Matthew Morton

Matthew Morton Email and Phone Number

Senior Industry Strategy Lead @ Appian
Alexandria, VA, US
Matthew Morton's Location
Alexandria, Virginia, United States, United States
About Matthew Morton

I am an experienced go-to-market leader with a passion for launching new products and helping companies solve customer problems with continuous innovation and value reinforcement. With 10+ years of product marketing experience, I help organizations navigate ambiguous market problems by aligning on tangible KPIs to drive acquisition and retention strategies.In my career, I have been effective in helping product and strategy teams validate development decisions through market research, persona development, and competitive analysis. I have deep expertise in deploying market readiness strategies through developing segmentation, value proposition and messaging, sales enablement, and audience engagement planning.

Matthew Morton's Current Company Details
Appian

Appian

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Senior Industry Strategy Lead
Alexandria, VA, US
Matthew Morton Work Experience Details
  • Appian
    Senior Industry Strategy Lead
    Appian
    Alexandria, Va, Us
  • Cornerstone Ondemand
    Senior Manager, Portfolio Marketing
    Cornerstone Ondemand Dec 2023 - Present
    Santa Monica, Ca, Us
    Launching segment centric go-to-market planning for portfolio of learning and development use cases
  • Phreesia
    Associate Director, Portfolio Marketing
    Phreesia Sep 2021 - Aug 2023
    Wilmington, De, Us
    Led product & client marketing pod responsible for bringing new products to market in the pre- and post-sale lifecycle, segmentation strategy, value proposition and messaging, sales training, market readiness, and channel strategy. Managed the launch of strategic Appointment Reminders and Patient Bill Pay solutions.
  • Elsevier
    Senior Manager, Portfolio Marketing
    Elsevier Jul 2018 - Sep 2021
    Amsterdam, North Holland, Nl
  • Elsevier
    Regional Marketing Manager
    Elsevier May 2017 - Jul 2018
    Amsterdam, North Holland, Nl
  • Ogilvy & Mather
    Consultant, Marketing Crm & Strategy
    Ogilvy & Mather Jan 2016 - May 2017
    New York, Ny, Us
  • Elsevier
    Marketing Manager, Customer Engagement
    Elsevier Aug 2014 - Jan 2016
    Amsterdam, North Holland, Nl
  • Mcgraw-Hill Education
    Market Development Specialist
    Mcgraw-Hill Education Dec 2011 - Aug 2014
    New York, Ny, Us

Matthew Morton Education Details

  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    Executive Mba
  • University Of Rhode Island - College Of Business
    University Of Rhode Island - College Of Business
    Marketing & Spanish
  • Universidad De Granada
    Universidad De Granada
    Study Abroad | Spanish
  • Product Marketing Alliance
    Product Marketing Alliance

Frequently Asked Questions about Matthew Morton

What company does Matthew Morton work for?

Matthew Morton works for Appian

What is Matthew Morton's role at the current company?

Matthew Morton's current role is Senior Industry Strategy Lead.

What schools did Matthew Morton attend?

Matthew Morton attended University Of Virginia Darden School Of Business, University Of Rhode Island - College Of Business, Universidad De Granada, Product Marketing Alliance.

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