Matthew Coen Email & Phone Number

Canada

Leading Megantic’s international expansion into Canada. Overseeing operations, strategy, partnerships, new client acquisition and marketing.Working alongside a variety of clients from SMB’s to enterprise-level eCommerce businesses across a range of platforms and technology stacks.Responsible for overseeing and growing the Canadian team to meet growth targets while maintaining high-quality execution and results for our clients.

Melbourne, Australia

Responsibilities involve understanding and implementing technical search fundamentals, originating with market research as the cornerstone for creating website architectures. This research is used as the digital blueprint for advanced technical onsite and offsite implementation specifically for growth through organic search.Responsibilities:- Manage relationships with key stakeholders throughout all campaign stages - Research, Implementation & Ongoing Promotion.- Managing 30+ key technical projects through all campaign stages, from implementation, reporting & advising actionable digital improvements based on data. - Directing & refining research collateral for creating industry specific technical search solutions. - Customising & creating URL structure to maximise search visibility.- Understanding URL hierarchy construct influences attracting relevant organic searchers & UX.- Directing & reviewing implementation of on-page technical search fundamentals. - Constructing page heading hierarchies for improving organic search rankings.- Implementation of meta data for specific targeting. - Implementing content strategies for increasing organic rankings.- Directing offsite content resources for growth in priority segments.- Continuous improvement for both technical onsite & offsite search fundamentals.- Improving website performance based on platform strengths & weaknesses. - Reviewing organic campaign rankings in search & actioning data based improvements.- Performance reporting utilising analytical tools - GSC, GA, Moz, SEMRush etc.- Training clients' internal resources on technical search fundamentals.Main Project Platforms: Magento, Neto, WordPress, Shopify, Big Commerce, X-cartSearch Related Tools Experience :- Google Search Console - Google Analytics- Google Adwords- Google Merchant Centre- Google Shopping- Moz Pro- SEMRush

Melbourne, Australia

Megantic is the market leading eCommerce focused Organic Search specialist in Australia. We have created a unique strategy for Online Retailers which enables websites to target educated customers that are traditionally ignored by most campaigns. Our team of technically minded specialists live and breath SEO and have a sole focus on this channel which has enabled us to master it and produce exceptional results. Our strategy is proven and tested in the marketplace, it's a holistic strategy which raises onsite and offsite practices and has a focus on targeting your full marketplace online. All of our work is inline with SEO best practices and Google's guidelines and are designed for long term growth to help grow and secure market share.Our clients include Milan Direct, The Block Shop, Shimano, Mydeal, Pushys, Tentworld, Paul Carroll, The Next Pair, Wholesale Wedding Superstore, Icon By Design, Topaz Furniture, Go Lights, Evakool, Autoelec and Machines4u.

Bachelors, Nanoscience, Minor: Chemistry

High School