Matthew Dahlgren Email & Phone Number

San Jose, California, United States

Los Angeles, California, United States

• Executed marketing campaign and managed 24/7 social communication strategy for The Walking Dead: Last Mile, a Webby award-winning Massively Interactive Live Event where the narrative was impacted by fan choices daily• Created marketing strategy and managed global marketing campaign for The Walking Dead: Betrayal• Managed marketing and global distribution business for iam8bit physical game portfolio, including Cuphead, The Pathless, Bear and Breakfast, Neon White and more• Evaluated products and contributed to the greenlight process for Skybound Games new business opportunities• Worked collaboratively with all internal departments: product development, public relations, social, community, digital, sales, comics, merchandise, linear, legal, operations, creative services, and finance• Negotiated and managed creative production of trailers, key art, social assets, websites, and media campaigns with a variety of creative agencies

San Jose, California, United States

Provided marketing consulting and/or product management services for a variety of clients including Plutonic, R3CESS, Ayzenberg and Blind Squirrel Games.

San Francisco Bay Area

• Developed Capcom’s brand team structure, which integrates Brand, PR, Community, Global Relations, and Esports• Worked collaboratively with all internal departments: Development, Strategic Planning, Digital, Sales, Channel, Licensing, Legal, Operations, Creative Services, and Finance• Developed multiple globally minded AAA marketing campaigns with experience building team consensus and sharing localized assets across Latin America, Europe, and Asia• Negotiated and managed co-marketing partnerships with 1st party partners• Involvement in multiple projects from greenlight until release; helped develop business strategy for Street Fighter V• Management of a multitude of creative projects including CG and live action trailers, TV campaigns, online banners, art, packaging, websites, social, events, live streams, and more• Responsible for management of a diverse range of marketing budgets, with campaigns exceeding $10MM marketing spend• Strong spokesperson with years of experience facilitating product demos and being interviewed for a variety of projects• Performed increasing levels of responsibility beginning as an Associate Product Manager; Director level position held for 5 years• Titles worked on include: Marvel vs. Capcom: Infinite, Resident Evil 7, Street Fighter V, Ultimate Marvel vs. Capcom 3, Ultra Street Fighter IV, Street Fighter X Tekken, DuckTales: Remastered, Resident Evil: The Darkside Chronicles, Resident Evil 5, and more• Created business strategy and achieved internal consensus to launch the Capcom Pro Tour, an annual competitive Street Fighter league • Executed a cost-effective strategy resulting in profitability within three years • Developed global partnerships with over 50 tournament organizers • Negotiated partnerships and worked collaboratively with Twitch and Sony as presenting sponsors • Establishment of over $600K annual prize pool, with additional crowdfunding options

San Francisco Bay Area

• Developed marketing plans; managed product budgets; assisted in creation of key marketing assets; supported all internal departments; and oversaw all marketing related activities to bring products to market. • Titles worked on include: Lara Croft Tomb Raider: Anniversary, Conflict: Denied Ops, Traxxpad: Portable Studio, Death Jr.: Root of all Evil, and Glory Days 2.

• Created and executed PR plans; worked with gaming and consumer press to negotiate coverage; performed product demos; managed asset releases; helped organize press tours and events.• Developed community support system for Tomb Raider franchise; managed forums and moderators; balanced community activity to create a positive environment. • Titles worked on include: Lara Croft Tomb Raider: Legend, Hitman: Blood Money, Commandos Strike Force, 25 to Life, and more.

Managed test teams; tested alpha to final games; managed database of bug reports; and created test plans.