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Experienced Analytics & Strategy leader with 10+ years experience across Entertainment, Media, and Sports. Proven expertise in Management, Data Analysis, Marketing Strategy, Digital Marketing, Research, Client Services, Change Management, Team Building, and Product Development.
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Director, Media Measurement & Attribution At Hbo MaxHbomax Apr 2020 - PresentNew York, Ny, Us -
Director, Applied AnalyticsWarnermedia Jul 2018 - Mar 2020New York, Ny, Us• Head strategic partnerships between Applied Analytics and WarnerMedia Entertainment, including Marketing Teams at TNT/tbs and HBO• Lead a team of 9, ranging from Analysts to Senior Managers, located across Boston, New York, and Los Angeles• Assist partners in driving efficiency and effectiveness of marketing campaigns by shaping channel mix, determining target audiences, informing creative strategies, and crafting first party audiences from AAS database of 300 million people for precision marketing to high-propensity prospects. • Develop relationships with partner stakeholders and shape company offering to meet the unique needs of each partner• Shape ongoing product development as lead on 5 ongoing R&D efforts; consulting on 6+ additional efforts • Spearhead first engagements to “sell” new partners on Applied Analytics capabilities, including Cartoon Network & Turner Sports• Make weekly recommendations to Applied Analytics CEO on WarnerMedia integration strategy based on partner needs• Work with cross-functional team, including Data Science and Software Development, to automate analytic capabilities to increase scalability within WarnerMedia• Optimize departmental structure, including staffing, resource deployment, and trainings to drive efficiency• Travels regularly (2 weeks a month) to manage staff, develop partner relationships, and present analysis in-person -
Account Director, Services & Applied AnalyticsLegendary Entertainment Oct 2017 - Jul 2018Burbank, Ca, Us• Spearheaded multi-faceted analysis such as IP assessments and greenlighting analysis; presented findings with recommendations to senior executives• Took an active role in the ongoing development of Legendary’s data science and technology products, ensuring data questions and modeling approaches solved client business needs and pain points• Acted as the translation point between Legendary Data Science and Client Partners, taking results of complex analysis and developing easy to understand, actionable business solutions for non-technical client end-points• Drove the development and growth of junior staff through coaching and providing ownership opportunities• Maintained forward facing relationship with Legendary internal and external customers; ensured delivery and client satisfaction while managing multiple engagements• Utilize a continuous improvement, data driven approach to marketing to optimize key performance indicators• Managed agency and vendor relationships; assessed viability of new vendor offerings -
Senior Manager, Analytics And Client ServicesLegendary Entertainment May 2015 - Oct 2017Burbank, Ca, Us -
Crm ManagerSpurs Sports & Entertainment Aug 2014 - May 2015San Antonio, Texas, Us• Lead CRM rollout for 85+ staff from sales, service, and ticket operations for three sports franchises • Managed ongoing development of consistent business practices within SS&E sales and service departments • Developed a variety of reports/analysis to assess sales performance, show trends, and study customer preferences• Responsible for pricing Spurs ticket packages, groups, and individual games based on supply and demand factors• Managed all SS&E fan survey creation, implementation, and analysis; presented results with actionable recommendations to a cross-functional team including Sales, Service, Marketing, Game Ops, and Partnerships• Constructed President’s semiannual business performance presentation to SS&E ownership group• Spearheaded a revamp of broker processes that aligned broker yield with season ticket member prices • Spearheaded regular analysis requested by C-Level executives related to Sales, Partnerships, Marketing, and Finance• Automated Spurs, Stars and Rampage daily ticket sales reporting -
Manager Of Business AnalyticsSpurs Sports & Entertainment Aug 2013 - Aug 2014San Antonio, Texas, Us -
Planning & Analysis CoordinatorSpurs Sports & Entertainment Oct 2009 - Aug 2013San Antonio, Texas, Us
Matthew Benson Skills
Matthew Benson Education Details
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Baylor UniversityMarketing
Frequently Asked Questions about Matthew Benson
What company does Matthew Benson work for?
Matthew Benson works for Hbomax
What is Matthew Benson's role at the current company?
Matthew Benson's current role is Media Strategy & Analytics Leader.
What is Matthew Benson's email address?
Matthew Benson's email address is mb****@****ary.com
What schools did Matthew Benson attend?
Matthew Benson attended Baylor University.
What skills is Matthew Benson known for?
Matthew Benson has skills like Sports Marketing, Finance, Sports Management, Archtics, Archtics Ticketing System, Statistical Data Analysis, Ticket Sales, Sports, Professional Sports, Sponsorship Activation, Baseball, Event Management.
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