Charged with developing and implementing internal and external communication strategies for an internationally-renowned biomedical research center. Support key operations initiatives by coordinating media relations, spearheading press release campaigns, and authoring content across a range of print and digital platforms. Collaborate with and advise executive and director-level stakeholders in a nuanced scientific setting; direct report to chief executive officer and chief strategy officer. Guide social media directives and generate impactful messaging for marketing collateral in support of product launches and partnership agreements. Pursue digital and print advertising solutions by identifying and employing a suite of dynamic tactics.

Spearheaded regional and national media relations. Tasked with a host of content deliverables: news items, press releases, digital and social media copy, appeal messaging, internal communications. Key stakeholder of several educational outreach initiatives. Maintained and populated three dynamic web properties. Evolved superior project management capabilities while balancing disparate tasks and requirements, outlining and adhering to proactive timelines, and leading performance assessment exercises.

Orchestrated the public-facing and messaging of a national organization. Secured media coverage by cultivating and interfacing with a network of contacts. Produced a series of supportive materials, including press releases, media pitches, targeted articles and a policyholder newsletter distributed to 150,000 clients.

Client-focused consultant for website division. Developed proficiency with search engine optimization techniques; generating concise, impactful copy designed to proliferate traffic and achieve search results. Thrived in a competitive production environment by routinely exceeding standardized objectives.

Developed full-length stories for the publication’s Features and News sections in a deadline-orientated system. Contributed valuable, original content with a distinctive voice. Honed expertise in copy editing, print and web content management, and concept strategy.