Matt Greene Email & Phone Number

Grand Rapids, Michigan, Us

Grand Rapids, Mi, Us

In this job role, I was responsible for managing all facets of digital marketing operations in order to drive bottom-line profitability. I oversee the planning, development, and implementation of inbound / outbound marketing efforts by using digital / print channels, search engine optimization (SEO), web (content management solution), SMS, and emerging online channels. I establish effective business plans for direct-to-consumer shopping supporting lifecycle marketing experiences as well as create roadmap features in order to generate leads while serving as product manager.My salient contributions:• Successfully established personalized omni-channel nudges for existing and prospecting members, resulting in enhancing Customer Effort Score (CES), increasing utilization of preventative care, and reducing call volume by 26%.• Improved customer experience by engaging with User Experience (UX) on eradicating friction and pain points across member journey.• Increased operational efficiency by providing excellent training to digital marketing team. • Boosted 115% YoY growth in marketing automations through scaling and optimization.

Plano, Tx, Us

During this tenure, I developed effective strategies as per business sales plans for multiple marketing programs. I supervised team of 26 professionals across North and South America to raise overall growth. I planned and implemented B2B integrated digital demand generation marketing campaigns associated with go-to-market strategy and buyer's journey for achieving targeted KPI's. Also, I directed branding campaigns and event marketing initiatives in print, web, video, and social media. I provided leadership / direction for the board and suggested continuous improvement initiatives while serving on PLM World board of directors as marketing lead. My salient contributions:• Enhanced business performance by generating and accelerating closing of over $100MM in annual revenue in collaboration with team through yearly 2-day corporate event targeting 100 top executives, clients, and prospects.• Optimized 20% qualified lead marketing conversion rates and increased ROI of marketing investment.• Fostered and grow public relations by preparing corporate sponsorships in coordination with industry thought leaders.• Improved qualified lead marketing conversion rates by 20% and increased ROI of marketing investment.• Produced 15% year-to-year increase in multi-million-dollar lead generation pipeline by evaluating campaign material, forecasting the market, and creating best practices.• Served on PLM World board of directors as marketing lead. Proposed continuous improvement initiatives, providing leadership and direction for the board.

Plano, Tx, Us

My salient contributions:• Created dynamic marketing content and communication tools for Account Based Marketing campaigns by engaging with creative team.• Supervised two global product launches, encompassing planning, training, and execution.• Contributed to conferences, panels, and roundtables for advancing industry best practices.

Plano, Tx, Us

My salient contributions:• Acted as project lead in examining, implementing, and piloting Eloqua, global marketing automation solution for South & North America.• Ensured alignment and implementation of key marketing initiatives in local markets by liaising with Mexico and South America country marketing and channel teams. • Maximized 35% YOY in leads generated and double-digit pipeline growth by establishing, directing, and coordinating overall marketing activities for Mid-Market and channel sales team.