Matthew Bennett Email & Phone Number

Bellingham, WA, US

Arlington, Virginia, US

Lead B2C & B2B content strategy for edX.org, a learning platform with over 78M learners, 4300 products, and 250 content providers. Work across strategy, marketing, and partnerships to set the vision and execution plans that ensure edX offers the world's most career-impactful content portfolio with clear pathways for lifelong learning.

Lanham, Maryland, US

Led B2C & B2B content strategy for edX.org, a learning platform with 48M users, 4000 products, and 230 content providers. Designed and hired a new team focused on content analytics and growth strategies. Implemented new processes and systems to support sales enablement and accelerate content acquisition deal flow. Set vision for ambitious content supply &.

Cambridge, England, GB

Managed a portfolio of products and services that support effective teaching and learning journeys in higher education and professional/executive education across STEM, social sciences, and the humanities. Led a global, cross functional team and drove strategic innovation to create new revenue streams via both existing and new markets and channels.

Cambridge, England, GB

Managed the profitable development of new education resources in psychology, education, and neuroscience for a world-leading research publisher. Led an editorial team to deliver the highest quality content and best customer experience to all stakeholders, including universities, faculty, students, and scientific societies.

Hoboken, NJ, US

Commissioned advanced undergraduate textbooks and reference works in psychology. Developed new digital products for academic and professional mental health markets. Supervised two managing editors and an editorial assistant.

Hoboken, NJ, US

Following successful merger with John Wiley & Sons, managed the North American books marketing group for Wiley's Social Sciences & Humanities publishing division. Supervised a staff of seven and contributed to the strategic management of the publishing program as a member of the division's Senior Management Committee. Leveraged global sales presence in.

Directed a staff of six and led the marketing strategy for higher education textbooks and reference works across the humanities, social sciences, and sciences. Worked closely with the inside sales manager to drive textbook growth in North American college channel. Participated in division’s executive committee and managed a US sales budget of $14m-$16m.

Managed the marketing of science, computer science, and mathematics books for a US college textbook publisher. Reviewed and directed daily activities of sales reps; contributed to editorial proposals; conducted market research; wrote copy for websites, direct mail, press releases, and book covers; managed an annual marketing budget; and supervised a.

Managed the marketing of academic books in the humanities and social sciences. Made pricing and packaging decisions; wrote promotional and back cover copy; developed web content; conducted detailed market research; supported inside sales reps; and managed an annual direct mail budget.