Led a two-month strategic initiative to rethink and simplify a generative AI platform product suite, requiring strong organizational, problem-solving, and decision-making skills.- Conducted a deep analysis of legacy tools to surface complexities, friction, and inefficiencies.- Interviewed paying customers to validate findings and uncover pain points and successes.- Collaborated cross-functionally with AI engineers, data scientists, platform operations, customer success, and product leaders to leverage existing thinking and expertise.- Led user testing sessions on a robust prototype to inform rapid iterations and validate direction.- Presented initiative to the entire organization during a company All Hands and secured buy-in for a product pivot and rapid delivery of the solution to users.Key results of the initiative included:- Delivering work that informed the roadmap of multiple teams across the organization.- A reduction in complexity from many ways to complete tasks to just a single way.- The launch of a unified creation tool that housed multiple previously stand-alone features.- The sunsetting of those features and subsequent simplification of the platform.

- Lead designer accountable for transforming a cannabis content and ad platform into an industry leading three sided marketplace, including an overhaul of the dispensary profile and menu, deals feature, and launching pickup and delivery services as fulfillment options.- Launch of a new brand subscription feature as a key revenue driver via brand amplification and shopping results monetization. Brands control their presence within the marketplace, connecting with consumers via enhanced signals for additional conversion opportunities.- Global search overhaul, including launching predictive search, search history, best match, and corresponding dynamic results page.- Played a lead role in creating and implementing the Leafly Botanic design system during a one year partnership with IDEO, which included embedding with IDEO while conducting field research trips around the country to define the cannabis user and inform the tone and voice of our brand.- Additional Principal duties include running weekly design ceremonies, refining and implementing design process, and focusing on strategic upriver projects for design leadership that inform product roadmap.

• Lead e-commerce product designer responsible for customer acquisition and retention within the Alaska loyalty program.• Redesign of primary online acquisition channel to deliver a focused, simple design that satisfies stakeholders through a phased approach.• Continuous research and testing, iterative release plan, design pattern expansion, UI specs, QA.

• Senior UX / product design lead on a 3-year product cycle to deliver a platform for device agnostic, responsive web sites to display world-class online showrooms across the US and internationally.• Led direction of CMS, including information architecture, navigation, task flows and interaction models for the content configuration tool and theming system.• Conducted iterative usability tests, managed design review of product builds.• Created wire frames, prototypes, specifications, and redlines.

Responsibilities:• Own the user experience and visual design for Amazon Services, including the marketing website, navigation system, reference pages, landing pages, marketing emails and design assets, an ongoing effort which has contributed to over a 200% year over year increase in visits to the website.• Deliver data driven design solutions to optimize the user experience by identifying customer behavior via a/b weblab testing.• Provide design solutions impacting business stakeholders across multiple product teams, create detailed project build deliverables for development teams (high-fidelity comps, image assets, redlines, design specifications).Position Highlights: • Designed and managed the development of a new site-wide navigation system that resulted in improving page discoverability, reducing page exits, providing scalability for future growth, and optimizing for search engines via a restructured page hierarchy. Key success metric was overall page views increasing 36% during the first seven weeks. This high-profile project required aligning the goals of multiple stakeholders from all of the Amazon Services product teams.• Identified areas of improvement to simplify the design process by putting into place standards to increase project efficiency and deliver a consistent user experience, such as an Amazon Services pattern library, a design request SOP, and email marketing templates. • Designed an infographic used in global communications to announce the Amazon Marketplace launch in India. The infographic was well received by high-level international stakeholders with a portion used in the 2013 annual shareholder presentation by Jeff Bezos.

• Modified the user experience of the Drupal based ecommerce site and associated user interface framework, added functionality via new Drupal modules, streamlined the site structure and product categories via wireframing, taxonomy, prototypes and final graphics.• Enhanced the design and usability of site pages, created graphic design elements and managed content.• Performed site usage analysis for SEO, researched and analyzed statistical data, created reports for key members.• Designed and implemented web-based ad banners and landing pages, tracked results via site analytics, created reports detailing success and conversions of marketing campaigns.• Created product marketing print sheets and managed graphic and marketing needs as they arose.

6 week contract with the Interactive Entertainment Business division of Microsoft to create visual design assets for the Entertainment Software Association's 2012 E3 Expo in Los Angeles, CA. The project focused on the next release of the Xbox console dashboard, with the visual design assets being used in Microsoft's keynote speaker presentation.

• Key member responsible for the full cycle of business and consumer goods product development.• Collaborated on the UX/UI design, visual design, brand strategy, content creation and site management using the Drupal CMS platform.• Created marketing strategies and ad campaigns based on statistical web usage data and tracking the results via analytics to determine conversion success rates.• Managed the social media outreach programs, packaging and collateral design.

• Responsible for Interior architecture space planning and design.• Created AutoCAD blueprints for building permits and construction.

• Provided user experience and visual design services for a diverse range of client websites.• Created high-fidelity comps for web and mobile applications.• Designed graphic design print deliverables focusing on marketing campaigns and product launches.• Coded responsive design solutions using HTML5 and CSS3.

• International Interior Design and Architecture firm headquartered in Seattle, WA. • Worked in the Retail Studio designing stores for clients such as Polo Ralph Lauren and Gameworks.• Assisted in the development of growing single site roll-outs of conceptual plans into national programs.• Responsible for creating AutoCAD construction documents, and materials and finishes specifications.