Marketing Analyst, Digital Experience
Current- Job Profile - Advanced Analytics & Reporting Analyst 3
- Marketing BI Analyst within the Digital Experience Cloud's Center of Excellence (COE)
- Focus on paid media attribution through development and maintaince of dashboards; Reporting provides marketers with a full view of paid media performance, web engagement, and marketing funnel insights; SME for dozens.
- RTB bi-weekly insights on performance across all Adobe DX segments such as Install Base, SMB, Enterprise as well as all Adobe DX solution groups such as Customer Journey, Profile & Activation, Data & Insights, etc.
- Ad Hoc analytics to uncover insights that drive favorable business outcomes (ex. additional support areas, channel strategy, marketing persona insights, etc.); SQL heavy with a recent shift to Databricks.
- Experience presenting analysis & insights to large audiences.