Matthew Borges Email & Phone Number

• Consumer Insights and Business Intelligence specialist in Marketing • Manage all brand market research projects, both Qualitative & Quantitative with experience in the following areas: brand tracking, U & A, creative testing, segmentation, TURF, focus groups, and ethnography• Initiated, and currently manage the brand Insights Community, the ‘BP Test Kitchen’, including all survey development and communication, and presented at Vision Critical Customer Insights Summit in… Show more • Consumer Insights and Business Intelligence specialist in Marketing • Manage all brand market research projects, both Qualitative & Quantitative with experience in the following areas: brand tracking, U & A, creative testing, segmentation, TURF, focus groups, and ethnography• Initiated, and currently manage the brand Insights Community, the ‘BP Test Kitchen’, including all survey development and communication, and presented at Vision Critical Customer Insights Summit in 2014• Regularly present research/sales findings to internal stakeholders • Manage Weekly, Monthly and Quarterly Executive Summary reporting• Use multiple sources of data to develop conclusions & business recommendations• Developed the promotion analysis and reporting process • Forecasting of KPI’s and LTO menu items Show less

Customer Insights Through Research And Analytics, Graduation With Distinction

Bachelor Of Arts (B.A.), Geographic Analysis