Matt Granfield Email & Phone Number

Brisbane, Qld, Au

Bathurst, New South Wales, Au

As CMO / CXO / CCO, I lead a team of 100+ marketing, customer experience, student recruitment and admissions professionals for Australia's largest regional, and biggest online university.

Spare Keys is a groundbreaking charity that provides tech devices, crisis accommodation, and life-changing experiences to Australia’s most vulnerable people. We operate by unlocking unused resources that would otherwise go to waste, and making them available to those in need. Our core focus is helping women and children who are victims of domestic violence and natural disasters.

Brisbane, Qld, Au

Director of marketing, engagement, digital and CX for Economic Development Queensland. I delivered sales leads, created memorable customer experiences, developed major events, and engaged with first nations stakeholders and communities in major State-owned urban, commercial and industrial precincts. I also worked across the Queensland Government to promote renewable energy opportunities, and develop innovative, sustainable communities in SEQ and beyond.

Brisbane City, Queensland, Au

As the city's economic development board, and a subsidiary of Brisbane City Council, Brisbane EDA works on behalf of the Lord Mayor to create great city experiences, drive investment and innovation, attract visitors and students, develop precincts, and commercialise city assets. It is also the official tourism organisation for the wider region. As a member of the senior executive group, I reported to the CEO and brought the city's narrative to life with a team of 37 marketers, media communications professionals, digital evangelists, event managers, business development experts and cultural diplomats.

Brisbane City, Queensland, Au

Surfers Paradise, Queensland, Au

I was group executive director of marketing and digital for Australia's largest hotel company, with 127 properties spread across Australia, New Zealand, Indonesia and the USA. As a senior executive in a billion-dollar, ASX200 organisation, my focus was on generating value for shareholders by creating loyal, engaged guests, creating remarkable customer experiences, and ensuring the group's Mantra, Peppers, BreakFree, Tribe and Ala Moana brands were top of mind in market. Notable achievements include the launch of Mantra's loyalty program, Mantra+, the implementation of a three year digital roadmap, and the launch of a new consumer brand: mantrahotels.com. Mantra was bought by global hotel giant Accor in 2017.

Surfers Paradise, Queensland, Au

Toowoomba, Qld, Au

As head of marketing and digital at Australia's largest mutual bank I was responsible for loyalty and rewards, increasing brand awareness, lead generation, digital and in-branch customer experience innovation, and overseeing all customer-facing digital channels. I dramatically evolved the bank's marketing from a TV-heavy model to an integrated, content-centric strategy that leveraged owned and earned media to great effect in digital, and broadcast media. Efforts, like the 'Power Suit', 'Switch for cash' and a mobile payments app made international headlines.

Toowoomba, Qld, Au

Crows Nest, Nsw, Au

Allen and Unwin commissioned me to write a book on Hipsters.The result - HipsterMattic - was released in 2011 and hit the best seller list for an entire week, before quickly fading from the spotlight, much like my hairdo.

Southport, Qld, Au

As CEO, I headed up product and commercial development of a social listening platform we developed from scratch and deployed to help some of Australia's biggest brands enhance their CX and marketing programs. Major clients included Nivea, Bunnings, Flight Centre and Fitness First.

Southport, Qld, Au

I led a JV between e-CBD and De Pasquale; one of Queensland's most awarded advertising agencies. De Pasquale subsequently became part of Clemenger BBDO.

Southport, Qld, Au

I co-founded e-CBD in 2001 and exited a decade later. Highlights included producing the digital collateral for the Kevin '07 election campaign, major web development projects for the Kenyan and Vanuatu governments, and helping hundreds of SMEs - mostly in the tourism and real estate sectors - grow their businesses by generating online leads.

Sydney, Nsw, Au

Strategic Marketing Management

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (Honours), Communication And Cultural Studies

Ba, Communication Studies

Master Of Business Administration (Mba), Management Consulting