Orchestrated the management of 50+ web projects, guiding business owners in executing effective digital marketing strategies to enhance their online success.Deployed comprehensive digital solutions including SEO, SEM, E-commerce optimization, affiliate marketing, automation, review generation, and custom graphic design, catering to individual client needs.Elevated client online presence and significantly boosted revenue by designing and executing tailored digital marketing campaigns.

I spearheaded product launches, managed daily operations, and drove optimization strategies. My role involved extensive cross-functional collaboration with tech, finance, merchandising, product, retail, and customer experience (CX) teams to ensure cohesive execution and enhanced customer satisfaction.Orchestrated the launch of over 500 products, managing an inventory of more than 10,000 SKUs, which led to multiple seven-figure product launch days through strategic planning and execution.Designed and implemented A/B testing frameworks that increased Product Detail Page (PDP) views by 20%, significantly boosting user engagement and conversion rates.Led the expansion of the e-commerce team while scaling operations from 8 to 9 figures in revenue, creating a culture of innovation and high performance that propelled business growth.Optimized email and SMS marketing automation, resulting in a six-figure revenue uplift per campaign by leveraging data-driven insights and strategic campaign adjustments.

Oversaw Shopify store management for multiple brands at Product Labs, ensuring seamless daily operations, performance optimization, SEO, email marketing, merchandising, inventory control, 3PL logistics, and integration with third-party applications.Implemented A/B testing and post-purchase upsell strategies, achieving significant revenue growth through data-driven optimization.

Spearheaded a multi-disciplinary team to boost client revenue, enhance lead generation, and elevate conversion rates via strategic consulting and rigorous A/B testing.Directed optimization strategies for a portfolio of over 40 clients, orchestrating over 2,000 experiments which included high-profile brands like, BH Cosmetics, Built With Science, Click Funnels, Crown and Paw, David Weekly Homes, Evo Hemp, Harv Eker, Humann, Lancer Skin Care, Levelz Fitness, Lowbrow Customs, Medcline, Play Your Court, Social Media Examiner, Snow Teeth Whitening, Spot Loan, and Vital Choice.

Sold and PM'd custom wine cellar installations in multimillion-dollar homes across central Texas.

PM'd commercial renovation projects and high-end residential homes in Southern California.

Made Top Salesman for # of units and gross revenue.