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I'm the founder and Chief Executive of the Deepend Group, the highly awarded, digital experience and innovation consultancy collective.With over 25 years in the design and interactive media industries, I've been an active participant in the formative years of the digital industry, gaining valuable experience with Deepend in London, before setting up Deepend in Australia in 2000.Under my and my partners' management, the Group has grown to include the brands; Deepend (Digital), Nomad (Creative Tech), History Will Be Kind (PR/ Social), and How to Impact (Innovation). The businesses cover a breadth of consultancy, with a diverse and talented team of innovators, analysts, designers, technologists, and communications experts that I am extremely proud of.An industry representative, I've been on many interactive panels and award juries both here and internationally including; Executive Member of the International Academy of Digital Arts and Sciences (The Webbys), I sit on the Grand Jury for the Creative Standard Awards (CRESTA) and was the Chair of the Australian Interactive Media Industry Association (AIMIA) awards for a number of years.In 2020 through COVID we created Collective Ventures, our move into owned-product development and business incubation. It leverages the assets of the Group companies to innovate, develop and support new and owned business start-ups. Early 2021 saw the re-launch of Sound Storm a med-tech app that remediates Spatial Processing Disorder in children aged 6-12yrs. Followed shortly after by Bedsmade.com.au – an e-comm start-up delivering the world’s first ‘tailored bedsheets’.Significant Accolades:Good Design Awards 2022/23- ReachOut - PeerChat - Service Design / Social Impact / Digital Product Design- Royal Flying Doctor Service - Digital Product Design- Active Super - Digital Product DesignADNEWS Australian PR Agency of the Year (History Will Be Kind)2016/2017/2018AIMIA Most Outstanding Contribution to the Industry 2017B&T Australian Digital Agency of the Year (Deepend)(Silver) 2011/2012, (Finalist) 2010/2011, (Gold) 2009/2010 MOBIES Australian Mobile Agency of the Year (Nomad)2011/2012ADNEWS Australian Digital Agency of the Year (Deepend)(Finalist) 2008/2009, 2009/2010, 2010/2011CREATIVE HotShop Agency of the Year (Deepend)(Finalist) 2008/2009, 2011/2012Deloitte Technology Fast 500 Asia Pacific2007
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Founder And Chief ExecutiveDeepend GroupSydney, Nsw, Au
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Founder And Executive DirectorDeepend Feb 2000 - PresentSydney, Nsw, AuDeepend is a strategic design consultancy that specialises in digital experience (DX) and product development. We help you get more value out your digital assets by designing better platforms, processes and experiences that are loved by the people that use them.Our dual capacity as a strategic design consultancy, coupled with our technical development and production capability, mean our solutions are not only cutting-edge but are highly effective too.www.deepend.com.au -
Executive DirectorSound Storm Spd Sep 2019 - PresentSurry Hills, Nsw, AuWe're here to help you, and your child improve their ability to process the wonderful world of sound.Whether your child has been diagnosed with an auditory processing disorder, or if you are still early on in your journey of discovery, we can help. Sound Storm has been clinically proven by the National Acoustics Laboratory (NAL) and Hearing Australia to remediate Spatial Processing Disorder and retrain your child’s brain to listen, complimenting any additional expert help you’re currently receiving.Ask your Audiologist or Speech Language Pathologist about Sound Storm now.www.soundstorm.app -
Non Executive DirectorHistory Will Be Kind Mar 2014 - PresentSurry Hills, Nsw, AuAt History Will Be Kind, our vision is to create significant moments in time for our clients. We are an award-winning creative communications agency, operating at the crossroads of public relations, social media and digital. We are also proudly part of the Deepend Group - a collective of specialist agencies with a broad reach nationwide.Clients we are making history with include Amaysim, Brown-Forman, Etihad Airways, Flordis, Google, Horticulture Innovation Australia, International Convention Centre Sydney, Marine Stewardship Council, Nestle (confectionery), Randstad ANZ, Targus ANZ, Unilever, Webjet NZ and YouTube. www.historywillbekind.com.au -
Non Executive DirectorHow To Impact - Innovation Agency Jul 2013 - PresentSydney, Nsw, AuHow To Impact is a specialist innovation agency dedicated to raising the bar on effectiveness of innovation in Australia through:- Breakthrough thinking (accelerated strategic problem solving) - Customer-centric design (from empathy through to prototyping) - Accelerated experiential learning (capability transfer at pace via immersion and coaching) We are proudly part of the Deepend Group, an independent, digital communications and innovation consultancy group. The specialist companies are a new breed of business innovators, fluent in the ever changing digital and technology landscape. They analyse, create and measure successful outcomes that transform businesses across Digital (Deepend), Mobile (Nomad), PR/Social Media (History Will Be Kind) and Innovation (How To Impact).www.howtoimpact.com -
