Matt Barba Email & Phone Number

Long Island City, Ny, Us

Founded in 1866, The Floating Hospital was one of the first healthcare charities in NYC. It is a Federally Qualified Health Center (FQHC) that provides primary medical, dental and behavioral healthcare services, in addition to select specialties: optometry, podiatry, and cardiology. Care is provided regardless of insurance status, immigration status, or ability to pay. It is the only provider to offer free door-to-door transportation across all 5 boroughs of New York City, servicing more than 250 shelters, domestic violence safe houses in NYC, and various public housing communities. By addressing social determinants of health issues, The Floating Hospital is the largest healthcare organization that services 1 in 4 homeless patients in New York City.

Self-employed consultant helping companies position their marketing and sales processes for collaborative partnerships.• Support launch of private capital markets investment platform providing physician and other healthcare professionals the opportunity to make low-threshold investments in healthcare innovations• Growth and investment assessment for new health & wellness division of major US media firm• Competitive intelligence for health-tech startup• Covid-19 university tracking proposal for top-tier B2B SaaS provider• Secured gallery representation for award-winning artist in New York City, Scottsdale, Santa Fe, Santa Barbara, and Princeton. Currently manage the artist’s collection of works on paper, website and estate sales

New York, Us

• Recruited back to Meredith to build out the H&W practice via industry-specific solutions designed to improve health outcomes for pharma brands (NOVARTIS, PFIZER, AMGEN, UCB, etc.), hospital systems and health-tech startups• Led development of deal for AI-based pharma content program ($9m across 3 years), through conversations with CIO, COO, SVP GM and Legal Counsel• Established deal pipeline for Health & Wellness practice via AI-generated email campaigns, content platforms, dedicated website (foundry360healthandwellness.com), LinkedIn advertising and industry conferences

New York, Us

Strategic partner to Fortune 500 companies responsible for selling, developing and managing content and database-intensive marketing platforms across Acquisition, Loyalty, E-commerce, and Influencer Marketing. Led $50m of multi-year client projects. • COMCAST - Agency lead for COMCAST account, grew relationship to 60 different projects over 7-year relationship o Developed XFINITY Insider loyalty program, which delivered 500% ROI based on increased revenue from churn reduction and average revenue per user (ARPU), plus a lift in customer satisfaction o Created Meredith’s first digital household targeting program, encompassing target modeling, database matching, digital creative development, tagging/tracking, and performance metrics o Managed workflow of copywriters, designers, strategists, database and production staff to deliver complex CRM, content, influencer, direct mail and digital marketing programs• FIVE BELOW - Crafted e-commerce influencer activations for FIVE BELOW to expand shopping cart of beauty and home decorating products o Oversaw all elements of project including strategy, influencer id and recruitment, video shoot & editing• DELL - Created innovative digital e-commerce content such as decision trees and quizzes for DELL to optimize SMB customer buying journey by accelerating and expanding shopping carts for considered and purchased products

Created ground-breaking integrated content programs for Fortune 500 companies. Managed $25M+ of multi-year partnerships.• AT&T - Optimized “First 90-Day” and “End of Contract” programs for AT&T WIRELESS, overdelivering KPIs including reduction in early tenure churn, renewals, ARPU and Net Promoter Score (NPS) improvements• LEXUS - Developed custom multi-channel effort for LEXUS delivering 50K new leads & 332MM impressions o Won Gold and Silver Cannes Lions / MIN’s Integrated Marketing Wow Award for innovation• GOLD's GYM - Established deep trust with GOLD'S GYM resulting in a 9-year engagement o Created Customer Journey Management program using customer behavior insights to optimize onboarding, milestone check-ins and renewal inspiration o Managed ongoing monthly e-newsletter program that leveraged SEO, social listening, PR promotions, calendar tentpoles, video, infographics, quizzes, polls, etc.

New York, Ny, Us

Engineered sales/marketing turnaround for publication and then enabled a sale of the publication.Publisher, Revenue Officer• Managed $13M revenue (transforming from declining revenue to growth) and sales/marketing staff of 16• Re-engineered national sales team structure, including recruiting entire new East Coast sales staff• Facilitated sale transition to new owner Joe Mansueto (CEO of Morningstar Inc.)

Washington , Dc, Us

• Led sales strategy & operations for three titles with combined revenue of $35M (+16%) and 22 sales people• Operational transformation by establishing KPI/metrics tracking and disciplined execution o Launched dashboard tools including revenue tracking & same-time forecasting, & RFP analysis o Budget analysis and policy adherence (T&E, added value, compensation, incentive plans, etc.)

Washington , Dc, Us

Repositioned into nationally known publisher via editorial innovation, revenue growth, and operational excellence.• Ran advertising sales, marketing and events with $8M+ revenue and staff of 16• Achieved 60%+ revenue growth from 2001-2004; (+14%, +20%, +16% respectively)• Revitalized brand and introduced new value propositions - Atlantic Research and Atlantic Live• Ad Week’s Top Ten twice, and Ad Age’s A-List

New York, Ny, Us

• Managed $9M+ revenue and sales staff of 8 in LA & SF, plus global rep firms• Exceeded regional revenue targets, with personal contribution growing 50%• Arranged T&L’s 25th anniversary gala (400 people) at Getty Museum six months prior to public opening

New York, Ny, Us

• Drove ad sales revenue growth with integrated programs leveraging corporate-wide tools including database marketing• Doubled revenue across territory (import auto, financial and telecom)• Sold T&L’s most integrated program—incorporating advertorial, cable tie-in, events & merchandising