Matthew Li Email & Phone Number

Hong Kong, Hong Kong Sar

Vancouver, British Columbia, Canada

• Cultivate strong relationships with clients, understanding their unique needs and objectives, and providing tailored solutions.

Vancouver, British Columbia, Canada

• Designed marketing campaigns to broaden consumer demographic, drive sales, and increase online engagement (57.5% increase in Instagram followers).• Achieved 55% increase in lead generation by implementing a targeted social media outreach strategy, resulting in a 6% conversion rate increase.• Conducted SWOT analysis reports, competitor analysis, and research on strategic partnerships.

Richmond, British Columbia, Canada

• Created and launched the GoEducate Program which aims to educate students about food insecurity with the inaugural event at UBC reaching 80+ secondary and post-secondary students.• Planned and executed a Dim Sum Luncheon mobilizing 100+ youth distributing 1000+ care packages for the underserved Downtown Eastside in collaboration with the Youth Forum for Asian Representation.• Mentored President to restructure the executive team, systemize administrative processes, and secure community sponsorships/partnerships.

Vancouver, British Columbia, Canada

• Organized conference bringing 60+ students to discuss cultural barriers to leadership with guest speakers such as Minister Hon. Harjit Sajjan, Carol Lee, and business leaders across Canada.• Developed a strategic plan for the marketing of multiple events mobilizing 270+ students across Metro Vancouver.• Planned and constructed a Historical Scavenger Hunt in partnership with the Chinatown Foundation at their Light Up Chinatown event which was supported by all three levels of government.

Vancouver, British Columbia, Canada

• Ideated and strategized a targeted on-campus marketing activation targeting foot traffic, increasing ticket sales by 20.7%.• Navigated corporate relations to maximize marketing by engaging with cultural, academic, and philanthropic groups, to promote on-campus activations.• Executed fundraising strategy increasing impact by $5000, reaching our commitment of $15,000 to ISS of BC for our partnered Newcomers Fine Arts Bursary.

Vancouver, British Columbia, Canada

• Managed and maintained brand presence on various social media platforms, including Instagram, with a following of 5200+ students.• Designed and implemented a Reels campaign for the BC Provincial Senior Ultimate Tournament, achieving 51,000+ impressions and increasing account engagement by 3000+ likes.• Executed a successful marketing campaign highlighting student team captains, reaching 29,000+ accounts and generating 3440+ engagements.

Richmond

Vancouver, British Columbia, Canada

• Developed and spearheaded the ambassador program recruiting 40+ students across Metro Vancouver increasing event traffic by 33.3%.• Implemented a solicitation strategy with student leaders leading to $160,000+ of donation towards the Canuck Place in 2023.• Oversaw the entire charity festival of 1600+ attendees across our VIP Pavilion, Supercar Concourse, and High-level Basketball Tournament.

• Oversaw all training, administration, and standards of 150+ cadets and served as liaison between cadets and senior officers.• Spearheaded mentorship program to train five new department heads and fill the knowledge gap created during the pandemic.• Initiated the revitalization of the squadron through implementation and strategizing of workshops, social media campaign, and training weekends.

Bachelor Of Arts - Ba, International Relations And Asian Studies

Bachelor Of Arts - Ba, International Politics

Exchange semester in Shanghai, China

Dogwood Diploma, General Studies

Activities and Societies: Student Council (President), Global Network (President), Nutri-Kin (President), First Responders, Eco Team.