Matt Brandon Email & Phone Number

• Created and implemented an editorial calendar that covered all four major sports, successfully managed a team of five writers, overseeing content creation and ensuring high-quality output.
• Entrusted with hiring and mentoring new employers.
• Successfully negotiated a deal for the company to be featured on Sirus XM Radio and appeared as a guest contributor on Fantasy House Calls multiple times during the 2022 NFL season.
• Initiated new customer service guidelines by spearheading contemporary onboarding email campaigns to enhance user engagement and improve customer service ratings.
• Co-led a three-man team in the development of new tools and revenue-generating premium features for the website.
• Demonstrated the ability to guide and collaborate with cross-functional teams, such as developers and designers, to achieve project goals.

• Wrote and edited 10+ stories per week using the CMS (Content Management System), focusing on fantasy sports and sports betting with an emphasis on promoting the website’s premium tools to maximize revenues.

Remote

New York, United States

• Instrumental in developing start-up fantasy sports website; helped develop and design interactive website that ensured high traffic and friendly user experience.
• Implemented marketing strategy and developed company’s business network while serving as company representative for business deals at major meetings and presentations.
• Expanded the website’s national reach by writing an online newsletter sent out to thousands of subscribers and users.
• Managed, trained, and assigned stories to over 30 freelance writers covering every professional sport; created Style Guide to improve consistency and quality of content.
• Edited, revised, wrote, and published content using company’s Content Management System.
• Increased the company’s reach by overseeing all social media promotion; coordinated campaigns that increased website traffic and led to a significant increase in subscription purchases.

New York, United States

• Instrumental in developing new website.
• Created well-designed, comprehensive pitch deck to present to potential investors.
• Wrote copy for important links on the site including FAQs and company bio page.
• Reported progress and provided technical assistance to the application / project lead.
• Troubleshot and resolveed style and layout issues with developed interfaces.
• Created and maintained company's social media presence.

Manhattan, New York, United States

• Spearheaded new fantasy sports section which boosted unique visits and pageviews.
• Wrote articles featured on sports page about fantasy football, fantasy basketball, the NBA, and the NFL.
• Assigned topics to a team of freelance writers; provided feedback and revisions to improve the quality of published content.
• Edited and published all sports and gaming content.
• Selected and modified images to accompany copy for each article.
• Promoted content using social media applications such as Facebook and Twitter.

Greater New York City Area

• Co-managed 20+ writers; edited and published content using Sports Illustrated CMS.
• Created, maintained, and organized a calendar for content production during each professional league’s sports season.
• Wrote articles on the NBA, NFL, and fantasy sports in a fast-paced environment, using consistent time management skills.
• Identified and tracked published article trends and patterns using Google Analytics; improved traffic on a monthly basis.
• Assisted in implementing multi-platform digital strategy and KPI’s in line with achieving SI Fantasy department goals.
• Facilitated meetings with editing staff to review weekly articles and video plans.

Greater New York City Area

• Pitched, edited, contributed, and published digital content using HTML coding and Adobe Photoshop.
• Evaluated NFL players; submitted weekly and preseason rankings to FantasyPros.com (achieved Top 5 from 2017-2019).
• Managed company’s social media strategy and grew presence on Facebook, Twitter, Instagram, and other platforms.
• Promoted and ran campaigns to fill fantasy tournaments; instrumental in reaching over $1.8 million in sales (2019).
• Appeared and rendered commentary on The Takeover Podcasts with BlogTalkRadio.com.
• Facilitated live online fantasy sports drafts; trained and supervised team of five to assist with draft support.

Stamford, Connecticut, United States

• Wrote and produced quick hitting updates on the New York Knicks and the Atlanta Hawks
• Developed weekly installments on fantasy basketball
• Recognized as one of the top five news desk correspondents

• Drafted weekly columns – RB Reads, WR Patterns, and “The Week That Was”
• Analyzed weekly fantasy football match-ups
• Conducted exclusive interview with Clayton Holmes, former Dallas Cowboy, featured on website

Purchase, New York

• Instrumental in developing new online Purchase College sports paper called The Purchase Jockstrap
• Served as women’s basketball beat writer
• Contributed regular features on various student athletes

1515 Hancock Street, Quincy, MA

• Managed all social media applications and wrote weekly newsletter
• Coordinated and oversaw online and live charity auctions to raise funds to provide sports equipment to under-served communities

New York, United States

• Instructed tennis and golf classes of 10 to 40 kids (4-14 years old).

Bachelor Of Science (B.S.), Journalism, 3.7

Activities and Societies: Staff Writer for The Purchase Jock Strap• Graduated Cum Laude • Instrumental in developing new online Purchase.

Sociology, Business, 3.2

Activities and Societies: Intramural Flag Football, Intramural Basketball Champions

Summer Course, Sports Journalism, 4.0

Activities and Societies: Ballerz 101 Creator and Blogger• Created blog to write about Olympic and NBA basketball • Wrote MLB feature.

High School Diploma, Core Studies, A-

Activities and Societies: Varsity & Junior Varsity Tennis, JV Basketball, JV Soccer