Matthew Dodds Email & Phone Number

Peterborough, Gb

Peterborough, England, United Kingdom

Peterborough, England, United Kingdom

Direct and manage digital acquisition strategy of b2c brands: Marmalade and more recently insurance4carhire. -Manage in-house paid search accounts-Forecasting budgets & sales-Creating robust digital attribution models to effectively optimise budget-Manage external paid social agency-Performance and trend analysis of current digital activity & customer behaviour-Reporting using data visualisation tools such as looker studio-Messaging-Providing regular feedback on digital performance to directors & key stakeholders

Peterborough, United Kingdom

Worked as a sole marketing executive in a web design company within the accountancy sector. Increased awareness of the company and drove sales of a newly launched product via online and offline channels, particularly print and e-mail.-Managed marketing agencies and freelance copywriters, including briefing, project management and performance management-Creation of marketing collateral including print (assisted), digital and e-mail-Worked alongside the MD in developing awareness campaigns to promote the business within the accountancy sector-Developed social media strategy with focus on the MD’s LinkedIn profile as the face of the business -Worked with in house team to develop campaign management systems including guidelines on automation, attribution, personalisation etc.

London, United Kingdom

Implemented and managed client's media strategiesWorked on high profile clients including Kawasaki, Carluccio's and Oxford CampusMain specialisms include:Social- Facebook & InstagramLinkedInAdwords (search & YouTube)Oversaw company social media, production of infographics & blogs

London, United Kingdom

- Built and launched an e-commerce store as a project to learn online and offline marketing strategies- Built, executed and optimised PPC campaigns (Facebook, Bing and Instagram)- Planned and developed offline marketing campaigns- Created personas & buyer profiles of customers to create online PPC campaigns- Created all website content- Sourced all products- Developed business relationships with designers- A|B testing of Bing & Facebook campaigns- Executed email campaigns for cart abandonment and to increase customer engagement- Sold at a profit

London, United Kingdom

A project directing a strategy for a business in the travel sector. Worked as part of a small team advising on new European markets and how to launch in them - Engaged in analysis of current trends in the market, and predicted future trends using primary and secondary data, learning various market research techniques and drafting development strategies - Engaged in detailed competitor analysis in National and European markets and produced complex reports- Assessed the feasibility of, and the mechanics behind the launch of new, scalable businesses ventures in the European markets- Worked alongside, and learnt from leading individuals within the management consultancy sector. - Complied reports and research both individually and as part of a team, and presented findings and recommendations to clients through reports, and one on one meetings to a professional standard

Peterborough, United Kingdom

Working within a business specialising in website design for schools and colleges. Initially joined as a two-week work experience opportunity but was kept on in a paid role over summer before returning to school.- Designed new system to analyse current clients and identify potential opportunities for new business and customers- Undertook competitor research and developed new strategies to increase presence in the market and gain market share- Assisted in responding to calls from customers and resolving their issues- Assisted in developing and testing existing websites-Completed administration tasks for the sales team to increase their productivity

Bachelor’S Degree, Information Management For Business

A degree which uniquely combines business, management and IT.

A-Levels, Mathematics, Economics, Geography, Aab