Who is Matthew Morton? Overview
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Quick answer
Matthew Morton is listed as Senior Industry Strategy Lead at Appian, based in Alexandria, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Matthew Morton.
Matthew Morton previously worked as Senior Manager, Portfolio Marketing at Cornerstone Ondemand and Associate Director, Portfolio Marketing at Phreesia. Matthew Morton holds Executive Mba from University Of Virginia Darden School Of Business.
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Email format at Appian
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Appian
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Profile bio
About Matthew Morton
I am an experienced go-to-market leader with a passion for launching new products and helping companies solve customer problems with continuous innovation and value reinforcement. With 10+ years of product marketing experience, I help organizations navigate ambiguous market problems by aligning on tangible KPIs to drive acquisition and retention strategies.In my career, I have been effective in helping product and strategy teams validate development decisions through market research, persona development, and competitive analysis. I have deep expertise in deploying market readiness strategies through developing segmentation, value proposition and messaging, sales enablement, and audience engagement planning.
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Matthew Morton's current company
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8 roles
Matthew Morton work experience
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Senior Manager, Portfolio Marketing
CurrentLaunching segment centric go-to-market planning for portfolio of learning and development use cases
Dec 2023 - Present
Associate Director, Portfolio Marketing
Led product & client marketing pod responsible for bringing new products to market in the pre- and post-sale lifecycle, segmentation strategy, value proposition and messaging, sales training, market readiness, and channel strategy. Managed the launch of strategic Appointment Reminders and Patient Bill Pay solutions.
Sep 2021 - Aug 2023
Senior Manager, Portfolio Marketing
Jul 2018 - Sep 2021
Regional Marketing Manager
May 2017 - Jul 2018
Consultant, Marketing Crm & Strategy
Jan 2016 - May 2017
Marketing Manager, Customer Engagement
Aug 2014 - Jan 2016
Market Development Specialist
Dec 2011 - Aug 2014
4 education records
Matthew Morton education
Executive Mba
University Of Virginia Darden School Of Business
Bachelor Of Science In Business Administration In Marketing, Marketing & Spanish
University Of Rhode Island - College Of Business
Centro De Lenguas Modernas, Study Abroad | Spanish
Universidad De Granada
Education record
Product Marketing Alliance
FAQ
Frequently asked questions about Matthew Morton
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What company does Matthew Morton work for?
Matthew Morton works for Appian.
What is Matthew Morton's role at Appian?
Matthew Morton is listed as Senior Industry Strategy Lead at Appian.
Where is Matthew Morton based?
Matthew Morton is based in Alexandria, Virginia, United States while working with Appian.
What companies has Matthew Morton worked for?
Matthew Morton has worked for Appian, Cornerstone Ondemand, Phreesia, Elsevier, and Ogilvy & Mather.
How can I contact Matthew Morton?
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What schools did Matthew Morton attend?
Matthew Morton holds Executive Mba from University Of Virginia Darden School Of Business.
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