• Create monthly revenue forecasts, set sales targets, internal financial planning and reservation of factory production capacity and setting cashflow targets• Planning and developing marketing strategy including reports and presentations• Developing and maintaining customer and supplier relationships globally (UK, Europe and Asia)• Set product pricing for new product releases to meet revenue and profitability goals.• Performing and arranging successful product demonstrations for customers.• Advise on applications and process conditions with reference to independent approvals, e.g., FDA • Establish test criteria and in-use performance standards for custom designed products • Market research and developing the core positioning and messaging for the product• Sourcing technical products to meet clients changing needs including adhesives and laminates, PVF foil, HF-welding PVC, rigid clear glazing sheets, print and box packaging sheet, cast and oriented PP, etc.• Conduct price calculation, maintaining stocks and balancing production lead times, order cover, monitoring margins, and ensure compliance with ISO 9002 Quality Assurance standards,