PR & Communications - Lead and manage strategic PR, communications and social media planning to build and engage audiences, enhance guest experience and increase visibility of key initiatives; Lead crisis communications team and serve as primary spokesperson in all communication with media; Design brand experience to deliver on commitment to world-class quality and service Marketing Communications – Manage all digital marketing channels and content including website, email marketing, e-newsletter and blog; Copywriter for sales and marketing collateralOrganizational Development - Introduced generational marketing strategies (messaging, delivery, technology trends) to recruit, develop and retain more than 1,600 qualified seasonal associates; Member of recruiting and retention committee and facilitator of organization’s leadership program; Promote Valleyfair’s transportation, economic development and education interests in public policy discussions with local and state leadersResults: Exceeded budgeted and prior-year attendance and revenue goals in 2015; More than $500K in earned media for 2015 capital projects and park stories; +5% annual growth on Facebook (more than 10K new followers) +36% annual growth on Twitter (nearly 2K new followers)Launched Instagram account in May of 2015 adding more than 5,500 new followers in 6 monthsRecord Season Pass sales in 2016 Consistently lead corporate portfolio of 10 parks in social media growth and engagement

Reported directly to the President & CEO as primary communications/PR strategist and integral member of the Strategic Management Team; Served as the organization’s spokesperson and communications counselor to executives and senior level managementDeveloped and implemented strategic communications and public relations plans to promote membership growth and enhance brand identity, public profile and visibility of programs and priorities across key stakeholder audiences; Developed innovative social media strategies to promote membership growth and enhance member engagementLed communications and PR efforts as part of a cross-departmental team in the implementation of a new member benefit resulting in the largest earned media campaign in the company’s 110 year history as well as record membership growth in 2013(2010 - 2013) Managed all aspects of the organization’s 501(c)(3) traffic safety foundation including programs, messaging, media relations, budget, grant program, government relations and community partnership development; Worked to pass and uphold life-saving traffic safety legislation such as primary seat belt and texting laws by representing the organization’s collaborative interests on local, regional and national traffic safety coalitions and boards.

Managed a roster of authors, speakers, performing and recording artists within the scope of day-to-day business affairs, publicity, media relations, repertoire/performances and product developmentExclusive artist representation; responsible for negotiation in all concert/performance/appearance contracts, riders, advance sheets, logistics and promotional design and production (video and photography); Developed artists’ social media and other marketing communications channels to build audiences and increase visibility of performances, events and artist newsConsultant and exclusive representation for entertainment buyers, venues, music festivals, corporations and special/civic events to identify and deliver entertainment options that ensure the highest possible return on entertainment investments