Matthew Friedman Email & Phone Number

Berlin, Germany

Developing and delivering the brand marketing strategies to increase brand awareness, engagement and customer acquisition within the Beatport Group brand portfolio.I work cross-functionally within the group's portfolio to drive impactful campaigns, partnerships, and initiatives that resonate with Beatport's audience and contribute to priority business goals.Responsibilities include:- Carrying out market research, consumer insights, and competitive analysis to identify opportunities and trends in the market. Use data-driven insights to inform brand strategy and decision-making.- Planning, and executing integrated brand marketing campaigns to drive brand awareness, engagement, and affinity in the market.- Identifying and cultivating strategic brand partnerships and collaborations to amplify brand reach and relevance. Negotiating and managing partnerships with artists, labels, festivals, and other key stakeholders.- Planning and executing brand activations, events, and experiences in key markets to engage with the electronic music community and strengthen brand presence.- Developing and adapting brand narratives, messaging, and content ensuring cultural relevance and localisation. Overseeing the creation of compelling content across various formats and channels.- Establishing KPIs, metrics, and tracking mechanisms to evaluate the effectiveness of brand initiatives and campaigns.

Berlin, Germany

Leading the omni-channel product marketing strategy for Beatport within the wider Beatport Group (TBG)product ecosystem. My focus is on product marketing across the Beatport product + service suite (Streaming, Store/e-Commerce, Artist/Label services) while also working to connect and foster deeper collaboration between the various international marketing and product teams within The Beatport Group.

Berlin, Germany

Madrid, Community Of Madrid, Spain

Courses:Brand Strategy, Branding (brand architecture, brand identity, packaging, etc.), E-Commerce and E-Marketplace Platforms, Product & Service Innovation, Distribution Channels, Sales Management, Web & Omnichannel Marketing Automation, Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising, Marketing Automation, Omnichannel Distribution, Email, Mobile and Wearable Tech, Content Creation & Branded Content, Communication Strategy, Digital Customer Management and Analytics, Team Building, Project Management

Greater New York City Area

Greater New York City Area

- Created and developed social media strategies working closely with the creative and R&I teams- Wrote consumer profiles via audience segmenting, social listening tools, and cultural insights- Developed social marketing strategies to be executed by the brand teams- Designed creative briefs both for retained clients and for prospective clients in the pitch process- Adapted above-the-lines business strategies into a coherent social media plan- Created messaging strategies and tailored communications strategies for all social platforms- Worked closely with the R&I team to determine how to measure campaign effectiveness, and set paths to learn and optimize moving forward

Greater New York City Area

Account management, community management, copywriting, content creation & planning

Denver, Co

- Generated ongoing marketing materials for local partners including social editorial, blogs, and digital ads- Coordinated on-site logistics for represented artists and vendor - Managed talent budgets- Conducted monthly analysis of market landscape and trends- Developed and led marketing plans for event promotion through grass roots and cross-promotional partnerships initiatives

-Curating targeted events around social issues through art, music, fashion, food, philanthropy-Creating sponsorship outreach plans to raise funding for non-profits-Event staff training-Managing online ticketing-Developing on-going blog content creation

Grassroots Marketing, Advertising, Social Media

Bachelor Of Applied Science (B.A.Sc.), International Relations And Affairs

Masters, Digital Marketing

Activities and Societies: Net Impact

International Business And Economics

As an international student at the Universidad del Belgrano in Buenos Aires, Argentina I studied Latin American business models.