Matthew Berritt Email & Phone Number

• Lead flagship accounts including Adidas Originals, Banana Republic, SSENSE, and Tracy Anderson.• Oversee PRC’s VIP division, amplifying our clients' influence across the global cultural landscape.

Los Angeles, California, United States

• Spearheaded major rebranding initiatives for actress and activist Pamela Anderson, resulting in a 43% increase in positive media sentiment.• Secured Pamela as Glamour's 2024 Global Woman of the Year, elevating her public profile.• Developed a global campaign to drive attention for Pamela's 2023 Netflix documentary and Harper Collins memoir, resulting in a transformative shift in perception of Pamela.

New York, New York, United States

As Vice President, Media Relations for 160over90, I spearheaded innovative, culturally-connected integrated communications strategies across the Endeavor ecosystem, bringing industry-leading brands into alignment with culture trends and shifts through elite strategy and storytelling. Continuously amplifying client work and brands, I leveraged unrivaled industry and media partnerships to drive consequential coverage. In this capacity, I shaped, implemented, and executed best-in-class media operations across our full-service cultural marketing agency, ensuring stellar outcomes.• Shape and execute PR strategy for the MLB “Impact Players,” MLB’s proprietary list of athletes to elevate • Foster staff development, leading quarterly “Meet the Media” sessions to showcase and amplify top media personnel from major outlets including CNBC, The New York Times and People • Captured more than 1B impressions with no paid media/release for the launch of Flecha Azul tequila by Mark Wahlberg• Secured ongoing business from Amazon Prime Video for Season Two of Prime Video’s "The Terminal List" following our impressive 2022 launch• Steered the transformative brand repositioning and perception for Hollister, leveraging innovative media relations and cultural programming to align with a new era and activate returns• Lead all external corporate communications for 160over90, championing our work and platforming our top players• Developing and activating the launch of Snoop Dogg’s Doctor Bombay ice cream (anticipated July 15, 2023)• Clients include: Amazon, Bose, Calvin Klein, CBS, Dick’s Sporting Goods, Flecha Azul Tequila (Mark Wahlberg), Hollister, Marriott, Miramax, MLB, USAA, Visa, Ubisoft

New York, New York, United States

With EVINS Communication, I led the Lifestyle + Travel division in cultivating quality relationships with press, celebrities, cognoscenti, and social media influencers leveraging dynamic communications assets to drive results. In this role, I transformed client reputations by directing the creation and execution of thought leadership and strategic communications programs targeting key media socio-cultural influencers. • Engaged with client senior marketing and leadership stakeholders to craft customized plans that align PR strategies and tactics, generating quantifiable results that support client business goals• Originated and closes successful new business resulting in $2M+ in revenue• Won a Hermes, a Telly, and AVA awards for a celebrity-driven PSA to combat decreasing market share for the National Limousine Association, and to communicate the risks associated with ride-hailing apps (e.g., Uber, Lyft). Generated 110 placements and 640M earned media impressions including a New York Times exclusive, front page "Media" section (Jane Levere)• Secured 74 placements and 800M earned media impressions after partnering client Lokai with Make-A-Wish and Cam Newton, dressing Newton in 10 Lokai bracelets while playing in the Super Bowl. Placed an exclusive with the Associated Press, "Big Story" (Leanne Italie)• Strategized and executed a media and consumer outreach campaign for The Lowell, which was rated the #1 hotel in New York City by Condé Nast Traveler and Travel + Leisure, both being unpaid placements• Streamlined account management and outreach processes resulting in a 22% profitability boost for the agency• Accounts include: Colgin Cellars, DEPARTURES Magazine, dinh van, Global Virus Network, Jet Linx, NYLON Magazine, Leica, Lokai, Maker's Mark, The Lowell, Timothy Oulton, Vuarnet, WatchBox, and Wheels Up

New York, New York, United States

As Executive Director of Social Life Magazine, I led advertising, business development, celebrity engagement, and public relations programs to drive awareness and sales for magazine content and events.• Produced 1.5B media impressions for the 10th Anniversary program campaign for the magazine featuring iconic covers and programming in the Hamptons and NYC• Consistently generated 50,000,000+ media impressions on each campaign through effective influencer management

New York, New York, United States

• Co-directed team in executing the innovative AXE Lounge marketing initiative with AXE and Unilever.• Developed strategic partnerships and managed brand opportunities to drive awareness and engagement. • Directed cross-functional teams to create impactful brand experiences and increase brand visibility.

Houston, Texas, United States

• Managed a PR and marketing staff of 10+• Under my leadership, our team worked in tandem with LA’s Sitrick & Company for Halliburton and alongside DC’s Purple Strategies for BP.• Cultivated positive relationships between our corporate clients (NASA, Halliburton, BP, Victoria Jackson Cosmetics, AVEDA Concept Salons, etc.) and the community via targeted projects and events.

Bachelor Of Arts - Ba, Integrated Marketing Communications (Presidential Scholar)

Education record