Matt Hall Email & Phone Number

Costa Mesa, California, Us

Leading the company’s intentional efforts to continually improve all providers’, team members’, and patients’ experiences to deliver Smiles for Everyone. Bridging the needs of patients, providers, practice teams, support teams, and the business’ strategic growth initiatives with technological and experiential solutions that best fit their needs, increase efficiencies, and optimize productivity. Partnering across the organization to implement and elevate programs, platforms, processes, and digital transformation that ultimately improve the delivery of oral healthcare from our team members to our patients.

Us

Scratch is the world’s simplest patient financing and patient payments solution, serving thousands of health and wellness practices. As the nation’s leading healthcare FinTech platform, Scratch empowers patients with payment options and enables providers with systems-integrated, omnichannel payment solutions to best serve their patients. By focusing on the needs of each stakeholder, Scratch delivers seamless experiences for every user on the platform, resulting in industry-leading Net Promoter Scores (NPS) from both patients and providers.

Newport Beach, Ca, Us

Built patient-centric teams, processes, and platforms to help grow each clinic, expand the network of offices, and enable providers to optimally attract, retain, and serve patients. Implemented infrastructure to support delivery of world-class clinical care, empower patients in their skincare, and cost-effectively grow and scale the nation’s leading dermatology group. Identified, prioritized, and executed on areas of opportunity to drive results by improving patient flow, recruiting providers and support teams, adding practices, growing sales, optimizing operations, coordinating communications, building clinical community, rebranding the company, and enhancing all stakeholders’ experiences.• Doubled the size of the company through organic growth and acquisition, including the company’s largest acquisition ever• Collaboratively built acquisition synergy analysis with leadership team and Private Equity, resulting in successful realization of cost savings• Assembled nimble, high-performing team to efficiently expand and scale business by orchestrating cost-effective platforms and processes to optimally attract, engage, and retain patients, providers, and employees• Partnered across the organization and with Private Equity to prioritize and implement transformation for scalable value creation• Expanded service offerings and products for millions of patients to deliver Y/Y same-store category sales increases of 103% on e-comm, 56% in-store, and 60% from cosmetic promos• Drove results across the company (e.g. reduced marketing ops costs by 35%, decreased cost per acquisition (CPA) of patients by 65%, improved provider schedules from 20% availability to booked out 30+ days, built company’s first omnichannel recruiting platform to 4x the annual provider hiring rate, and helped steer largest acquisition)• Rebranded company to represent its industry-leading position, scale support cost-effectively, and improve desired results with patients, providers, and the industry

Irving, Texas, Us

Launched company to market, with full P&L responsibility, achieving $10 Million in annual revenue. Lead all aspects of the business, platform development, driving growth, and championing company culture. The collaborative, dedicated team I lead consistently designs and delivers effective solutions to thousands of healthcare providers and hundreds of thousands of patients to increase efficiencies, reduce costs, provide transparency, and improve health outcomes.• Launched the company and pioneered an innovative platform to revolutionize dental insurance through memberships and new plan design constructs with instant adjudication of claims, providing transparency and understanding around patients’ costs, and improving trust in the provider/patient relationship.• Assembled a world-class team of dedicated experts from healthcare, payments, and technology industries to deliver on the Wellfit vision and champion a culture of humility, collaboration, security, and trust.• Scaled infrastructure with agility and pace to deliver innovative solutions to grow market opportunities while remaining committed to driving revenue to $10 Million, managing expenses meticulously, and pursuing profitability that was achieved in Q2 2020.• Expanded the platform as a FinTech to deliver on an untapped market opportunity of unifying payment processes in dental and medical offices, bringing all patient payment options onto a single platform so patients are empowered to pay for their treatment with the option that fits them best at point of care (e.g. digital wallets with tokenized credit/debit/HSA/FSA cards, pay via text or QR, or with an integrated payment device), with monthly payment plans using A.I. to select from multiple financing options, or via secure online payment.• Created strategic, collaborative partnerships to integrate into industry leading practice management systems (Dentrix, Ascend, Eaglesoft, Open Dental, QSI/NextGen, and Epic) to reduce friction in users’ experiences.

Officer who repositioned, digitally transformed, and led company to deliver revolutionary dental plans and memberships that leverage innovative Wellfit technology and ensure full-service, compliant multi-state dental plan administration for brokers, employers, insurance partners, providers and members.• Established a team, systems infrastructure, processes, and culture committed to the highest levels of plan compliance and full-service plan administration for employers, providers and members.• Deliver comprehensive plan administration including plan design, credentialing, provider relations, billing, enrollment, claims management, utilization and fraud/waste/abuse management, customer service (broker, employer, member and provider), extensive reporting/dashboards, and all aspects of plan compliance.• Integrated technology platform and app, Wellfit, to enhance product offerings, streamline admin processes, improve all users’ experiences and reduce each stakeholder’s costs (broker, employer, member and provider).• Work closely with each state’s healthcare regulatory departments to obtain licenses appropriate for the plans we develop and administer, while maintaining such licenses in good standing according to state requirements.• Strategically repositioned company to focus on optimal market opportunities and leverage technology to improve processes, enhance stakeholder experiences and marketing journeys, and reduce operating costs.

Henderson, Nevada, Us

Marketing executive and architect of the integrated technologies platform, strategic direction, brand(s) development, advertising campaigns, patient/provider experience, and industry-leading national marketing team contributing to growth from 30 dental offices to 700+ modern oral healthcare practices with fully integrated specialties across the U.S. As a key member of the leadership team, I helped grow annual revenue from $40 Million to over $1 Billion via consistently increasing patient flow by double digits each year, treatment acceptance, and revenue per patient, while reducing customer acquisition costs by 80%, customer retention costs by 90%, and marketing costs as a percent of revenue to 3x below industry average.• Architected and continually enhanced the integrated marketing management, automation, and analytics platform enabling providers to deliver personalized treatment and experiences to patients, both in the office and in between visits. • Developed modeling, systems infrastructure, and journey mapping for each stakeholder to improve treatment acceptance and health outcomes by enabling providers and empowering patients with tools and customized insights at the right times in their coordinated journeys.• Created and executed company’s national rebranding strategy to align with company culture, vision, and industry-leading position; with creation of five additional brands (market-specific demographic brands, treatment specific and medical brands, and Smile Generation national brand with brand extensions).• Recruited, retained, and mentored world-class team, including National Support Marketing team, Regional Marketing teams across the country, multi-location Call Center team, Communications/PR team, and Social Responsibility team.• Spearheaded digital transformation throughout the organization, driving efficiencies by enabling operational, support and clinical functions with technology to simplify processes, increase engagement and improve results.

Dallas, Texas, Us

Developed customer acquisition campaigns to attract new members and customer retention processes to keep members engaged in the properties to increase member spend, loyalty, and membership value.

Led marketing and IT services licensed to Management Service Organizations (MSOs) and Health Systems throughout California. Created a new line of business by developing marketing support services to help MSOs and Health Systems attract patients, increase loyalty, and improve patient experiences. Digitized MSOs and Health Systems with a full spectrum of IT services (networking, hardware implementation, software installation, and ongoing technical support).

Master Of Business Administration (Mba), Business With An Emphasis In Marketing And Entrepreneurship

Bachelor Of Arts In Business Administration, Business With An Emphasis In Management Information Systems And Information Technologies

Education record

Education record