Founder And Non Executive DirectorNomad Aug 2009 - PresentSydney, Nsw, AuAt Nomad, we’re inspired by opportunities to make things better through creative technology and design. We’re a group of designers, makers and thinkers with a focus on connected devices and emerging technologies.For Nomad, “Making things better” is a proposition to deliver Positive Change for community and business through the skills, knowledge and resources in our studio family.We're specialise in creative technology and product design, using Design Thinking to explore, design and develop innovative digital products that people love to use. With nearly 9 years alive, we’ve been recognised with over 50 local and international accolades for our work including the record volume of AIMIA’s, a few Webby’s, AWARD Pencils and Mobile Agency of the year. www.nomadagency.com.au -
Founder And Chief ExecutiveDeepend Group Jun 2014 - PresentThe Deepend Group is an independent, digital transformation and innovation consultancy group. Our specialist companies are a new breed of business innovators, fluent in the ever-changing digital and technology landscape. They analyse, create, and measure successful outcomes that transform businesses.In 2020 we brought to market Collective Ventures, the Gr()up’s move into owned-product development and business incubation. It leverages the assets of How To Impact (Innovation), Deepend (Digital Experience), History Will be Kind (Communications and Content) and Nomad (Emerging Tech) to innovate, develop and support new business start-ups.
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Non Executive DirectorVersaagency Sep 2017 - Apr 2019Cremorne, Victoria, AuIn partnership with the United States' leading voice experience specialist, RAIN; VERSA is the first enterprise level voice experience (VX) agency in Australia.We're a team of voice and conversational strategists and speech coders that can help give your customers a deeper experience with your brand through voice. -
Chair Of Judging - Amy Awards – Rewarding Digital BrillianceAimia - The Digital Industry Association Of Australia Oct 2014 - Sep 2017Sydney, Nsw, AuChair of Judge for the 23rd AMY Awards - Rewarding Digital Brilliance. Run by AIMIA, The AMY Awards are the most celebrated Awards in Australia’s Digital Industry, rewarding digital brilliance and honouring the work and people in Digital Creative, Content, Services and Applications.This year there are over 40 different categories with which to reward digital brilliance. Entries into the Awards close on 21st March. For more information about entering your best digital work, please visit the event website: http://www.aimia.com.au/awards -
DirectorAppvillage Jan 2012 - Feb 2015AppVillage is a community of innovators, designers, developers, project managers,marketers, investors and AppLovers who work together to produce, market and enjoy game-changing apps.Our aim is to not only foster new ideas but to produce and market apps so that they are successful and all parties involved can reap the rewards.http://www.theappvillage.com
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Head Of ProductionDeepend London Jan 1999 - Feb 2000
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Senior ProducerDeepend London Jan 1998 - Jan 1999
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Product DesignerPongrass Furniture Aug 1994 - Oct 1995
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Product DesignerDavies Davies Design Oct 1993 - Nov 1994Au
Matt Griffin Skills
Matt Griffin Education Details
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UnswBachelor Of Industrial Design (Hons) -
UnswFinance & Marketing
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Academy XiService Design
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University Of MelbourneHealth And Wellness
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Australian Film Television And Radio SchoolBlockchain For Creative Businesses
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Acon Pride TrainingLgbtq Introduction
Frequently Asked Questions about Matt Griffin
What company does Matt Griffin work for?
Matt Griffin works for Deepend Group
What is Matt Griffin's role at the current company?
Matt Griffin's current role is Founder and Chief Executive.
What is Matt Griffin's email address?
Matt Griffin's email address is ma****@****.com.au
What is Matt Griffin's direct phone number?
Matt Griffin's direct phone number is +612891*****
What schools did Matt Griffin attend?
Matt Griffin attended Unsw, Unsw, Academy Xi, University Of Melbourne, Australian Film Television And Radio School, Acon Pride Training.
What are some of Matt Griffin's interests?
Matt Griffin has interest in Mobile, Software, Innovation Engineering.
What skills is Matt Griffin known for?
Matt Griffin has skills like Digital Strategy, Digital Marketing, Integrated Marketing, New Business Development, Social Media Marketing, Interactive Media, Online Advertising, Interaction Design, Digital Media, Creative Strategy, Strategy, Business Strategy.
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