Leads and oversees the entire product lifecycle for Driveway.com, the digital platform for the largest automotive reseller in the world. Develop and executes the product vision, strategy and roadmap balancing company objectives and customer needs. Collaborates closely with senior leadership and cross-functional teams including engineering, design, marketing, and operations to ensure repeated successful deliveries. Conducts market research, competitor analysis and user studies to identify market trends, improvements to the customer journey and growth opportunities. Utilizes data-driven insights and analytics to drive product decisions, optimizing user experience all while increasing conversion and engagement rates. Manages and prioritizes product backlogs, ensuing timely delivery of high-quality features and enhancements. Fosters a culture of innovation, collaboration, accountability, and continuous improvement within the product organization. Builds and nurtures relationships with key stakeholders including customers, senior executives, and stakeholders. Collaborates with marketing and sales teams to develop effective go-to-market strategies, product positioning, and pricing strategies. Monitors product performance and conducts regular analysis and audits to measure success and identify areas for improvement. Stays abreast of industry trends, emerging technologies, and the competitive landscape to drive product innovation while increasing a competitive edge.

Built complete digital ecosystem – BallySports.com - web & mobile and TV apps. Drove product development, management, and go to market strategy. Ensured user experience, technology production and properties, advertising, design, video, and content operations were delivered and operable on strict deadlines. Remotely managed vendor contract organizations and sub-contractor groups from project pre-production to delivery. Provided leadership in UX/UI, agency management, video stream and digital production. Partnered internally to ensure alignment during the build, launch and initial run phases of the project. Supported platforms, administration, emergency management, enhancements, live events, release management, and publishing initiatives.• Drove and partnered with leadership to plan product, identify & evaluate vendors, build personas and key user profiles. Create product & project roadmap, product & go-to-market strategies and plans. Built, socialized, and achieved product KPI’s for Bally Sports, including introducing new features to allow users to access all ‘available to watch’ sports to them; complex user experience solutions supporting multiple variations of users, in-app and on-site advertising (a new revenue stream) and detailed performance thresholds to ensure the best possible user experience. • Rebuilt core user pathways introducing user experiences to drive user acquisition & engagement, including supporting in and out of region experiences, providing access to our entire available portfolio of airing video streams & support new gaming & advertising opportunities (web, app & TV), • Executed and delivered the project inside of the delivery timeframe – working with the leadership team, vendors, engineering, UX, content, and sales team to ensure that the product was meeting its commitments, while always ensuring that our users could watch games.• Led transition of Bally Spots digital ecosystem to post-launch run organization.

Strategic product manager leading cross-functional teams to plan, build, launch and manage products fundamental to business success, which include; the reinvention of, Bally Sports, the premiere Regional Sports Networks (RSNs) and the internal CMS - the core technology of the digital business powering News, Sports & Entertainment. Leading the efforts across all disciplines – usability, design, technology, content, social, advertising & compliance. Acts as the catalyst ensuring sports & gaming products are steadily delivered, continuously engaging and a joyful to use.• Delivered vision, product roadmaps, go-to-market, release management and end-user training for more than 40 key internal CMS (Storyline) improvements• Established communications processes and workflows for the core product while developing team cohesion and providing coaching, which drove - the core entertainment property (STIRR) to grow its entertainment offerings to more than 100 channels, a stalled release cycle to move to a cadence of 10+ per week and increased client satisfaction through regular communication and reporting• Building a new sporting digital destination including sites, apps & related services across 10+ platforms, representing the digital side of a 10B corporate investment. Leading diverse internal and external partner groups made up of business analysts, project management, development, testing, design, AdOps, marketing and analytics across all phases of custom product solutions delivery – requirements creation, stakeholder management, build, test, QA, launch and support• Defining the annual objectives and key performance metrics for the RSN effort, in partnership with the executive team. Establishing the RSN product management processes for all touchpoints across the RSN ecosystem.

Recruited by executive leadership to build new technical/platform congruencies, content strategy, design framework philosophy, and administrative/workflow scalability. Charged with leading creation of brand-adjacent experiences inspiring user action, stickiness, and long-term customer loyalty. Manages multiple teams (dev, content, design, administrative) across Europe, CIS, Asia, North and South America; leads 10 direct and 300+ dotted line reports. • Works with Product, HR and 3rd Party Publishing departments implementing strategies supporting brand-adjacent experience development—from core digital experience and websites to front-end CX and back-end systems, and related services.• Moved beyond mere requirements gathering to establish collective decisional governance—so all stakeholders have input in what is produced, engendering an owner’s interest in results and obliterating siloes.• Currently creating seven new core sites and services with synergistic content strategy, common technologies and design/UX, unified back end administration, and integrated analytics at the strategic and tactical levels.

Responsible for our web/digital presence, web services and interactive marketing. I lead teams and partner groups totaling 100+, working together to drive UX/UI projects, campaigns, agency management, production, video/animation, digital advertising, and social media initiatives.***transformed company’s entire digital footprint, evolving from near-sighted strategy to far broader scope, with increased focus on UX and brand integrity*** migrated all services to AWS Cloud; moved from .net to Drupal/PHP; sent three TBs of data to the CDN facilitating China market entry and improving overall global capabilities***redesign of all websites significantly improved UX and realized 15% YOY Online user growth, eclipsing the 400M worldwide user milestone

I led strategic execution of web and interactive marketing, directing teams and partner groups of 60+ . Drove creation of digital omni-channel product ecosphere (multiple print and digital product/service offerings) for high profile “Kaijudo”. *** led new content development and optimization strategy with focus on creating intentional, compelling content impacting 350M + global users. Increased web traffic, lead generation and SERP substantially YOY ***led teams to broad-ranging successes; 25+ RIAs via Flash, HTML5 and JS; 25+ IOS, Android and Facebook applications; subscription sites ($10M annually); Online game integrations; multiple scalable services; and content and support of 50+ e-sports events per year

With the help of many I infused new energy into Starbucks community and brand interaction strategies across multiple touchpoints—committed to delivering one-of-a kind customer experiences “one person, one cup, and one neighborhood” at a time. ***thought leader of company’s initial thrust into the social media and interactive marketing realm; (seedlings of today’s ubiquitous presence)***generated exponential engagement growth across all major social media portals—from zero to millions and millions of yearly visitors and users

I was entrusted with autonomy in designing this role to continually improve corporate relations and resolve issues and concerns for the executive staff. These matters were often confidential and involved direct and intense interactions. I established the initial foundation that would grow the position from a single role to a highly functioning team of 20+. ***disseminated information to key communities, acting as a spokesperson and as an empowered ambassador for the executive team***managed and organized duties during emergency situations – particularly to protect organizations from damage, acting as the primary point of contact ***provided digital technical and subject matter expertise to various partner, and potential partner, organizations

Co-founded a company to bring existing physical games to market, grow the IP and mature the properties through multiple product lifecycles.*** Self-funded start up with focus on small eclectic markets, experiences and platforms

I was the head of the internal Film, Video and Internet department, responsible for developing brands as entertainment offerings.***developed and executed a long-range, strategic plan to establish the flagship product as a watchable game, the beginnings of eSports). ***built and lead an internal team augmented by vendor’s (35+) which provided event and non-event video and photographic solutions.***developed key relationships with broadcasting partners that would lead to the brands being broadcast and distributed online.