Matthew Cebula Email & Phone Number

Farmington, Mi, Us

Lansing, Michigan, United States

• Promoted to take on additional responsibilities including prior brand management duties, which included management and expansion of 550 On-Premise accounts comprising of restaurants, bars and venues in F&B.• Led and trained a sales team of 15, effectively delegating tasks, monitoring work performance and consistently upskilling individuals to ensure achievement of monthly sales goals, customer service and business targets.• Maximised suppliers’ promotional tools and budgets by… Show more • Promoted to take on additional responsibilities including prior brand management duties, which included management and expansion of 550 On-Premise accounts comprising of restaurants, bars and venues in F&B.• Led and trained a sales team of 15, effectively delegating tasks, monitoring work performance and consistently upskilling individuals to ensure achievement of monthly sales goals, customer service and business targets.• Maximised suppliers’ promotional tools and budgets by designing and delivering partner enablement and marketing strategies specifically tailored for each market, customer audience, behavioural and spending metrics analysed.• Restructured sales team’s roles during COVID-19 shutdown to ensure operational continuity and business growth. Show less

Lansing, Michigan, United States

• Led a multi-disciplinary sales team of 23 (regional managers and sales executives) to accelerate growth for brands, managing 35 local, regional and large multinational suppliers including Red Bull, AB InBev, MolsonCoors and Diageo.• Utilised analytical skills to conduct forecasts, review budgets and evaluate brand performance; harnessing data to control supply chain, market spending and optimise existing strategies while maintaining product quality standards.• Delegated spending and… Show more • Led a multi-disciplinary sales team of 23 (regional managers and sales executives) to accelerate growth for brands, managing 35 local, regional and large multinational suppliers including Red Bull, AB InBev, MolsonCoors and Diageo.• Utilised analytical skills to conduct forecasts, review budgets and evaluate brand performance; harnessing data to control supply chain, market spending and optimise existing strategies while maintaining product quality standards.• Delegated spending and allocated budgets based on ever-changing priorities and in response to growing demand.• Conducted due diligence and market research to determine readiness and potential of new suppliers, products, brands and contract terms; showcasing strong proposal writing and negotiations skills to steadily grow business.• Company representative at conferences, councils and supplier conventions, promoting business aims and building new relationships to expand networks, identify new opportunities, secure contracts and potential partnerships. Show less

Detroit, Michigan, United States

• Responsible for managing the wholesale network across 15 states, working with production, marketing, accounting, warehousing and distribution teams to ensure timely launch of new products, brands and successful branding.• Led a team of 4 territory managers to drive sales and market growth; trained and mentored individuals into high-performing leaders who exceed targets and increase customer satisfaction while regularly evaluating performance.• Built core brands from ground-up, product… Show more • Responsible for managing the wholesale network across 15 states, working with production, marketing, accounting, warehousing and distribution teams to ensure timely launch of new products, brands and successful branding.• Led a team of 4 territory managers to drive sales and market growth; trained and mentored individuals into high-performing leaders who exceed targets and increase customer satisfaction while regularly evaluating performance.• Built core brands from ground-up, product creation to GTM and market launch, including pricing strategies for each market, resulting in successful achievement of KPIs and goals; contributed to research, prototyping and marketing.• Increased territory sales by over 400%, constraints on production capacity restricted growth percentage. Show less

Detroit, Michigan, United States

• Oversaw state-wide sales which accounted for 65% of the entire business; renowned for driving sustainable growth and introducing new revenue streams by building and strengthening customer relations and brand visibility.• Increased brand awareness and secured new partnerships by representing company at industry events/conferences.• Introduced an organizational sales structure and onboarded employees on swiftly adopting and integrating strategy.• Worked closely with 7 wholesalers to… Show more • Oversaw state-wide sales which accounted for 65% of the entire business; renowned for driving sustainable growth and introducing new revenue streams by building and strengthening customer relations and brand visibility.• Increased brand awareness and secured new partnerships by representing company at industry events/conferences.• Introduced an organizational sales structure and onboarded employees on swiftly adopting and integrating strategy.• Worked closely with 7 wholesalers to ensure demand fulfilment while regularly reviewing contracts to reduce costs. Show less