Matthew Choo

Matthew Choo Email and Phone Number

SAVP - Strategic Research Manager
Matthew Choo's Location
Selangor, Malaysia, Malaysia
Matthew Choo's Contact Details

Matthew Choo work email

Matthew Choo personal email

About Matthew Choo

I am genuinely interested in market research uncovering new findings to help businesses make informed decisions.Over my 20 years of extensive market research experience in Telco and Media, there have been many evolutions to my market research approaches:- From "External vendors reliant" to "In-house self administer" skew solution- Partially automate survey distribution for customer service channels- Better cost optimization- Spending more time in insight crafting (less on basic charting)These time-efficient evolutions help us to maintain our good traits:- Good understanding of business CRM & EDW data structure. A new survey will only happen if business questions are not answerable by CRM & EDW (factual data first)- Ensuring good sampling & knowing respondent representation for each survey objective- Hands-on data and analysis via Qualtrics tool, Excel & SPSS- Being the main admin for Qualtrics platform for automation deployment, survey creation/ distribution & operation/ technical troubleshooting- Create executive summary slides that are short and impactful to drive business decisions.In today's digital world, product/ service dependencies are more intertwined than ever. My team is the market size modelling team leveraging survey knowledge & publicly published data to better size up opportunities. Details covered are:- Total Household - Household income & expenses- Device ownership- Ethnicity interest/ preference differences- Internet accessibility

Matthew Choo's Current Company Details

SAVP - Strategic Research Manager
Matthew Choo Work Experience Details
  • Astro
    Savp - Strategic Research Manager
    Astro Apr 2018 - Dec 2023
    Leading a team of Three in consumer research covering television broadcast industry and potential business exploration.Transformed Research to be in-house and less dependent to external research vendors for better cost optimizationDeployed closed loop feedback TNPS surveys for multiple touch points across the company & integrated them into a single dashboard for TNPS score reporting
    View
  • Astro
    Avp - Strategic Research
    Astro Feb 2012 - Mar 2018
    Consumer research covering television broadcast industry and potential business exploration.Key roles are internal stakeholder management, research design, planning, vendor management, analysis, reporting and presentation aiming to resolve business questions or explore on business opportunities.Project areas include:A) Tracking- Brand tracking- Competitive trackingB) Mapping and in-depth analysis- Market mapping backbone research- In-depth cross analysis (includes research vs. database)C) Strategic business operative- Product testing (concept, pre- or post- launch, field test) & target group optimization- Pricing initiative research (Channel Valuation & Conjoint Research)- Operation excellence validation
    View
  • Ericsson
    Research Analyst (Consumerlab)
    Ericsson Aug 2007 - Jan 2012
    Consumer Research in Telecommunication sector covering both Qualitative and Quantitative.Main focus is project management & analysis.Some interesting areas are:- Conjoint analysis- Network Quality (actual vs experience)- Foresight project
    View
  • Frost & Sullivan
    Research Analyst
    Frost & Sullivan 2003 - Jul 2007
    Consumer Research in Pharmaceutical Research covering both Qualitative and Quantitative.Comprehensive involvement in research methodology, design, client liaison, fieldwork, analysis and reporting.Key project focuses are:i. Market understanding/Exploration Study (e.g. Market size estimation, patient treatment flow)ii. Product concept testing (e.g. Pre-launch and Post-launch)iii. Post-launch usage tracking study (e.g. Patient Diary Study)iv. Continuous tracking study (e.g. Monthly track, Biyearly track, Quarterly track)v. KOL identification study
    View

Matthew Choo Skills

Telecommunications Analysis Marketing Research Market Intelligence Segmentation Market Research Competitive Analysis Spss English Research Qualitative Research Microsoft Office Word Data Analysis Market Analysis Quantitative Research Project Management Business Strategy Consumer Behaviour

Matthew Choo Education Details

Frequently Asked Questions about Matthew Choo

What is Matthew Choo's role at the current company?

Matthew Choo's current role is SAVP - Strategic Research Manager.

What is Matthew Choo's email address?

Matthew Choo's email address is ma****@****ail.com

What schools did Matthew Choo attend?

Matthew Choo attended Universiti Putra Malaysia.

What are some of Matthew Choo's interests?

Matthew Choo has interest in Photography.

What skills is Matthew Choo known for?

Matthew Choo has skills like Telecommunications, Analysis, Marketing Research, Market Intelligence, Segmentation, Market Research, Competitive Analysis, Spss, English, Research, Qualitative Research, Microsoft Office.

Not the Matthew Choo you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.