Marketing Analyst, Digital Experience
CurrentJob Profile - Advanced Analytics & Reporting Analyst 3• Marketing BI Analyst within the Digital Experience Cloud's Center of Excellence (COE)• Focus on paid media attribution through development and maintaince of dashboards; Reporting provides marketers with a full view of paid media performance, web engagement, and marketing funnel insights; SME for dozens of stakeholders. • RTB bi-weekly insights on performance across all Adobe DX segments such as Install Base, SMB, Enterprise as well as all Adobe DX solution groups such as Customer Journey, Profile & Activation, Data & Insights, etc. • Ad Hoc analytics to uncover insights that drive favorable business outcomes (ex. additional support areas, channel strategy, marketing persona insights, etc.); SQL heavy with a recent shift to Databricks. • Experience presenting analysis & insights to large audiences.• Daily applications include SQL Server, Power BI, Excel, Adobe Analytics, Salesforce, Databricks, Workfront, JIRA, Confluence, PPT, and Sharepoint. • Telling stories with data is a strength.• Experience creating data models across multiple sources, systems,and granularities.
