Matthew Ding Email & Phone Number

Shanghai, China

Brentford, Middlesex, Gb

- PNL Owner for ~2 bn Biz of all well-being business covering Heath Food and OTC，Sales and Marketing- Responsible both for Domestic EC and Cross-board EC across Omni-channels - Lead a team of 40 including EKA, EMKT, E-trade mkt, distributor management and CBEC Brand Mkt Team

上海市, Cn

上海市, Cn

Paris, Fr

Key Achievements:1, Leading IMF category in Tmall, share from 0% to 40%+2, Contributing ~200 million value sales in 20123, Successful launch of Nutrilon in Tmall in 2013, generating 18 million value sales in first monthExperience:1, Business Development of Danone Imported IMF brands via B2C business model in E-commerce, successfully drove imported business from zero to over 100 Million per year in Taobao.2, Initialize integrated marketing and sales events to build both brand awareness and preference online3, Big Data Application, develop and roll out Consumer Lost Prediction model4, UED management and development, improve store User Flow and UI through AB testing and daily tracking5, Brand B2C site/Flagship store running and maintaining in Tmall, well manage and communicate with Taobao Partner (TP)6, Client management, good communication and partnership with key client, Taobao

New York, Ny, Us

1)English speaking working environment, managing projects, conducting forecast and analysis.2)Help our client to make up a marketing plan mix with most sales potential for new product, setting concept, commercial GRP and day part time, pricing, etc.3)Business Development, helping to prepare seminar and related material, organize and attend the on-site presentation. I successfully assisted line-manager won three big clients including a famous French tire company.4)Managed 12 BASES projects primarily for top FMCG companies on new initiatives in China, Korea and Malaysia, covering the category of Household Care, Personal Care, Human Foods, OTC and Automobile. I was also praised by client managers for insightful assistance, including Global MIC Director from a famous household care company.-Forecasted sales for the new initiatives-Results used by client to minimize the market risk and maximize the sales by improving the concept and product and by optimizing the marketing plan

Austin , Texas, Us

1)Support brand development marketing project execution, mainly handling marketing material and campaign development & production, program briefing & communication, program result monitoring & analysis; devise and implement promotional activities such as tradeshow, roadshow, seminar etc. to maximize sales.2)Web Marketing Execution, including online advertising, designing web page, banner, and conducting other online activities to build company image and promote products.3)Continually monitoring brand/service performance and liaise with sales team to formulate action plans.4)Channel Marketing, Coordinate with wholesalers to make sure they use the correct and standard message and information in their marketing activities.5)Prepare quarterly report; update promotion budget. Once achieved 158% marketing leads target.