I love marketing. I like that it involves story-telling, customer service, and art. However, I firmly believe that the most important foundation to good marketing is good data. The better you know your customer (or potential customer) the better you can tailor a message that resonates with them. This is true across all industries; from publishing to tourism, evidence-based marketing is the only marketing worth doing. It produces results because it helps you know how to have a relationship with your customer, and nurturing relationships is always the best of the best practices.I have extensive experience using various data gathering tools and marketing techniques, from SEO, Google Analytics, email marketing, social media platforms, CRMs, and more. That does not include all the creative and sales tools I use on a typical day. I have experience in Adobe Creative Suite, Shopify, WordPress, SEMrush, SEObility, and more. My soft skills include: empathy, tenacity, communication through spoken and written word, multitasking, flexibility, and passion.