Oversee daily operations of beverage production, catalyzing successful launches for numerous new brands/products. Supervise a dynamic team of 2-12 members. Spearheaded process enhancements to increase efficiency and elevate product quality. Provided guidance to clients on best practices and production scalability.Key Marketing Initiatives/Accomplishments ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Established a centralized production database, enhancing cross-company communication and ensuring regulatory compliance.✔Implemented strategic equipment upgrades and maintenance protocols, elevating product yield from a 75% average to consistently +90%.✔Steered a +30% increase in weekly output without inflating production costs by optimizing resource utilization.

Supported marketing team with communicating the value of products and services to both customers and partners. Worked alongside the Head of Marketing to refine GTM and pitch strategy for existing and new products and new market segments. Identified and executed partner co-promotion projects with key semiconductor partners. Worked with teams in automotive, hearables, and voice technologies to build on established messaging and help to formulate new messaging and presentation ideas. Key Marketing Initiatives/Accomplishments ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Created strategic marketing campaigns with key hardware partners. Identified new strategic partner marketing channels. Provided customized, up-to-date content to partners.✔Overhauled out-of-date product strategy to revitalize a potential revenue stream that could be sold through partner channels and required no new engineering work.✔Developed ODM-focused market value proposition and collateral, facilitating sales to a new customer type.✔Built a master product archive of shipped solutions and their corresponding technologies, creating a new company-wide reference document for Sales, Marketing, and Engineering.✔Using the product archive, helped to outline a new case study format, designed to better resonate with potential customers by speaking directly to their needs and chosen hardware designs.

Planned and executed all marketing functions including branding, product strategy, digital presence, and in-person events with emphasis on driving consumer demand, market share, sales, and profitability. Lead brand and product portfolio management, product development and launches, integrated marketing and advertising plans, communications, distribution/channel strategies, and pricing management initiatives. Worked collaboratively across a cross-functional team to recommend brand strategy, develop and commercialize a new product development pipeline, and drive P&L results. Managed consultants and internal employees with accountability for all associated budgeting.Key Marketing Initiatives/Accomplishments ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Rebranded and simplified product offering, established international social media, managing launch of a new website, executed several trade shows, and conducted numerous technical in-person demonstrations. ✔Created go-to-market (GTM) strategy and marketing collateral for 2 product launches and dozens of product concept pitches, resulting in quicker opportunity turnaround time for sales, as well as reduced workload and budget for engineering in designing prototypes.✔Effectively positioned the portfolio products through relevant messaging, positioning analysis and marketing tactics. ✔Produced marketing videos, whitepapers, sales training guides, and other direct and partner marketing material. ✔Spearheaded a company rebrand which resulted in increased company awareness, brand identity and trust across multiple markets (TV, soundbars, speakers).✔Redesigned dbx-tv’s TV calibration system into a portable version which allowed field engineers to more rapidly tune customer projects by 2-4 weeks each for the same cost.✔Collaborated with product management to ensure features and products are built to best serve our customers.

Designed, installed and operated complex audio/video solutions for clients including MIT, Marriott Hotels and others. Additional duties included live sound mixing, video switcher operation, projection set-up, production design, and identifying technical solutions.✔Improved the layout for and recalibrated the in-house sound system in the MIT Media Lab, eliminating persistent microphone feedback and improving speech intelligibility across multiple event spaces.✔Engineered audio and video transmissions to and from the International Space Station (ISS), allowing students to watch the astronauts aboard perform their experiments live from outer space.✔Developed an on-the-fly solution for displaying 3D Virtual Reality environments using a 2D projector.

Key sales executive for the organization responsible for strategic channel partner development and management working with large enterprise accounts promoting hardware and software solutions to 6- and 7-figure accounts. Identified and built new partner opportunities within territory.Key Marketing Initiatives/Accomplishments ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Designed and implemented innovative sales and marketing strategies including retail promotions, new product introductions, email and content campaigns, sales incentive programs, and sales trainings. ✔Championed the design and build of an interactive Dealer Training Portal and delivered training on iZotope’s family of products to 500+ partner sales staff.✔Continuously refined the GTM strategy for over 10 product launches resulting in increased investment from channel partners, including a top online listing at Sweetwater, one of the largest Pro Audio retailers in the US.✔Won internal support and managed implementation for an automated sales portal, which allowed partners to instantly order serial numbers 24/7 instead of a manual sales system that was only processing during business hours.✔Presented numerous partner sales trainings and 1000s of product demonstrations in the US, Europe and Asia.✔Realigned retail channel strategy and invested in top performing partners which consistently exceeded quota, averaging 22% territory growth YoY and over $4MM/year in total sales.

Managed new lead acquisition and B2B sales of product to corporate, government, and academic accounts. Spearheaded the acquisition and growth of new business, as well as the expansion of existing customers capitalizing on strategic selling opportunities and marketing of innovative technology solutions. Emphasis on long-term relationships selling Checkbox Survey Solutions’ value proposition effectively managing complex sales cycles and attaining yearly renewal business.✔Created and presented customized customer training for enterprise customers, creating a new sellable product and the ability to raise deal size by 34%.✔Successful at current account growth and new account acquisition every year during tenure. ✔Positioned company and product through all levels of client organizations from end-user to C suite.✔Conducted software demos and assisted with technical and support issues. ✔Consistently met or exceeded sales quotas, averaging $60K/month in total sales.