I have spent 19 years scaling small companies and start-ups into differentiated businesses. Across different sectors and organisational types, I have developed and implemented strategic agendas, sales, marketing and operating models that prioritise the customer, improve productivity and drive new ways of working. As the founder of Discernable® I built a trust-centric media company that commands viewer loyalty in an age of collapsing confidence. We are the go-to platform in New Media for academics, scientists, thought leaders, celebrities, and politicians who want tell their story with nuance and depth.As GM of Edge Wellness, I built a superclinic that spearheaded DNA testing in Australia and as MD of health food company The Best Nuts on Earth crafted and executed a massive expansion that led to a leveraged growth trajectory resulting in acquisition by a competitor.I'm not afraid of solving the big challenges with unusual innovations and instil the same sense of accountability in the teams that I lead. I prioritise innovation, ideation and excellence, searching for new 'value frontiers' where a product or service can paradoxically be offered cheaper but at a higher quality.Key Influences include Blue Ocean Strategy (2004), The Innovator's Dilemma (1997), and Good to Great (2001).