• Create shareable moments by creating bespoke goods to highlight product launches• Enhance product storytelling by creating moments and goods that highlighting key features and assets• Design, Develop, and Create custom product at the highest level• Ideate product/marketing initiative• Establish opportunities for key brand influencers to further elevate the number of views and excitement of product releases• Identify key areas for improvement within business units such as new equipment, new systems or process modification. • Consult on Collegiate, NBA, and other licensing, specifically within the golf industry.• Provide feedback and strategy on Shopify Plus and Klaviyo.

- Created SKU system and implemented for 9,000 SKU + Product Code taking into account Caliper, Container Size, Genus and Cultivar.- Identified and Implemented MRP System to integrate with Quickbooks Online, while providing live inventory for customers and sales reps.- Established key SOPs for Inventory, Sales and fulfilment Processes- Developed Inventory Management system to enhance Locations & Bins for faster fulfilment.- Connected Inventory Management System to Shopify and 3rd Party Brokers- Designed + Established all IT infrastructure for present and future needs- Created Bill of Materials for items to establish reliable margins- Setup and managed infrastructure for future retail location- Identify future efficiency improvements that can be made to reduce in excess spray/fertilize by use of new technology.- Manage, create and improve soil recipes and calibrate custom mixes for key product types.- Establish company calendar of outgoing orders, spray/fertilizer schedule- Maintain relationship with key vendors and customers

- Lead Nike x Seamus Shoe Collaboration- Continually pushed capabilities to further differentiate from competition.- Developed and maintained key brand partnerships including Nike, Adidas, Callaway, TaylorMade, - Integral in design and execution to Presidents Cup Captains Gift, Mummy Cover, Evans Scholar Caddy Bib, Golf on the Moon, Gibson Les Paul Guitar Trophy, TaylorMade Stealth Seed Kit and many more- Lead the purchase and implementation of Zund Cutting Machine- Sourced materials and equipment - Worked with Local 3rd Party Manufacturers- Ran all hype product launches- Lead Creative Team- Was the Founder and CEO’s Right Hand man whenever he needed something.- Developed trademark licensing programs with Collegiate, NBA, Arnold Palmer, Golf Digest and Pendleton.- Actively recruited and hired individuals - Lead D2C, B2B campaign executions- Organized Covid-19 Strategy to keep team safe- Actively wore many hats- Managed remodel of new space- Supported and Managed IT/File infrastructure - Implemented a Logo ID Process to increase efficiency- Designed and orchestrated multiple PGA Show Booth execution

• Responsible for the strategic direction and day-to-day operations of the eCommerce business to achieve sales goals and optimization of site-wide Key Performance Indicators• Lead the development and execution of marketing strategies across all digital channels, including (but not limited to) SEM, SEO, Email, Affiliate, Display, Retargeting, and Social.• Developed promotional strategies to maximize traffic and conversion rates• Created engaging email blasts that create excitement and brand loyalty• Worked with retail and wholesale counterparts in managing inventory for maximum margin impact for the total company• Managed Social Media platforms to mirror current promotional strategies• Developed and maintain budget forecasts, media allocation, trend analysis, and optimizations. • Created actionable reporting around key program trends and KPIs• Daily engagement with product and buying teams to evaluate top/bottom selling styles and refine go-forward plan, web creative, marketing initiatives and email communication accordingly• Worked with finance team in management of Profit and Loss: Gross Margin, CapEx, and OpEx (marketing, G&A, and selling expenses)

• Provide high quality customer service to members and guests• Create and maintain an open to buy plan in order to track purchase orders andmonthly projected inventory levels• Track sales and inventory on a weekly basis using Jonas POS• Manage special onsite events with vendors to increase sales• Create a SWOT analysis of competing public/private retailers• Design membership merchandise surveys and implement purchasing plans withsurvey data to make more sound purchases with vendors• Educate team members and customers on latest products and technologies• Analyze and assemble data for senior staff members to be used in conjunction withBoard of Director and Finance Committee meetings• Approve invoices and assign general ledger account numbers for controller• Implement Basecamp, a project management service to keep team members on taskand as efficient as possible• Collaborate with team members to prioritize milestones/tasks• Establish long lasting customer and vendor relationships• Design and publish weekly email communications informing the membership of newsand events• Developed and analyzed inventory strategies which decreased inventory levels by$40,000 while increased gross revenue by $28,000 in 2012 and $24,000 in 2013

• Developed new strategies to increase wholesale exposure and revenue• Provided technical support on multiple platforms including Windows, Mac and iOS• Consulted on IT decisions which have decreased website costs by $4,000 annuallywhile increasing traffic by over 200%• Designed, developed and managed the semi-quarterly email newsletter for customers• Provided bookkeeping services such as reconciliation, tax preparation, invoicing andaccounts payable for five entities

• Promoted new products through visually pleasing merchandise displays• Replenished and re-merchandised golf shop stock inventory regularly• Graciously responded to all customer inquiries• Assisted with management of outside staff• Provided golf instruction to adult and junior golfers

• Aided merchandising manager with receiving and pricing merchandise• Staged and organized golf tournaments• Collaborated with staff in daily golf shop operations• Provided members and resort guests with exceptional customer service