Matthew Betti Email & Phone Number

- Develop compelling and engaging eCommerce copy for various clients- Conduct thorough research to understand target audiences, industry trends, and competitor strategies, ensuring that the copy aligns with the client's goals and resonates with the target audience- Present to clients and collaborate to understand their business goals, gather input, and incorporate feedback to refine and enhance copywriting deliverables- Craft and maintain a consistent brand voice across all communication channels, reflecting the client's brand identity and values- Incorporate relevant keywords and SEO best practices into copy to enhance online visibility and improve search engine rankings- Stay informed about industry trends, emerging technologies, and changes in digital marketing strategies, adapting the copywriting approach accordingly

- Writer and content strategist for 4 Canadian and American business lines, specializing in B2B and B2C SaaS marketing in the real estate industry.- Creator of all written content: social media, web pages, landing pages, long-form articles, email campaigns, and Facebook and Google ad campaigns.- Brainstorm, research, and analyze business landscape and audience personas with digital data team to inform content and SEO strategy. - Increased average monthly newsletter open rate from <1% to >35% among non-users.

Toronto, Ontario, Canada

- Executed key projects and programs in the philanthropy and sponsorship portfolio. This included strategy development and content creation that told stories demonstrating company values.- Content creation included supporting internal and external events with written articles, speeches, and PowerPoint presentations, as well as media monitoring, media reports and coordinating media opportunities.- Coordinated with internal clients and provided day-to-day communications support and counsel on key projects and programs.

Toronto, Canada Area

- Social media copywriter for several clients on Facebook, Twitter, and Instagram. - Curating content and managing Isobar client’s social media channels including Facebook, Twitter, and Instagram- Working as part of several teams of community engagement representatives across Canada and USA to build awareness- Managing incoming media requests and building relationships with industry influencers; creating, executing and measuring social media campaigns

Vaughan, Ontario

- Lead representative for the centre, utilizing brand knowledge to effectively promote and educate potential clients on the high quality programming in the centre- Manager of all accounts and educational planning for enrolled customers in the Vaughan centre- Responsible for all sales and marketing campaigns- Recruit, train, and manage all teaching staff- Main source of customer service and communications for the Vaughan territory

Vaughan, Ontario

- Coordinator of all marketing initiatives for multiple centres in the GTA. Tasks include negotiating and purchasing ad space with local media, and designing various marketing and promotional materials, such as: brochures, posters, flyers, calendars, and various online content- Assist in all sales activities for the Vaughan Centre, including outbound calls, receiving prospective customers via phone, web form, or face-to-face, and coordinated events to promote Sylvan Learning programs - Acting liaison for digital marketing agency in development of online content for Sylvan

- Developed and implemented a social media strategy to increase the art gallery’s online presence- Created a social media policy outlining how employees and staff should engage with social media and simultaneously maintain the integrity of the art gallery in an online space

- Creative director of promotional video for a project launch, involving script writing and screenplay development - Project lead in designing and launching a new website- Tasked with creating press releases regarding Stornoway announcements- Leveraged social media analytics and marketing to help build a target audience for the project

Bachelor'S Degree, Media Communications

Bachelor Of Arts (Ba), Communication And Media Studies