Matt Hanrahan Email & Phone Number

London, GB

Reskinned is here to help fashion brands achieve their sustainability goals. We maximise the life of clothing and footwear by creating a circular economy model that incentivises owners to trade in unloved garments with a simple, hassle-free take-back process.We’re combining 20 years of textile recycling experience with clever tech to ensure we get clothing.

Working with companies to simplify customer decision journeys, streamline processes and unlock hidden value using technology.I help clients develop propositions that deliver a sustainable competitive advantage in their markets. The end result: To identify new markets, stimulate growth and ensure rapid product market fit for the brands I work with.I am.

London, London, GB

Co-founded Tailored.to, a personal shopping assistant. We created this tech to eradicate boring product research from our lives by harnessing the wisdom of the web and advanced decision making tools to make it easy to find and buy the perfect product matched to your needs, in minutes. (Product demo below).As a founder my role was broad. Effectively.

• Senior advisor and strategist helping early stage companies develop innovative product propositions and robust revenue / go to market strategies. Key focus areas:
• Digital Transformation and innovation
• Business strategy
• Omnichannel commerce
• Digital product management
• Brand building & marketing communication

Sunnyvale, CA, US

Worked with LinkedIn’s EMEA marketing solutions team on a full time secondment basis, to help refocus their product offer and go to market strategies within the region.Devised and completed an Agency partner research audit with EMEA & UK digital, social and comms planning influencers, to pinpoint LinkedIn’s market perception and identify missed.

Conceptulised and launched a contemporary ecommerce furniture company that encapsulated key consumer desires for personalisation, the opportunity to move beyond flat pack and renewable manufacturing.Mandala’s unique, flexible model used innovative web based design tools and utilised a lean production system based in Asia to make high quality customised.

Launched Klondike as a JV with the dynamic St Luke’s creative agency. Klondike was one of the first of a new wave of media strategy specialists and advertising to integrate digital media thinking into traditional advertising and experiential planning. We created innovative marketing concepts that leveraged the potential of emergent digital tech, to create.

London, GB

Asked to join M&C Saatchi as the third member of the Singapore launch team. Part of the leadership team that converted 70% of the business we pitched for, and grew the agency to a team of 60 people within four years.Developed and managed a regional partner network in addition to strategic brand and media planning across the growing account portfolio.

Recruited from London to work alongside the creative teams and planners to deliver more involving and exciting integrated communication solutions. Oversaw the agency's media operations in Vietnam and led the communications planning activity for accounts on a regional basis.Led the team that won the Procter and Gamble media centralisation for Singapore.

Initially worked on the relaunch of Nissan in the UK. Worked on brands with annual budgets fm £27m (Nissan) to £250k (Absolut Vodka) and pretty much everything in between.Won industry awards for planning excellence on Nissan, Absolut and Wonderbra.