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I thrive at the intersection of strategy, creativity, and innovation, where bold ideas meet measurable outcomes. As an openly gay leader, a Capricorn, and an INTJ, I bring a distinctive blend of visionary thinking, pragmatism, and creative courage—equally comfortable crafting high-level strategies or rolling up my sleeves to solve complex challenges.With expertise in brand strategy, digital transformation, and enrollment management, I’ve built a career turning creative puzzles into strategic breakthroughs. My passion lies in environments that celebrate diverse perspectives, encourage bold thinking, and foster collaboration to transform ideas into meaningful results. Whether leading teams, influencing leadership decisions, or driving projects forward, I’m energized by the possibilities that emerge when imagination sparks innovation.Highlights of My Work: • Increased enrollments by 60% through innovative multimedia campaigns that combined compelling storytelling with data-driven insights. • Transformed digital and communication strategies to elevate engagement and performance across teams and audiences. • Balanced vision and execution to deliver high-impact solutions, from building cohesive teams to managing complex, organization-wide projects.I’m at my best in dynamic, future-focused environments where creativity thrives and authenticity drives success. I believe the best results come when we approach challenges with a mix of bold thinking, ingenuity, and empathy, empowering diverse voices to shape the conversation.Outside of work, I’m an advocate for inclusivity and diversity, a lifelong learner, and a creative thinker who loves bringing ideas to life—whether it’s building entrepreneurial ventures like my Coton de Tulear Shop or researching the intersection of AI and communications for my doctoral program.If you’re building a team or organization where strategic creativity, innovation, and inclusivity fuel success, let’s connect. Together, we can shape the future.
Self-Employed
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Educational And Personal Development SabbaticalSelf-EmployedMiami, Fl, Us
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Owner And Creative StrategistMatthew Brandon, Llc Jan 2024 - Present• Established and directed Coton de Tulear Shop, a niche e-commerce brand showcasing high-quality products for breed enthusiasts, with a focus on strategic planning and execution.• Designed and implemented a fully operational Shopify website, applying advanced UX principles and optimizing for seamless customer experiences.• Developed the brand’s identity, including logo creation, visual storytelling, and product design, reflecting expert-level skills in branding and creative strategy.• Conducted in-depth market research and analysis to identify niche audience opportunities, ensuring alignment with brand goals and positioning.• Leveraged hands-on expertise in e-commerce architecture, SEO implementation, and content optimization to build a scalable platform for future growth.
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Director Of Enrollment Management, Medical Education, Graduate StudiesUniversity Of Miami Nov 2020 - Jan 2024Coral Gables, Fl, UsSpearheaded the design and launch of a comprehensive new website, enhancing user experience and accessibility, which contributed to a 60% increase in master’s program enrollments.Produced 28 recruitment videos, significantly elevating the marketing strategy and showcasing the institution's value proposition effectively.Developed and designed a graduate programs viewbook for print and digital platforms, enriching the marketing toolkit.Directed a team to surpass enrollment targets consistently, achieving a record growth from 381 to 622 enrollments from Fall 2015 to Fall 2023. -
Associate Director, Admissions, Marketing & Recruitment, Office Of Graduate StudiesUniversity Of Miami Mar 2015 - Nov 2020Coral Gables, Fl, UsDeveloped comprehensive marketing initiatives across multiple platforms, enhancing brand visibility and student engagement.Redesigned the graduate studies website, resulting in a marked improvement in digital presence and user engagement.Launched the BiomedCAS application service, integrating it with university systems, which streamlined admissions processes and expanded the student pool. -
Director Of Admissions, Public Health SciencesUniversity Of Miami Nov 2011 - Feb 2015Coral Gables, Fl, UsDoubled Master of Public Health enrollments within three years by leading strategic oversight in admissions and recruitment.Implemented Salesforce for strategic communications, significantly enhancing engagement and conversion rates.Played a key role in the development and launch of the SOPHAS common application system, improving operational efficiency and diversity of the student pool. -
Associate Director Of Enrollment Management, VcuartsVirginia Commonwealth University Aug 2007 - Nov 2011Richmond, Va, UsLead efforts that boosted out-of-state freshman enrollments by 165% over four year through enhanced communication/marketing strategies.Crafted and executed enrollment strategies that aligned with the institution's mission, enhancing student satisfaction and retention.Designed and launched a CRM for applications, portfolios, documents and application review reducing time to decision to one week.
Matthew Brandon Skills
Matthew Brandon Education Details
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Florida International UniversityDoctor Of Business Administration (Dba) -
Florida International UniversityGlobal Strategic Communications -
Virginia Commonwealth UniversityMaster Of Business Administration (M.B.A.) -
Virginia Commonwealth University School Of The ArtsDesign -
University Of MiamiAdvanced Photography (30 Credits)
Frequently Asked Questions about Matthew Brandon
What company does Matthew Brandon work for?
Matthew Brandon works for Self-Employed
What is Matthew Brandon's role at the current company?
Matthew Brandon's current role is Educational and Personal Development Sabbatical.
What is Matthew Brandon's email address?
Matthew Brandon's email address is mb****@****ami.edu
What is Matthew Brandon's direct phone number?
Matthew Brandon's direct phone number is +130558*****
What schools did Matthew Brandon attend?
Matthew Brandon attended Florida International University, Florida International University, Virginia Commonwealth University, Virginia Commonwealth University School Of The Arts, University Of Miami.
What skills is Matthew Brandon known for?
Matthew Brandon has skills like Higher Education, Student Affairs, Leadership, Admissions, Research, Enrollment Management, Program Development, Staff Development, Management, Academic Advising, Student Development, Nonprofits.
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