Head of marketing at Counsilman-Hunsaker's, responsible for directing the firm's marketing team, with a heavy emphasis on revenue operations, including developing a fully integrated marketing strategy supporting business goals, developing operational processes, and administering two Salesforce orgs for both the company and a subsidiary SaaS company, HydroApps, LLC. Responsibilities included: * Strategic planning and budgeting for the marketing department* Development of sales, marketing, and accounts receivable processes* Development and deployment of workflows and process automation to support processes for sales, project management, and post-project delivery* Leading account-based sales and marketing initiatives* Directing the marketing strategy and brand messaging for integrated marketing campaigns across multiple mediums, including print and digital advertising, social media, email marketing, and direct mail* Leading the development and administration of multiple websites for Counsilman-Hunsaker and HydroApps, including three e-commerce stores and customer resource centers.* Drafting, documenting, and ratifying service-level agreements between departments* Providing user training and adoption protocols for Salesforce and other applications in the tech stack* Engineering Salesforce to optimize sales performance, manage forecasts, and support metrics and key performance indicators. Additional responsibilities included providing marketing support at field events, i.e. conferences and tradeshows, and providing cross-functional leadership to the business development team and sales management.

Product Marketing Manager responsible for leading the development and marketing team for a start-up SaaS product called HydroApps, including the go-to-market strategy, marketing campaigns and initiatives, and developing business analytics and metrics. (HydroApps later went on to become a subsidiary company of Counsilman-Hunsaker, and is now a separate company.)Responsibilities included: * Acting as the primary point of contact for the software developer for the HydroApps product, drafting product scope-of-work documents, and leading beta testing* Developing the go-to-market strategy for HydroApps* Drafting supporting documentation, sales enablement tools, and channel partner marketing collateral for the HydroApps products* Developing reports and dashboards to support forecasting, metrics, and key performance indicators for Counsilman-Hunsaker and HydroApps* Leading marketing and business development for HydroApps upon product launch* Working with leadership to define sales cycles and drafting and ratifying service-level agreements supporting sales processes* Sales and marketing operations, including defining and developing sales processes and workflow automation* Administering the CRM used at the time, InfusionSoft (now Keap), and developing training tools for users.Additional responsibilities included some sales and project delivery for Counsilman-Hunsaker, particularly as a vendor for Norwegian Cruise Line.

As a Red Cross Licensed Training Provider and NSPF Operator Course Provider, we offer community and full service, on-site training and certification courses. When I came on board, I re-branded our small business and revamped our website, developed a new business plan and strategy while reanalyzing our pricing model, and began proactive demand and lead generation to search out new business, whereas the business model before had been primarily reactive.

Outside field sales with Red Cross' Training Services, responsible for managing a named account list of over 900 accounts across a five-state territory.Responsibilities included:* Growing and upselling inside existing accounts and signing on new logos* Managing accounts and opportunities in Salesforce and documenting activities* Holding regular face-to-face meetings with customers every week according to current key performance indicators* Attending, exhibiting, and presenting at conferences within the territory* Participating in annual sales-led motion product initiatives to meet business goals.* This position required up to 75% travel.Training Services is the national branch of American Red Cross which sells services such as CPR and First Aid training, Lifeguarding, Nurse Assistant Training, etc. and products such as AEDs, manikins, and other training supplies.

Sales Representative for Red Cross' Training Services, selling full-service training courses, such as First Aid/CPR/AED, selling Automated External Defibrillators and first aid supplies, and executing new Authorized Provider Agreements. This was mostly an inside sales position with travel limited to the DFW metroplex.

Manager at multiple Parks and Recreation facilities, including a facility with a staff of up to 165 lifeguards during peak season and a new facility which opened in 2007, for which I was a member of the team that developed the standard operating procedures and operational guidance.Responsibilities included day-to-day management of facility safety operations, conducting weekly lifeguard in-service training sessions as required by law; teaching monthly lifeguarding courses; and drafting the new employee handbook for the new facility.

First assistant band director at Nimitz High School, directing the Concert Band and Jazz Band, and also assisting with band classes at Lamar Middle School and Bowie Middle School in Irving, TX, including beginner saxophone, beginner low brass, beginner percussion, and 7th and 8th grade concert bands.