I am an experienced go-to-market leader with a passion for launching new products and helping companies solve customer problems with continuous innovation and value reinforcement. With 10+ years of product marketing experience, I help organizations navigate ambiguous market problems by aligning on tangible KPIs to drive acquisition and retention strategies.In my career, I have been effective in helping product and strategy teams validate development decisions through market research, persona development, and competitive analysis. I have deep expertise in deploying market readiness strategies through developing segmentation, value proposition and messaging, sales enablement, and audience engagement planning.
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Senior Industry Strategy LeadAppianAlexandria, Va, Us -
Senior Manager, Portfolio MarketingCornerstone Ondemand Dec 2023 - PresentSanta Monica, Ca, UsLaunching segment centric go-to-market planning for portfolio of learning and development use cases -
Associate Director, Portfolio MarketingPhreesia Sep 2021 - Aug 2023Wilmington, De, UsLed product & client marketing pod responsible for bringing new products to market in the pre- and post-sale lifecycle, segmentation strategy, value proposition and messaging, sales training, market readiness, and channel strategy. Managed the launch of strategic Appointment Reminders and Patient Bill Pay solutions. -
Senior Manager, Portfolio MarketingElsevier Jul 2018 - Sep 2021Amsterdam, North Holland, Nl -
Regional Marketing ManagerElsevier May 2017 - Jul 2018Amsterdam, North Holland, Nl -
Consultant, Marketing Crm & StrategyOgilvy & Mather Jan 2016 - May 2017New York, Ny, Us -
Marketing Manager, Customer EngagementElsevier Aug 2014 - Jan 2016Amsterdam, North Holland, Nl -
Market Development SpecialistMcgraw-Hill Education Dec 2011 - Aug 2014New York, Ny, Us
Matthew Morton Education Details
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University Of Virginia Darden School Of BusinessExecutive Mba -
University Of Rhode Island - College Of BusinessMarketing & Spanish -
Universidad De GranadaStudy Abroad | Spanish -
Product Marketing Alliance
Frequently Asked Questions about Matthew Morton
What company does Matthew Morton work for?
Matthew Morton works for Appian
What is Matthew Morton's role at the current company?
Matthew Morton's current role is Senior Industry Strategy Lead.
What schools did Matthew Morton attend?
Matthew Morton attended University Of Virginia Darden School Of Business, University Of Rhode Island - College Of Business, Universidad De Granada, Product Marketing Alliance.
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