Matthew Cross Email and Phone Number

– While a student, founded multimedia business to engage in large-scale consultant work with for-profit and nonprofit companies– Assisted companies in the initial stages of establishing their social media presence by maintaining and updating their websites, photographing key events, and filming promotional videos– Organized and directed photoshoots and commercials for notable clients like Michigan State Law Review and Anywhere Bikes– Utilized Adobe Creative Suite to produce and refine engaging visual assets for marketing campaigns and company events

– Conducted targeted secondary research with a focus on in-depth analyses of marketing case studies to gain a deeper understanding of client needs and market trends, driving more effective and responsive marketing strategies– Managed all aspects of the content creation process, including storyboarding, directing, filming, and editing; relied on to produce a very important piece of social media content within a tight, two-day turnaround

– Directed marketing projects for the company’s latest promotions and products, guiding the team to a record 15% increase in sales during the holiday season of 2022– Led customer service team to resolve customer issues and navigate crucial conversations to quickly resolve conflict, enhancing the customer experience by reducing the typical response time by 85.7%

– Collaborated with local health-related organizations to bring awareness to causes in the Kent County area using photography and videography – Consulted with organization to find solutions and ways to appeal to current marketing and social media trends, resulting in the creation of an extremely effective marketing strategy for a key video, achieving a 1,450% increase in viewership– Contributed to and learned from discussions of health equity and how to expand its current progression rate within the community of Grand Rapids

– Spearheaded the creation of high-quality digital content for the company's website and social media outlets, tripling audience engagement numbers in the summer– Displayed a thorough understanding of graphic design to create logos for the afternoon radio host's various shows, resulting in a rise in listener interactions across digital platforms within days after the change– Handled all aspects of client and sponsor consultations during events, strategically securing long-term collaborations with three key sponsors