Associate Director, Programmatic Activation
CurrentCurrent: AmazonPrevious: Gap Inc. portfolio - Athleta
Jul 2024 - Present
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Matthew Balcom Email & Phone Number
Programmatic Strategy Lead | Amazon RMI Team | OMG Comfluence Media Division
at
Omnicom Media Group
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Current company
Role
Programmatic Strategy Lead | Amazon RMI Team | OMG Comfluence Media Division
Location
Los Angeles, California, United States
Who is Matthew Balcom? Overview
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Quick answer
Matthew Balcom is listed as Programmatic Strategy Lead | Amazon RMI Team | OMG Comfluence Media Division at Omnicom Media Group, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Matthew Balcom.
Matthew Balcom previously worked as Associate Director, Programmatic Activation at Omnicom Media Group and Senior Specialist, Programmatic at Exverus Media. Matthew Balcom holds Bachelor'S Degree, Economics from Santa Clara University.
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Omnicom Media Group
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Profile bio
About Matthew Balcom
Media Investment & Audience Activation Consultant working hand in hand with Fortune 500 Marketing Program Directors/Managers to create and deliver integrated programmatic media campaigns for client accounts on a global scale.Marketing audience models I am experienced with include: B2B, B2C & B2B2C.Geographic marketing activation experience: NA (North America), LATAM (Latin/South America), EMEA (Europe, Middle East, Africa), APAC (Asia Pacific including Japan).
Listed skills include Leadership, Management, Microsoft Word, Project Management, and 3 others.
Current workplace
Matthew Balcom's current company
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7 roles
Matthew Balcom work experience
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Senior Specialist, Programmatic
-Crafting, optimizing and executing global client programmatic campaigns for both B2C & B2B brands with a focus on consumer packaged goods (CPG), entertainment, and technology.-Experienced working with financial service clients, quick service restaurants (QSR)/ convenience stores, and merchandise sales campaigns for entertainment clients.-Mastery of.
Jun 2023 - Jul 2024
Marketing Campaign Manager
-Major Accounts: Adobe, ServiceNow, Salesforce, Slack, MuleSoft, Palo Alto Networks, Logitech, Notion.-Primary owner for execution and delivery of strategic demand generation campaigns for enterprise level software and technology clients totaling $12M+ in ad spend via 700+ campaigns with unique targeting and performance goals for 2022.-Responsible for.
Sep 2021 - May 2023
Marketing Campaign Manager
-Major Accounts: Adobe, Druva, Intel, Logitech, Salesforce, Cisco, Zoom.-Client facing, post-sales campaign manager responsible for managing demand generation, programmatic display and native site development campaigns for enterprise level accounts.-2021 ad spend managed: $6MM+.-Largest campaign contract delivered: $1.1MM in 4 months.-Experienced managing.
Aug 2021 - Sep 2021
Associate Campaign Manager
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s Activity Intelligence platform, redefines how technology buyers are viewed and engaged based on their active projects, specific technical priorities and business needs. With.
Dec 2020 - Aug 2021
Associate Consultant
Mar 2020 - Nov 2020
Marketing Intern
Jun 2018 - Dec 2018
1 education record
Matthew Balcom education
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Santa Clara University
FAQ
Frequently asked questions about Matthew Balcom
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What company does Matthew Balcom work for?
Matthew Balcom works for Omnicom Media Group.
What is Matthew Balcom's role at Omnicom Media Group?
Matthew Balcom is listed as Programmatic Strategy Lead | Amazon RMI Team | OMG Comfluence Media Division at Omnicom Media Group.
Where is Matthew Balcom based?
Matthew Balcom is based in Los Angeles, California, United States while working with Omnicom Media Group.
What companies has Matthew Balcom worked for?
Matthew Balcom has worked for Omnicom Media Group, Exverus Media, Madison Logic, Techtarget, and Cybernetic Search, A Jcw Company..
How can I contact Matthew Balcom?
You can use AeroLeads to view verified contact signals for Matthew Balcom at Omnicom Media Group, including work email, phone, and LinkedIn data when available.
What schools did Matthew Balcom attend?
Matthew Balcom holds Bachelor'S Degree, Economics from Santa Clara University.
What skills is Matthew Balcom known for?
Matthew Balcom is listed with skills including Leadership, Management, Microsoft Word, Project Management, Microsoft Excel, Customer Service, and Microsoft Powerpoint.
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