Matt Grootjen
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Matt Grootjen Email & Phone Number

Business Development | Operations | Strategy at Backyard Products
Location: Kitchener, Ontario, Canada 9 work roles 3 schools
1 work email found @abcrecreation.com 1 phone found area 647 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email m****@abcrecreation.com
Direct phone (647) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Business Development | Operations | Strategy
Location
Kitchener, Ontario, Canada
Company size

Who is Matt Grootjen? Overview

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Quick answer

Matt Grootjen is listed as Business Development | Operations | Strategy at Backyard Products, a company with 140 employees, based in Kitchener, Ontario, Canada. AeroLeads shows a work email signal at abcrecreation.com, phone signal with area code 647, and a matched LinkedIn profile for Matt Grootjen.

Matt Grootjen previously worked as Director of Business Development - Canada at Backyard Products and Head Of Operations at Primary People Group. Matt Grootjen holds Honors Bachelor Of Business Administration, Marketing from Goodman School Of Business At Brock University.

Company email context

Email format at Backyard Products

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{first}.{last}@abcrecreation.com
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AeroLeads found 1 current-domain work email signal for Matt Grootjen. Compare company email patterns before reaching out.

Profile bio

About Matt Grootjen

I believe that every successful business is built on three core pillars: the right strategy, talented people, and efficient processes. With extensive experience in product management, strategy development, marketing, and sales, I’ve had the privilege of applying these principles to drive impactful results.Through data-driven market research and strategic planning, I’ve launched successful products, consistently driven significant sales growth, and enhanced brand perception. My work has contributed to the growth of multiple business operations, from developing new revenue streams to securing high-value projects.Key accomplishments include:Growth from Zero to $3M+ in Sales: Successfully managed a sales territory, surpassing targets by an average of 136% and securing landmark projects.National Business Growth: Scaled 3x growth for Canadian business in just one year through an aligned multichannel retail strategy.Driving Business Strategy: Spearheaded initiatives that have transformed key product verticals into pillars of business success.Innovative Problem-Solving: Developed action plans that deliver measurable impact on revenue and brand positioning.I’m passionate about continuous learning and thrive on solving complex challenges. Whether it’s sparking the next big idea or optimizing processes for efficiency, I’m driven to contribute to organizational success and push boundaries.Let’s connect to discuss how we can collaborate to create meaningful results!

Listed skills include Teamwork, Market Research, Social Media, Time Management, and 45 others.

Current workplace

Matt Grootjen's current company

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Backyard Products
Backyard Products
Business Development | Operations | Strategy
ann arbor, michigan, united states
Employees
140
AeroLeads page
9 roles

Matt Grootjen work experience

A career timeline built from the work history available for this profile.

Director Of Business Development - Canada

Current

Kitchener, Ontario, Canada

Working with Canada's largest retail and Ecommerce channels, I am strategically leading the development and success of all Backyard Products banners in the country. Our product categories include outdoor structures, storage, sheds, playsets, outdoor furniture, and toys. Yardistry | Heartland Sheds | Handy Home Sheds | Gorilla Playsets | Tortuga | Swing &.

Oct 2023 - Present

Head Of Operations

Current

Kitchener, Ontario, Canada

At Primary People Group, we believe that true transformation begins within. Our work is rooted in the conviction that a company’s strength lies in its people, the processes they follow, and the tools they use. We partner with executives and second-generation business owners to design and implement strategies that don’t just look good on paper but deliver.

Jan 2021 - Present

Regional Business Manager

Toronto, Canada Area

Oct 2019 - Oct 2023

Product Manager - Connected, Autonomous, Shared & Electric Vehicles

Toronto, Canada Area

Nov 2018 - Oct 2019

Vehicle Launch Strategy Consultant

Toronto, Canada Area

Nov 2014 - Dec 2016

Consumer Insights Consultant

Toronto, Canada Area

Sep 2013 - Oct 2014

Business Development Analyst

Elementa Group Inc

Niagara On The Lake, Ontario

May 2012 - Aug 2013

Customer Experience Management Consultant

Scarborough, Ontario, Canada

Sep 2010 - Aug 2011
Team & coworkers

Colleagues at Backyard Products

Other employees you can reach at heartlandind.com. View company contacts for 140 employees →

3 education records

Matt Grootjen education

Honors Bachelor Of Business Administration, Marketing

Activities and Societies: - Marketing Consulting (Service Learning projects) for the Port Colborne Hospital Foundation, Goodman School of.

FAQ

Frequently asked questions about Matt Grootjen

Quick answers generated from the profile data available on this page.

What company does Matt Grootjen work for?

Matt Grootjen works for Backyard Products.

What is Matt Grootjen's role at Backyard Products?

Matt Grootjen is listed as Business Development | Operations | Strategy at Backyard Products.

What is Matt Grootjen's email address?

AeroLeads has found 1 work email signal at @abcrecreation.com for Matt Grootjen at Backyard Products.

What is Matt Grootjen's phone number?

AeroLeads has found 1 phone signal(s) with area code 647 for Matt Grootjen at Backyard Products.

Where is Matt Grootjen based?

Matt Grootjen is based in Kitchener, Ontario, Canada while working with Backyard Products.

What companies has Matt Grootjen worked for?

Matt Grootjen has worked for Backyard Products, Primary People Group, Abc Recreation, Mercedes-Benz Canada, and Toyota Canada Inc..

Who are Matt Grootjen's colleagues at Backyard Products?

Matt Grootjen's colleagues at Backyard Products include Philip Lackey, Nikolay Golub, Ronald Gaebel, Randy Brinkmann, and Thomas Oldford.

How can I contact Matt Grootjen?

You can use AeroLeads to view verified contact signals for Matt Grootjen at Backyard Products, including work email, phone, and LinkedIn data when available.

What schools did Matt Grootjen attend?

Matt Grootjen holds Honors Bachelor Of Business Administration, Marketing from Goodman School Of Business At Brock University.

What skills is Matt Grootjen known for?

Matt Grootjen is listed with skills including Teamwork, Market Research, Social Media, Time Management, Social Media Marketing, Event Planning, Marketing Strategy, and Microsoft Office.

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