Senior Lifecycle Marketing Manager, Yelp Advertising Partners
Current
Nov 2024 - Present
Who is Matthew Greenbaum? Overview
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Matthew Greenbaum is listed as Lifecycle Marketing @ Yelp at Yelp, based in Berkeley, California, United States. AeroLeads shows a matched LinkedIn profile for Matthew Greenbaum.
Matthew Greenbaum previously worked as Senior Lifecycle Marketing Manager, Yelp Advertising Partners at Yelp and Senior Lifecycle Marketing Manager, Yelp for Brands at Yelp. Matthew Greenbaum holds Josef Korbel School Of International Studies, Master Of Arts, International Studies from University Of Denver.
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Yelp
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Profile bio
About Matthew Greenbaum
I’m an experienced marketer with a focus on demand generation, lifecycle marketing, and all things email. I excel in fast-paced, collaborative environments, have a passion for email and music, and value the strong relationships I've built throughout my career.– Proven track record in creating and managing campaigns that drive engagement and revenue.– Skilled in turning data into actionable insights and strategic plans.– Extensive hands-on experience with marketing automation, email platforms, webinars, CRM, design tools, and project management software.– Knack for navigating ambiguous work environments, taking ownership, and making work fun.Fun fact: I learned to code HTML in the mid-2000s while customizing my band’s MySpace page.
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9 roles
Matthew Greenbaum work experience
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Senior Lifecycle Marketing Manager, Yelp For Brands
– Built Yelp for Brands’s lifecycle marketing efforts from the ground up, establishing the strategy, foundational structure, and automated journeys to drive demand and customer engagement.– Achieved over 400% growth in conversions year-over-year, helping our team generate $3 million in revenue.
Feb 2023 - Nov 2024
Principal Demand Generation Marketing Manager
– Crafted and led Iterable’s database marketing strategy, a cross-functional, multi-channel initiative focused on enhancing lead quality and accelerating pre-sales funnel velocity.– Headed up the Activate promotion team, overseeing registration for Iterable’s flagship events across North America and Europe. Developed and executed a comprehensive promo.
Nov 2021 - Nov 2022
Senior Demand Generation Marketing Manager
– Successfully led and executed integrated marketing campaigns, leveraging email, webinars, paid media, and direct mail.– Played a key role in shaping and implementing our team's understanding and framework for integrated marketing campaigns. – Internally recognized as the company-wide expert in both email and webinar marketing. – Recipient of the 2021.
Dec 2019 - Nov 2021
Demand Generation Marketing Manager
– Hired during Iterable's series B stage to develop, build, and scale their first-ever email and webinar programs, at a time when the company was a startup with fewer than 90 employees.
Dec 2017 - Dec 2019
Senior Marketing Manager, Demand Generation
– Managed a small and mighty team of demand generation marketers, driving campaign execution, measuring results, and optimizing for quality output and business impact.– Partnered closely with marketing ops and content marketing to build alignment, ensure flawless end-to-end execution, and continuously improve demand generation programs across the buyer's.
Nov 2016 - Sep 2017
Partner Marketing Operations Manager
– Operationalized the Google for Work “Partner Incentive Program” and worked closely with global marketing teams to leverage partners as a channel for driving registration to live and virtual events.– Enabled Google for Work partners to drive 92% of all registrations for the virtual event, "Atmosphere Digital Retail" (April 2016), surpassing event.
Jul 2015 - Oct 2016
Director, Technology & Marketing
DFA Intercultural (acquired by Dwellworks in 2015)– Developed and scaled DFA’s email marketing channel while increasing engagement rates by 70% over two years by implementing best practices, automation, segmentation, and A/B testing.– Modernized company infrastructure through implementation of Salesforce, Microsoft Exchange, Dropbox, and more. Served as.
Nov 2010 - Jul 2015
Intern
– Translated the university's website from French to English.– Improved my fluency in French and thoroughly enjoyed this life-changing cultural experience.
Jun 2004 - Aug 2004
3 education records
Matthew Greenbaum education
Josef Korbel School Of International Studies, Master Of Arts, International Studies
University Of Denver
Bachelor Of Arts, French & International Business
University Of Maryland
Certificat Pratique De Langue Française
Université Côte D'Azur
FAQ
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What company does Matthew Greenbaum work for?
Matthew Greenbaum works for Yelp.
What is Matthew Greenbaum's role at Yelp?
Matthew Greenbaum is listed as Lifecycle Marketing @ Yelp at Yelp.
Where is Matthew Greenbaum based?
Matthew Greenbaum is based in Berkeley, California, United States while working with Yelp.
What companies has Matthew Greenbaum worked for?
Matthew Greenbaum has worked for Yelp, Iterable, On24, Google, and Dwellworks.
How can I contact Matthew Greenbaum?
You can use AeroLeads to view verified contact signals for Matthew Greenbaum at Yelp, including work email, phone, and LinkedIn data when available.
What schools did Matthew Greenbaum attend?
Matthew Greenbaum holds Josef Korbel School Of International Studies, Master Of Arts, International Studies from University Of Denver.
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