Matt Granfield Email and Phone Number
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Senior marketing, digital and customer experience leader with 20 years experience working in economic development, visitor and student attraction across the Asia Pacific region. Was chief marketer for the city of Brisbane and CMO/CXO for Australia's largest hotel company. Wrote a book on hipsters. Developed a suit with mobile payment technology. Ran a tech start-up. Created a hotel loyalty program. Founded an innovative #techforgood charity.
Charles Sturt University
View- Website:
- csu.edu.au
- Employees:
- 4259
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Executive Director, Customer Experience And CmoCharles Sturt UniversityBrisbane, Qld, Au
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Executive Director, Customer Experience / CmoCharles Sturt University May 2023 - PresentBathurst, New South Wales, AuAs CMO / CXO / CCO, I lead a team of 100+ marketing, customer experience, student recruitment and admissions professionals for Australia's largest regional, and biggest online university.
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FounderSpare Keys 2016 - PresentSpare Keys is a groundbreaking charity that provides tech devices, crisis accommodation, and life-changing experiences to Australia’s most vulnerable people. We operate by unlocking unused resources that would otherwise go to waste, and making them available to those in need. Our core focus is helping women and children who are victims of domestic violence and natural disasters. -
Director, Marketing And EngagementEconomic Development Queensland 2020 - 2023Brisbane, Qld, AuDirector of marketing, engagement, digital and CX for Economic Development Queensland. I delivered sales leads, created memorable customer experiences, developed major events, and engaged with first nations stakeholders and communities in major State-owned urban, commercial and industrial precincts. I also worked across the Queensland Government to promote renewable energy opportunities, and develop innovative, sustainable communities in SEQ and beyond. -
General Manager, Marketing, Communications And CommercialBrisbane Economic Development Agency 2018 - 2019Brisbane City, Queensland, AuAs the city's economic development board, and a subsidiary of Brisbane City Council, Brisbane EDA works on behalf of the Lord Mayor to create great city experiences, drive investment and innovation, attract visitors and students, develop precincts, and commercialise city assets. It is also the official tourism organisation for the wider region. As a member of the senior executive group, I reported to the CEO and brought the city's narrative to life with a team of 37 marketers, media communications professionals, digital evangelists, event managers, business development experts and cultural diplomats. -
General Manager, MarketingBrisbane Economic Development Agency 2017 - 2018Brisbane City, Queensland, Au
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Executive Director, Marketing And DigitalMantra Group 2016 - 2017Surfers Paradise, Queensland, AuI was group executive director of marketing and digital for Australia's largest hotel company, with 127 properties spread across Australia, New Zealand, Indonesia and the USA. As a senior executive in a billion-dollar, ASX200 organisation, my focus was on generating value for shareholders by creating loyal, engaged guests, creating remarkable customer experiences, and ensuring the group's Mantra, Peppers, BreakFree, Tribe and Ala Moana brands were top of mind in market. Notable achievements include the launch of Mantra's loyalty program, Mantra+, the implementation of a three year digital roadmap, and the launch of a new consumer brand: mantrahotels.com. Mantra was bought by global hotel giant Accor in 2017. -
Executive Director, DigitalMantra Group 2015 - 2016Surfers Paradise, Queensland, Au
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Head Of Customer Marketing And DigitalHeritage Bank 2013 - 2015Toowoomba, Qld, AuAs head of marketing and digital at Australia's largest mutual bank I was responsible for loyalty and rewards, increasing brand awareness, lead generation, digital and in-branch customer experience innovation, and overseeing all customer-facing digital channels. I dramatically evolved the bank's marketing from a TV-heavy model to an integrated, content-centric strategy that leveraged owned and earned media to great effect in digital, and broadcast media. Efforts, like the 'Power Suit', 'Switch for cash' and a mobile payments app made international headlines. -
Marketing ManagerHeritage Bank 2011 - 2013Toowoomba, Qld, Au
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AuthorAllen & Unwin 2010 - 2011Crows Nest, Nsw, AuAllen and Unwin commissioned me to write a book on Hipsters.The result - HipsterMattic - was released in 2011 and hit the best seller list for an entire week, before quickly fading from the spotlight, much like my hairdo. -
Ceo - DialogixE-Cbd 2008 - 2010Southport, Qld, AuAs CEO, I headed up product and commercial development of a social listening platform we developed from scratch and deployed to help some of Australia's biggest brands enhance their CX and marketing programs. Major clients included Nivea, Bunnings, Flight Centre and Fitness First. -
Head Of Digital - De Pasquale / Dp Dialogue / Gallery De PasqualeE-Cbd 2008 - 2010Southport, Qld, AuI led a JV between e-CBD and De Pasquale; one of Queensland's most awarded advertising agencies. De Pasquale subsequently became part of Clemenger BBDO.
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Co-FounderE-Cbd 2001 - 2010Southport, Qld, AuI co-founded e-CBD in 2001 and exited a decade later. Highlights included producing the digital collateral for the Kevin '07 election campaign, major web development projects for the Kenyan and Vanuatu governments, and helping hundreds of SMEs - mostly in the tourism and real estate sectors - grow their businesses by generating online leads.
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JournalistNews Corp Australia 1999 - 2001Sydney, Nsw, Au
Matt Granfield Skills
Matt Granfield Education Details
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Harvard Business SchoolStrategic Marketing Management -
The University Of QueenslandMaster Of Business Administration (M.B.A.)
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The University Of QueenslandCommunication And Cultural Studies
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Western Sydney UniversityCommunication Studies
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The Wharton SchoolManagement Consulting
Frequently Asked Questions about Matt Granfield
What company does Matt Granfield work for?
Matt Granfield works for Charles Sturt University
What is Matt Granfield's role at the current company?
Matt Granfield's current role is Executive Director, Customer Experience and CMO.
What is Matt Granfield's email address?
Matt Granfield's email address is ma****@****eld.com
What is Matt Granfield's direct phone number?
Matt Granfield's direct phone number is +614016*****
What schools did Matt Granfield attend?
Matt Granfield attended Harvard Business School, The University Of Queensland, The University Of Queensland, Western Sydney University, The Wharton School.
What are some of Matt Granfield's interests?
Matt Granfield has interest in Civil Rights And Social Action, Poverty Alleviation, Politics, Economic Empowerment.
What skills is Matt Granfield known for?
Matt Granfield has skills like Digital Strategy, Digital Marketing, Online Marketing, Marketing, Marketing Strategy, Integrated Marketing, Social Media Marketing, Strategy, Advertising, Social Media, Online Advertising, Marketing Communications.
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