Matthew Cebula Email & Phone Number

Farmington, MI, US

Lansing, Michigan, United States

• Promoted to take on additional responsibilities including prior brand management duties, which included management and expansion of 550 On-Premise accounts comprising of restaurants, bars and venues in F&B.
• Led and trained a sales team of 15, effectively delegating tasks, monitoring work performance and consistently upskilling individuals to ensure achievement of monthly sales goals, customer service and business targets.
• Maximised suppliers’ promotional tools and budgets by… Show more
• Maximised suppliers’ promotional tools and budgets by designing and delivering partner enablement and marketing strategies specifically tailored for each market, customer audience, behavioural and spending metrics.
• Restructured sales team’s roles during COVID-19 shutdown to ensure operational continuity and business growth. Show less

Lansing, Michigan, United States

• Led a multi-disciplinary sales team of 23 (regional managers and sales executives) to accelerate growth for brands, managing 35 local, regional and large multinational suppliers including Red Bull, AB InBev.
• Utilised analytical skills to conduct forecasts, review budgets and evaluate brand performance; harnessing data to control supply chain, market spending and optimise existing strategies while maintaining product.
• Delegated spending and… Show more
• Delegated spending and allocated budgets based on ever-changing priorities and in response to growing demand.
• Conducted due diligence and market research to determine readiness and potential of new suppliers, products, brands and contract terms; showcasing strong proposal writing and negotiations skills to steadily grow.
• Company representative at conferences, councils and supplier conventions, promoting business aims and building new relationships to expand networks, identify new opportunities, secure contracts and potential.

Detroit, Michigan, United States

• Responsible for managing the wholesale network across 15 states, working with production, marketing, accounting, warehousing and distribution teams to ensure timely launch of new products, brands and successful branding.
• Led a team of 4 territory managers to drive sales and market growth; trained and mentored individuals into high-performing leaders who exceed targets and increase customer satisfaction while regularly evaluating.
• Built core brands from ground-up, product… Show more
• Built core brands from ground-up, product creation to GTM and market launch, including pricing strategies for each market, resulting in successful achievement of KPIs and goals; contributed to research, prototyping and.
• Increased territory sales by over 400%, constraints on production capacity restricted growth percentage. Show less

Detroit, Michigan, United States

• Oversaw state-wide sales which accounted for 65% of the entire business; renowned for driving sustainable growth and introducing new revenue streams by building and strengthening customer relations and brand visibility.
• Increased brand awareness and secured new partnerships by representing company at industry events/conferences.
• Introduced an organizational sales structure and onboarded employees on swiftly adopting and integrating strategy.
• Worked closely with 7 wholesalers to… Show more
• Worked closely with 7 wholesalers to ensure demand fulfilment while regularly reviewing contracts to reduce costs. Show less