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Over 20 years of consumer-facing design, branding and advertising experience that spans both agency and client side of the business. Extensive experience in strategic planning and ideation and solutions that reach and connect consumers with brands in a meaningful way. A hands-on producer with a passion for emerging media trends and marketing methods utilizing data and analytics for the best solutions and results. Experience in photography, photo art direction, video and animation including planning, process, editing and post production.Proven ability to build and maintain cross-functional teams, creating a collaborative environment and maximizing the potential of each individual. Strong work ethic with a sense of humor and a natural ability to create positive working relationships across departments and at every level.Specialties: BroadcastPhotographySocial MediaVideo ProductionDigitalInteractiveAnimationMobileWebStore EnvironmentPOP/SignageRetailFashionOOHShopper MarketingSports MarketingMulticultural MarketingPromotional MarketingManagement/Team BuildingBudget Management, Forecasting
Reflections Creative
View- Website:
- reflectionscreative.com
- Employees:
- 9
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Creative DirectorReflections CreativeHickory, Nc, Us -
Creative Director / OwnerReflections Creative Sep 2022 - PresentNorth Carolina, United StatesLaunch and establish a new, full-service creative studio in North Carolina promoting small business owners, non-profit organizations, musicians and artists. Lead for all branding, marketing/advertising, graphic design, social media, digital, photography and video. Oversee the creative process from initial concept, client presentations and final delivery. Plan, organize, shoot and edit all photography and video assignments. Develop strategic social media strategy, self-promotions and advertising. -
Creative DirectorLa-Z-Boy Nov 2012 - May 2022Monroe, MichiganEstablished, led and managed the new in-house agency in efforts to create efficiency, consistency and cost effectiveness. Oversee all creative the work of external ad agency from initial planning to strategic development and execution of all national campaigns. Visionary lead for conceptual and idea generation for all media channels to elevate the brand provide a positive and meaningful consumer experience. Hands-on director of all visual assets (photography, video and animation) and content… Show more Established, led and managed the new in-house agency in efforts to create efficiency, consistency and cost effectiveness. Oversee all creative the work of external ad agency from initial planning to strategic development and execution of all national campaigns. Visionary lead for conceptual and idea generation for all media channels to elevate the brand provide a positive and meaningful consumer experience. Hands-on director of all visual assets (photography, video and animation) and content development. Manage budgets over $1MM. Agency partners: RPA, Zimmerman, R43, Hunter Show less -
Creative DirectorLowe'S Companies, Inc. 2005 - May 2012Mooresville, NcResponsible for the strategic creative direction and development of Lowe’s consumer advertising including TV, radio, digital, print and store environment. Act as brand steward to ensure positioning and identity are executed with consistency, continuity and clout. Collaborate with internal Marketing teams and agency partners on the development and execution of national strategic initiatives and enhancing the consumer experience at every touchpoint.
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Creative DirectorQuebecor World 2001 - 2005Accountable for ensuring all creative efforts aligned with strategic Marketing briefs and adhered to client expectations. Directed and approved all work from initial conceptual development through final execution. Helped build the scope of work with existing accounts and attracted new business opportunities through sales presentations and social networking. -
Creative ManagerSears, Roebuck And Co. 1996 - 2000Managed and directed all advertising produced for Sears Auto Center, National Tire & Battery (NTB) and DieHard Batteries. Assisted in the brand identity and initial campaign launch of NTB. Directed studio and location photography. Managed staff of six designers and copywriters. Worked with agency partners on national broadcast and OOH campaign.
Matthew Hartman Skills
Matthew Hartman Education Details
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Advertising, Graphic Design -
Visual Communications -
Chicago Portfolio SchoolConceptual Advertising
Frequently Asked Questions about Matthew Hartman
What company does Matthew Hartman work for?
Matthew Hartman works for Reflections Creative
What is Matthew Hartman's role at the current company?
Matthew Hartman's current role is Creative Director.
What is Matthew Hartman's email address?
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What is Matthew Hartman's direct phone number?
Matthew Hartman's direct phone number is +173438*****
What schools did Matthew Hartman attend?
Matthew Hartman attended Columbia College Chicago, Northern Illinois University, Chicago Portfolio School.
What are some of Matthew Hartman's interests?
Matthew Hartman has interest in Shopper Marketing, New Technology, Design, Skiing, Multicultural, Scuba Diving, Sports Marketing, Advertising, Digital Signage, Channel Agnostic Marketing.
What skills is Matthew Hartman known for?
Matthew Hartman has skills like Brand Development, Advertising, Creative Direction, Marketing Strategy, Digital Marketing, Photography, Retail, Interactive Advertising, Adobe Creative Suite, Art Direction, Marketing, Graphic Design.
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Matthew Hartman
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Matthew Hartman
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