Matt Croghan Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

- Responsible for management, tracking and utilization of Anheuser-Busch InBev’s available consumer data assets across our global CDP platform.- Governance of the user-facing layer of our 1Party, 2Party, and 3Party licensed data, ensuring data organization is kept sound, while evolving and innovating based on trends.- Work closely with Audience, Media, and CRM teams to ensure that audience segments are deployed as needed by the business, including confirmation of seed / scaling in activation platforms.- Responsible for partnering with internal data partners and Global CDS, to ensure all end-destinations required for data activation are appropriately built, integrated and quality checked.- Activate segments from CDP + Epsilon People Cloud to end destinations as requested / required by Social Audience Strategy & CRM teams.- Track segment activation through platform arrival and scaling to ensure segments have transferred appropriately. - Monitor and report against segment utilization from an impression standpoint with breakouts against key KPIs / targets, and data sources. - Oversee L3 layer of CDP to ensure appropriate governance and maintenance occurs to outward facing UX of the data asset. - Dissect and query against activations to understand issues in platform connectivity + segment arrival. - Partner with internal data teams to ensure appropriate integrations are enabled for data activation and remediated when issues arise. - Log all ad-account naming conventions across brands to ensure we have appropriate catalogue of end-destinations for digital media by platform. - Partner with platforms and end-destinations to devise optimal approaches to data activation by channel.

St. Louis, Mo, Us

- Lead CRM Strategy for Anheuser-Busch's Official Loyalty Program, MyCooler.- Work with key stake-holders of the MyCooler platform to execute weekly/monthly marketing initiatives, while also pushing sign-up to activation KPIs across the board.- Work with Brand Managers across the CRM Team - managing brands such as Budweiser, Bud Light, Michelob ULTRA & Stella Artois - to stand-up CRM journeys that promote a unified message across brand BUs.- Analyze and identify key opportunities to increase engagement & retention of consumers on the platform.- Establish and apply best practices for CRM campaign creative, content, testing, subject lines, browser compatibility, segmentation, and data governance; all while adhering to brand VBI.- Trained global teams across Anheuser-Busch zones on journey building using Salesforce Marketing Cloud.- Champion continuous advancement of CRM capabilities, process improvements and automation to optimize consumer experience and internal/external work streams.

St Louis, Missouri, Us

● Executive Leadership Team (1 of 6) responsible for overall company direction/strategy/culture, reported directly with the CEO/Co-Founder.● Responsible for managing a system that generated Marketing Qualified Leads/Appointments to the Director of Sales and team - executing strategic marketing initiatives and campaigns.● Responsible for a budget of over $300k/year in strategic spend across multiple platforms - managed a team dedicated to execution and ongoing optimization of marketing campaigns and funnels.● Managed a team of 8+, including 1 Sales Dev. Manager, 5 Sales Dev. Reps, 1 Content/Copywriter, 1 Graphic Designer, 1 Lead Ad Strategist & Analyst.

St Louis, Missouri, Us

● Develop digital and traditional marketing campaigns, across multiple platforms that increase the company’s visibility.● Provide project management and coordinate with 3rd party vendors/contractors, agencies and developers to ensure objectives and goals of the department are being delivered.● Content Management – Design and execute on “Top of Funnel” (aka: Brand Building) initiatives to improve brand recognition and marketing effectiveness.● CRM Management – segment/manage a contact database of 700k+ contacts; manage, edit and write content for direct email marketing campaigns and promotions.● Social Media Management – manage, create and post content for LinkedSelling’s social media platforms, adhering to brand standards and company reputation.● Website Design and UX – manage, create and update company website.

St Louis, Missouri, Us

> Project Management and coordinate with 3rd party vendors/contractors, agencies and developers to ensure objectives and goals of department are being delivered.> Content Marketing Management – Design and execute on “Top of Funnel” (aka: Brand Building) initiatives to improve brand recognition and marketing effectiveness.> CRM Management – manage, edit and write content for direct email marketing campaigns and promotions involving company objectives for new and existing clients within our database for efficient output and execution.> Database Management - email database management and segmentation.> Social Media Management – manage, create and post content for LinkedSelling’s social media platforms, adhering to brand standards and company reputation.> Website Design and UX - website design with user-experience focus.

St. Louis, Mo, Us

> Built strong relationships with clients of Anheuser-Busch InBev and serve as primary point of contact for National Brand Teams and supporting agencies surrounding Trimester planning and execution.> Established and tracked performance of key account objectives and goals with client, ensuring all approved project strategies are clearly defined and understood by all internal/external groups.> Provided project management, UX, creative direction with well-documented input, support data, and production materials, as required, surrounding website development and enhancements.> Communicated and coordinated all elements of projects; work with multiple agencies ensuring milestones and deliverables are met.

St. Louis, Mo, Us

> Created strong working relationships with Anheuser-Busch InBev Shopper Value Team and National Cross-Merchandising partners (ie. Frito Lay/Pepsi, Clorox, Nestle, and General Mills) ensuring program development was as efficient and productive as possible.> Managed and supported the development of sales and marketing materials for Anheuser-Busch InBev and their Shopper Value Team to support national Wholesaler and Key Account Management planning.> Managed a client contract ($$$K), working within budget to deliver and execute requirements as determined by Anheuser-Busch InBev client.> Managed development of Cross-Merchandising playbooks and ongoing updates with Ansira’s creative team, while working with multiple agencies to coordinate on deliverables.

Us

> Managed work-force of 70+ store employees, communicating among departments to implement corporate and store objectives.

Us

> Supervised 5-10 employees, budgeting labor and inventory to achieve annual department gross profit.> Responsible for ordering and managing inventory maintaining a 95% in-stock inventory position.> Merchandised products towards customer base, executing sales goals and promotional strategies.> Streamlined merchandising and promotional strategies based on corporate objectives.