubled in size.• Coordinate with internal teams to create systems and strategies for meeting fundraising, advocacy, event ticket sales, and merchandise sales goals.

Malden, Ma

Marketed books, journals, and conferences for an academic publisher.• Created email templates for use by the e-marketing team to ensure consistent delivery across platforms, resulting in low spam scores and unsubscribe rates.• Recognized as a market research expert; produced survey templates for books and journals, advised colleagues on effective research methods to get accurate and useful responses, and organized results and reports. Gathered over 25,000 responses to surveys, with an average 15-20% response rate.• Represented the company and affiliated society clients at conferences selling products and giving demonstrations of our online platforms.

Cambridge, Ma

Worked in a volume sales department focused on small- and medium-sized businesses.• Wrote content for and maintained five websites for both external customers and internal sales teams around the globe. Included help documents and customer communications around a major site redesign, for which I also provided usability feedback and design input. After re-launch, customer site usage doubled.• Developed and administered a monthly customer satisfaction survey. Used this data, along with site analytics to analyze trends and opinions.

Bachelor Of Science (Bs), Marketing Communications & Advertising

Communication And Media Studies