Matthew Couto Email and Phone Number

Matthew Couto is a business development consultant, hired by L’Oreal Canada and serves as a resource to the direct market clients of the brand as a benefit of their partnership. Matthew is considered to have a unique perspective on the hair industry due to his 12+ years building and expanding salon and barbering brands across Canada.Mr. Couto (pronounced Co-two like Go to ;) began his professional career in ecommerce as a part of the team at Costco.ca. After being re-energized every time he visited his hairdresser (and later business partner) Jesse Alberto for regular haircuts twice a month. Matt was intrigued by both the impact a single service could have on a customer and the clear gap in the way the beauty industry operated. Soon after that realization, he made his move in to the industry; to run an Ottawa based hair company and immerse himself in the challenges this “wild west” industry brought with it. During his time in the field of hair and beauty, Matt has managed, operated and co-founded barbering and salon companies, influencing everything from corporate mission and marketing strategy, to recruiting and operations. Developed strategic partnerships with companies such as Shopify, The Ottawa Senators, La Bottega Nicastro, OCSL, Toys’r’us, Frank & Oak, Toy Mountain, Beau’s Brewing, etc. Helped organize charity events that raised over $100,000 in charitable donations. At the end of the day Matt see’s himself as a firefighter; thriving in situations of challenge. He believes that every business challenge creates an opportunity and his mission is to help entrepreneurs identify the opportunities that their obstacles create and devise a strategy so they can own their success. Using his past experience to bring fresh eyes to any problem and find creative solutions. Leading him to a career in business consulting; where he can help SMB owners all over the world view their obstacles with a new perspective and help them build a strategy and plan to overcome them.