Marmot and Exofficio

Marmot and ExofficioAs the Account Manager, I lead working groups to develop seasonal product initiatives and go to market strategy addressing market opportunities in the Outdoor Specialty channel. Under my leadership, I expanded several key product lines in specialty retailers accounting for more than $45M annually.I brief a sales force of 9 agencies during seasonal launches on brand and product initiatives while setting regional sales targets by category. Analyzing bookings against targets, I work with each agency to maximize market potential as well as provide additional support to strategic accounts like Zappos, Backcountry.com, and Moosejaw. I oversee cross-functional working groups to improve operational excellence. I have increased on time delivery from 84% to 97% by working closely with operations and inventory teams. I assist in line architecture with category managers by providing customer profiles and in-depth analysis on consumer insights and market trends. Managing closeout strategy with REI Outlet, and other key closeout partners. I have delivered an average revenue growth of 10% and positive margin increases.

Marmot and ExofficioDeveloped business with top key accounts such as REI, Dick’s Sporting Goods, Eastern Mountain Sports, and Forzani representing more than $30M annually. Explored new product opportunities and established seasonal and long term direction. Formed strong working relationships with buying teams and key decision makers. Created sell through programs by leading marketing and demand generation teams on customer sales strategies. Increased online traffic and sales with online retargeting campaigns. Created curriculum on product technologies and brand stories to educate sales representatives and retail store staff. Built pro deal programs that addressed seasonal initiatives and created an affinity for the brands. Responsible for hiring and onboarding of key staff such as account coordinators and trade marketing to execute on my customer growth strategies.

Managed order book for accounts in the Rocky Mountain and Pac NW territories, overseeing 175 accounts and $2.5 million in bookings per season. Led Dealer Service reps relating to onboarding, facilitating changes and departmental communications.Played key role in 2015 SAP ERP transition in training employees, testing system transactions, and developed business cases for optimization.