Matthew Balcom Email & Phone Number

New York, Us

Current: AmazonPrevious: Gap Inc. portfolio - Athleta

Los Angeles, California, Us

-Crafting, optimizing and executing global client programmatic campaigns for both B2C & B2B brands with a focus on consumer packaged goods (CPG), entertainment, and technology.-Experienced working with financial service clients, quick service restaurants (QSR)/ convenience stores, and merchandise sales campaigns for entertainment clients.-Mastery of designing, pulling and analyzing reporting from The Trade Desk & DV360 reporting suite to showcase campaign success to clients and tell a story about the data.-Serve as a technical project manager for agency wide initiatives such as cookieless solution testing, data unification and warehousing, AI reporting tools.-Experience with 3rd party (3P) measurement and attribution tools such as: Inmarket, Disqo, Foursquare, Bombora iABM.-DSP's: The Trade Desk (TTD), DV360, Google Ads, Zeta DSP, Amazon Ads DSP, Walmart Connect, Teads Ad Manager.-Media Channel Experience: Standard Display (including Rich Media & High Impact units), Native Display, OLV/Online Video, CTV, DOOH, Audio.-Audience Targeting Experience: 1st party (1P), 2nd party (2P) Affinity / In-market / Custom Intent, 3rd party (3P) Behavioral / Demographic / Retail, 3P Contextual, 3P Predictive/Cookieless, 3P Purchase Intent Data for B2B audiences.-Data Visualization: Datorama, Bombora.-Brand Safety: DoubleVerify.-Ad Server: CM360.-Experienced leveraging custom bidding algorithms such as Bombora/Chalice iABM.-Paid Social Experience: LinkedIn Campaign Manager.-Email Marketing Experience: Madmimi.

New York, Ny, Us

-Major Accounts: Adobe, ServiceNow, Salesforce, Slack, MuleSoft, Palo Alto Networks, Logitech, Notion.-Primary owner for execution and delivery of strategic demand generation campaigns for enterprise level software and technology clients totaling $12M+ in ad spend via 700+ campaigns with unique targeting and performance goals for 2022.-Responsible for implementing and delivering on programmatic advertising campaigns through the demand side platform Xandr.-Systems: Salesforce CRM, Microsoft Office 365, ShareFile, Atlassian, Xandr, Convertr & Integrate.

Newton, Ma, Us

-Major Accounts: Adobe, Druva, Intel, Logitech, Salesforce, Cisco, Zoom.-Client facing, post-sales campaign manager responsible for managing demand generation, programmatic display and native site development campaigns for enterprise level accounts.-2021 ad spend managed: $6MM+.-Largest campaign contract delivered: $1.1MM in 4 months.-Experienced managing Twitter & LinkedIn social media campaigns, and email list rentals.-Day to day responsibilities include being the point of contact for client communications, coordinating and trafficking of marketing/advertising deliverables, campaign optimizations, campaign troubleshooting, delivering lead reports and setting up CRM integrations such as Convertr, Integrate or Marketo for lead delivery to clients.-Acted as the central communication hub for both internal and external stakeholders during campaign flights for all issues, campaigns changes, additions/incremental buy's and any other campaign maintenance.-Responsible for managing up to 37 client accounts simultaneously at peak work load across 4 sales reps.-Used Microsoft Excel on a daily basis, comfortable performing advanced functions for analysis such as pivot tables, macros and formulas.-Systems: Box, Salesforce Gainsight, Tableau, Microsoft Office, Zoom.

Newton, Ma, Us

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Santa Monica, California, Us

Miami Beach, Florida, Us